Birks Collections are now at fine jewellery
stores Mappin & Webb and Goldsmiths
#BirksUK
MONTREAL, Oct. 19, 2017 /CNW Telbec/ - To mark its entry
into the United Kingdom market,
Birks, the renowned Canadian jewellery brand celebrated with a
cocktail soirée on October 16 at
London's Canada House hosted by
President and CEO Jean-Christophe Bédos.
A special edit of Birks contemporary jewellery is now in fine
jewellery stores Mappin & Webb and Goldsmiths across the
country, including the flagship Mappin & Webb boutique on
Regent Street in London.
"It is with great pride that we celebrate our entry into the
U.K. market this week," said
Jean-Christophe Bédos, President and CEO at Birks Group Inc.
"We are delivering on our strategic objective to grow the Birks
brand into a global reference and continue to invest in its
development."
"Birks Collections were well received by guests and members
of the press at our launch this week," said Eva Hartling, Vice President and Chief Marketing
Officer, Birks Group. "We look forward to continuing to
introduce fresh collections, inspired by Birks' Canadian heritage,
to customers across the U.K.," she concluded.
Monday night's U.K. launch event drew an assortment of elite
guests, from fixtures in the entertainment industry, to dealmakers
in the business world.
Actress Laura Haddock wore
the Muse Mesh Hoop Earrings & Muse Ribbon Cuff Bracelet from
the Birks Muse Collection and the Rosée du Matin Wrap Flex Wrap
Ring in Yellow Gold from the Birks Rosée du Matin Collection.
Meanwhile, model Arizona Muse wore the Bee Chic Honeycomb
Earrings with Diamonds, Bee Chic Honeycomb Pendant with Diamond
& Bee Chic Honeycomb Ring with Diamonds from the Birks Bee Chic
Collection. Other guests included Caroline Issa, Virginia Bates, Pips Taylor,
Elena Fernandes,
Jess Barden and
Stephanie Peers.
Guests were served a selection of Canadian-themed canapés,
including toasted hot smoked Canadian salmon brioche, slow roasted
Canadian tri tip beef en croute and vegetarian sushi, and toasted
the brand's arrival with Peller Estates Ice Cuvée Sparkling
Wine.
The Birks brand collections of fine jewellery is now offered in
12 locations across the U.K., at various Mappin & Webb and
Goldsmiths locations as well as through the two banners'
e-commerce sites.
About Birks Group Inc.
Birks is a leading designer of
fine jewelry, timepieces and gifts and operator of luxury jewelry
stores in Canada. The Company
operates 28 stores under the Birks brand in most major metropolitan
markets in Canada and two retail
locations in Calgary and
Vancouver under the Brinkhaus
brand. Birks was founded in 1879 and has become Canada's premier retailer and designer of fine
jewelry, timepieces and gifts. Additional information can be found
on Birks' web site, www.birksgroup.com.
SOURCE Birks Group Inc.