SINGAPORE, Aug. 16,
2024 /PRNewswire/ -- OKX, a leading Web3
technology company and Official Primary Partner of the McLaren
Formula 1 Team, today released its latest 'my fabric' campaign
video starring McLaren F1 team driver Lando
Norris, who earlier this year celebrated his first career
win for the team at the Miami Grand Prix.
OKX's 'my fabric' campaign highlights the grit, determination
and resilience of individuals who have ascended to the top of their
fields, contributing to the fabric of their identities. In the
latest episode, Lando reflects on his journey to becoming a McLaren
F1 Team driver, culminating in his maiden win for the team at the
Miami Grand Prix on May 5.
Lando also reflected on the tenacity, perseverance and experiences
that led to his moment of victory. In the campaign video, Lando
shared the range of emotions he felt upon his first career win for
the McLaren F1 team, stating: "My emotions when crossing the line
in Miami were a mix of so many
thoughts, happiness, relief and you kind of just think back to all
of the moments that helped you get to that point."
OKX Chief Marketing Officer Haider
Rafique said: "Our 'my fabric' campaign aims to draw
parallels between the competitive world of sports and our own life
journeys. It's about how our triumphs and setbacks, along with our
experiences, weaved together to form the fabric of our character.
Lando's relentless pursuit of excellence and continuous
self-improvement exemplifies this universal path."
To date, OKX's 'my fabric' campaign has featured stories from
OKX global ambassadors, including Manchester City men's team
players Jack Grealish, RĂºben Dias
and Ederson Santana de Moraes,
women's team star Alex Greenwood, as
well as legendary manager Pep Guardiola.
In May 2022, OKX and McLaren Racing
announced a multi-year partnership that made OKX a Primary Partner
of the McLaren Formula 1 Team and McLaren Shadow Esports team. OKX
and McLaren Racing expanded their partnership in January 2024, with the OKX logo featuring on the
side pods of the McLaren F1 car livery for 20 races during the 2024
F1 season, in addition to other OKX branding placements on the car.
OKX also recently launched a free-to-mint 'Race Reward' digital
collectibles (NFT) drop, providing fans with a commemorative
artifact from each grand prix.
Learn more at okx.com
ENDS
About OKX
OKX is a leading global crypto exchange and
innovative Web3 company. Trusted by more than 50 million global
users, OKX offers a secure and trustworthy platform that provides
responsible crypto traders with innovative tools to
access the world of crypto.
As a global brand and top partner of Manchester City FC and McLaren
Racing, OKX uses Web3 technology to redefine how fans connect with
their favorite teams. Recent examples include its Unseen City
Shirts and Race Rewind digital collectible campaigns, which offer
fans real-world benefits like exclusive match-day and trackside
experiences. As the Presenting Partner of Tribeca Festival, OKX
also empowers artists and creators through Web3.
In line with its "on-chain, any chain" philosophy, OKX
contributes to the growth of the Web3 ecosystem via its secure,
interoperable and self-custody enabled OKX Wallet. OKX Wallet is a
user-friendly gateway to the on-chain world, connecting to over 100
blockchains, 10,000 dApps, 170+ DeFi
protocols, 500,000 tokens and nearly 500 decentralized
exchanges (DEXs).
OKX is committed to transparency and security, and publishes its
Proof of Reserves monthly to build trust. It is also dedicated to
expanding its educational resources through OKX Learn, making
digital assets accessible and understandable for a broader
audience.
To learn more about OKX, download our app or visit: okx.com
Disclaimer
This announcement is provided for informational purposes only. It
is not intended to provide (i) investment advice or an investment
recommendation, (ii) an offer, solicitation, or inducement to buy,
sell or hold digital assets, or (iii) financial, accounting, legal
or tax advice. Digital assets, including stablecoins and NFTs, are
subject to market volatility, involve a high degree of risk, and
can lose value. You should carefully consider whether trading or
holding digital assets is suitable for you in light of your
financial condition and risk tolerance. Please consult your
legal/tax/investment professional for questions about your specific
circumstances. Not all products are offered in all regions. For
more details, please refer to the OKX Terms of Service and Risk
& Compliance Disclosure. OKX Web3 Wallet and its ancillary
services are subject to separate terms of service.
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