Jesser, Nick
Mercs, and summit1g Will
Stream BIG3 Games Beginning at 3pm
PST/6pm EST
Leading Creators Shared Custom BIG3 Streams to
More Than Two Million Viewers Across The First Five Weeks of
Gameplay
LOS
ANGELES, July 17, 2024 /PRNewswire/ -- Today,
the BIG3 announced the outstanding results of its first five weeks
providing select live BIG3 games to premier creators via Creator
Sports Network. In this groundbreaking new program, a selection of
top influencers, streamers, and creators are given access to live
BIG3 games to in turn distribute directly to audiences and
subscribers on their own social and streaming channels. More than
two million viewers have watched the BIG3 via their chosen streamer
– including Kenny Beecham, summit1g,
and Los PollosTV – over the past few weeks, 83% of which were in
the coveted under-34 demo. BIG3's Week 6 slate of games will take
place at the Moda Center in Portland,
OR on July 20, 2024, and will
be available on Jesser's YouTube, Nick
Mercs twitch and Kick, and summit1g's twitch. Due to initial
success, BIG3 and CSN are expanding the program to include
additional streamers.
![BIG3 (PRNewsfoto/BIG3) BIG3 (PRNewsfoto/BIG3)](https://mma.prnewswire.com/media/2267557/BIG3LOGO_Logo.jpg)
"I am extremely excited to work with the BIG3," said Jesser.
"Their team is supporting my vision to create an immersive viewing
experience for fans, offering viewers fresh new options to see a
top sports league at the highest level!"
Jesser will be streaming games three through five (3-6pm ET), Nick
Mercs will be streaming games four and five (4-6pm ET), and summit1g will be streaming games
four through six (4-7pm ET).
"This program allows the BIG3 to meet the next generation of
fans where they are – on social media," said BIG3 president and
co-founder Jeff Kwatinetz.
"Increasing fandom of our sport will feed back into linear
viewership and capture the attention of young, cord-cutting viewers
who oftentimes are not existing sports or basketball fans,
similarly to what has been done in eGaming. The entertainment
industry is still only now understanding the power of influencers
and their audiences, and while they are finally beginning to
benefit from cultivating their hard-earned followings, too many
corporations take from these individuals without uplifting the
creator community at large. We are doing the exact opposite. We are
supporting these creators and allowing them to do what they do
best, use their unique voices to curate and customize the
world-class professional content we are providing, in order to
supply their audiences with the best possible experience for their
particular tastes."
To learn more about the BIG3 go to BIG3.com and follow @thebig3
on X and Instagram. Tickets for the 2024 season are on sale now at
BIG3.com/tickets.
ABOUT BIG3:
On January 11,
2017, the BIG3 was born. The first-ever professional
FIREBALL3 league is the brainchild of producer, actor, and music
legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a
player-centric league focused on entertainment and innovation. The
BIG3 is a league with no garbage minutes, where trash talk is
allowed, defense is emphasized, fast-paced action, and where every
point –whether it's a 4-point or 3-point shot – counts. Any given
BIG3 team has hall of famers, icons and trailblazers, and the next
best 3-on-3 player.
The league has led the sports industry in diversity and
opportunity, becoming the first professional sports league to
implement a mental health policy, favor CBD as a pain management
alternative to opioids, enlist female coaches of men, and appoint a
black Commissioner in Hall of Famer Clyde
Drexler, who is also professional sports first former player
serving as Commissioner. The inaugural CEO was the legendary,
incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was
honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural
Ice Cube Impact Award, acknowledging individuals making substantial
contributions to their community, the first non-player to be
recognized. Founders Ice Cube and Jeffrey
Kwatinetz are missioned to better society as BIG3 pursues
business success while also helping to break down stereotypes,
promote diversity in sports, create opportunities for black, brown,
and female athletes beyond the court, and support the black, youth
and basketball communities overall.
Contact for BIG3:
Hannah Palacios, hannah@big3.com
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SOURCE BIG3