WOODLAND, Calif., July 17,
2024 /PRNewswire/ -- Four Wheel Campers, the
global leader in pop-up truck campers for over 50 years and a
rapidly growing private equity-backed manufacturer and distributor,
announces the appointment of Larry
Baab as Chief Executive Officer and Board Member. In this
role, Mr. Baab will lead the global business, including long-term
strategy and growth plans, with full operating responsibilities.
The company's products are manufactured and distributed from its
headquarters in Woodland, CA. The
line of campers is perfect for backcountry adventures, cycling,
motocross, climbing, skiing, surfing, fishing, and hunting. These
custom products are sold globally through direct-to-consumer
ecommerce, company-owned dealerships, and independent dealer
channels.
Mr. Baab brings a history of leadership roles in world-class
companies such as Johnson & Johnson and
Stanley Black & Decker, along with several private
equity-backed portfolio company growth and turnaround experiences.
For the prior five years, he has led two of the four divisions at
Johnson Outdoors, Inc. Mr. Baab holds a B.S. Degree from
Azusa Pacific University and an M.B.A.
from the University of New Haven.
"I'm excited that Larry is on board at Four Wheel Campers and
look forward to the impact that his leadership can make to the
Company's next phase of growth. The experience that Larry brings to
his new responsibilities of leading commercial expansion, digital
marketing, product innovation, team development, and operating
performance will reinforce Four Wheel Camper's category leadership
position," said Dan Phelps, Managing
Partner of Salt Creek Capital.
"It's already been a tremendous experience being with Four Wheel
Campers business and partnering with Salt Creek Capital. The team
at Four Wheel Campers is as passionate about the outdoors as our
camper owners. I met many of our camper owners back in May at
Overland Expo West in Flagstaff,
AZ, and it gave me a great appreciation for how meaningful
our campers are to those with a love for the outdoors and
overlanding, and enjoy activities such as camping, climbing,
skiing, surfing, fishing, and more."
About Four Wheel Campers
Founded in 1972, Four Wheel Campers is the leading manufacturer of
pop-up truck campers for off-roading. Based in Woodland, CA, the company's market leading
products are performance-driven, adventure-travel, lifestyle
solutions for customers around the world. Four Wheel Campers sells
its products directly to consumers and through a network of
domestic and international dealership locations. More information
is available at www.fourwheelcampers.com.
About Salt Creek Capital
Salt Creek Capital is a San Francisco
Bay Area-based private equity firm that partners with
experienced operating executives to acquire profitable companies
with up to $100 million in revenue.
Salt Creek Capital takes a long-term approach to investing in lower
middle market businesses and seeks to create value by working
closely with management teams to accelerate growth and improve
operating efficiencies. For more information, please contact
Tyler Romrell
at tyler@saltcreekcap.com or
visit www.saltcreekcap.com.
See the article on the Four Wheel Campers website: Four Wheel
Campers Announces New CEO
Global Headquarters
1400 Churchill Downs Avenue
Woodland, CA 95776
530.666.1442
www.fourwheelcampers.com
Four Wheel Campers, LLC
Contact: Sarah Daniels -
sarah@fourwh.com
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SOURCE Four Wheel Campers