Moore uses SimioCloud's AI-powered cross-channel identity
resolution to find audiences across all digital channels for
effective expansion of campaigns to increase fundraising
results.
WASHINGTON, July 23,
2024 /PRNewswire-PRWeb/ -- Moore, a leader in
constituent experience management, announces the rollout of Moore
Co-Targeting with SimioCloud. This innovative solution enhances
direct mail, email and telemarketing campaign performance by
identifying those same audiences across all digital channels and
delivering integrated campaign creative. Moore Co-Targeting with
SimioCloud lifts campaign performance and effectiveness compared to
single-channel marketing through precise, multichannel delivery in
an omnichannel environment.
SimioCloud, a Moore company, is an innovative platform that
leverages vast consumer data with the latest machine learning and
artificial intelligence to drive integrated fundraising for
purpose-driven clients in real-time. Moore Co-Targeting with
SimioCloud utilizes SimioCloud's AI-powered constituent identity
resolution capabilities to find campaign audiences across all
digital channels.
Moore Co-Targeting with SimioCloud leverages Moore's in-house
capabilities across strategy, data, creative and media buying to
deliver a comprehensive and effective omnichannel marketing
experience that lifts performance. The solution also transforms
campaign analytics with advanced matchback capabilities across all
deployed channels.
Moore Co-Targeting with SimioCloud represents another step by
Moore in advancing the purpose-driven industry towards audience-led
marketing.
"With Moore Co-Targeting with SimioCloud, we identify your
direct mail, email or telemarketing audiences across all digital
channels and deliver them a cohesive, surround-sound experience
about your organization to drive revenue. As people consume
information across more media points than ever, Moore helps our
clients connect with them where they are because it is essential
for staying ahead in today's dynamic marketing landscape," said
Gretchen Littlefield, CEO of
Moore.
Littlefield added, "Transforming a direct mail campaign into an
omnichannel campaign with video and other multimedia assets might
seem challenging, but with our in-house creative and media buying
expertise, we make the complex simple and handle all the heavy
lifting for our clients."
Moore has long been recognized for its expertise in analytics,
data and strategic omnichannel marketing, consistently driving
enhanced fundraising efforts for some of America's most respected
causes. Moore Co-Targeting with SimioCloud gives organizations a
uniquely designed marketing tool that will substantially optimize
donor engagement and fundraising success.
"Moore Co-Targeting with SimioCloud enables purpose-driven
organizations to connect with both current and potential donors far
more effectively than traditional co-targeting methods," said
Janet Tonner, president of Moore
Media and Digital. "This solution represents a significant shift
from a channel-by-channel marketing approach to a focus on
maximizing audience performance for each campaign. It's an exciting
time in marketing, and at Moore, we're committed to putting all the
pieces in place to help our clients fully capitalize on all
opportunities available to them."
To learn more about Moore Co-Targeting with SimioCloud, go to
wearemoore.com/cotargeting. You can also learn more about Moore
Co-Targeting with SimioCloud at Bridge Conference, Booth 209,
July 31 through August 2.
About Moore
Moore is a data-driven constituent experience management (CXM)
company achieving accelerated growth for clients through integrated
supporter experiences across all platforms, channels and devices.
We are an innovation-led company that is the largest marketing,
data and fundraising company in North
America serving the purpose-driven industry with clients
across education, association, political and commercial
sectors.
Moore combines our strength in technology and unmatched industry
expertise to provide a full platform of communications, data,
digital, media, production and response management solutions. Our
omnichannel solutions are powered by an ongoing investment in
next-generation artificial intelligence and machine learning that
deepens constituent relationships and creates transformational
growth. To learn more, visit wearemoore.com.
Media Contact
Mac McKeever, Moore,
207-841-6110, mmckeever@wearemoore.com
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SOURCE Moore