With strong momentum building in 2024, the fondue franchise is
positioned to explode. A deal in Reno,
NV, signed by Dr. Bruce and Landess
Witmer, is the most recent addition to the brand's growth
trajectory.
RENO,
Nev., July 16, 2024 /PRNewswire-PRWeb/ --
Melting Pot, the 92-unit fondue franchise that has built a brand
around providing a one-of-a-kind experiential dining atmosphere,
has signed a franchise agreement in Reno,
NV.
After over a decade spent "long-distance commuting" to Melting
Pot in Sacramento after the
location in Reno, Nevada, closed,
Bruce and Landess Witmer have signed
an agreement to revive the brand's presence in their community.
The Witmers have long enjoyed family celebrations at Melting Pot
and gathered for fondue during their family ski trips; now, they're
excited to bring that same experience to their community.
"It was in the early 2000s when Melting Pot left Nevada. We had previously had family dinners
there and really enjoyed it. Since it closed, we would go to
Sacramento to eat at Melting Pot.
We were long-distance commuters for our celebrations!" said Bruce.
"We're excited to reintroduce the Reno community to the incredible experience
and quality that Melting Pot has to offer."
The Reno signing marks a
significant milestone for the brand, as Melting Pot makes its
re-entry into the state of Nevada.
"After years of strong unit-level growth, we are focused on
revitalizing the brand nationwide, bringing Melting Pot restaurants
to new communities and reviving and expanding our presence in
others," explained Bob Johnston, CEO
of The Melting Pot. "Bruce and Landess are a strong addition to our
network, and we look forward to seeing the positive impact they
will have on the Reno
community."
A key driver of the brand's growth in recent years has been the
Melting Pot Evolution effort, a process through which the brand is
redesigning, remodeling and hosting grand reopenings of every
restaurant throughout the system. By leveraging a more welcoming
floor plan and incorporating warm, playful elements like candles
and fireplaces, the brand is modernizing its image while
maintaining a strong, recognizable theme.
After a strong 2023, with over 20% of restaurants reopening
after a push to remodel, Melting Pot has continued to support
growth in the system; the brand is on track to see a total of 37
remodeled reopenings this year alone. The new Reno location, along with all new
developments, will also embrace this new prototype.
"When we started to undertake the remodel, we had a pretty wide
variety of designs. The brand is a legacy brand, and some of our
stores have not been updated since they opened in the early '80s,"
explained Deborah Ramos, senior
design manager at Front Burner Brands. "All of the stores were
well-maintained, but the system felt a bit disjointed. We're
calling this remodeling effort Melting Pot Evolution because it's
reflective of how our system is growing and changing to better
serve our franchisees and guests."
Observations of how the brand has continued to grow and evolve
while maintaining its unique position in the market have been
attractive to new franchise owners, encouraging them to join a
brand that they feel will continue to offer a unique value
proposition to both local owners and their guests.
Looking to the remainder of the year, Johnston is hopeful. This
year, Melting Pot aims to develop its presence in key states
including Tennessee, Alabama, South
Carolina, Texas and
Kentucky by awarding nine new
franchises in key markets and opening another four.
About Melting Pot
Founded in 1975, Melting Pot has offered a unique fondue dining
experience for more than 45 years. As the premier fondue restaurant
franchise, Melting Pot has 92 restaurants in 31 U.S. states and
Canada. Known for offering a
variety of fondue cooking styles and unique entrées, Melting Pot's
menu also features cheese fondues, salads, fine wines, spirits and
chocolate fondue desserts. Fondue fans can join Melting Pot's Club
Fondue for exclusive promotions, special events and advance holiday
reservation privileges. Melting Pot is an affiliate of Front Burner
Brands, a restaurant management company headquartered in
Tampa, Florida. For more
information, visit http://www.meltingpot.com. To learn more about
franchise opportunities with Melting Pot, please visit
http://www.meltingpotfranchise.com.
About Front Burner
Headquartered in Tampa, Front
Burner is the restaurant management company for Melting Pot
Restaurants, Inc., and the new casual whimsical dining concept
Melting Pot Social! Melting Pot currently has 92 restaurants in 31
U.S. states and Canada. Melting
Pot Social opened its first location in July
2021 in Asheville, NC. For
more information, visit http://www.frontburnerbrands.com.
Media Contact
Julie Maw, Mainland, 3125263996,
jmaw@hellomainland.com, www.hellomainland.com
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SOURCE Melting Pot