Cyworld Selects Internap as Exclusive Provider of Connectivity for US Launch; Premium IP Service Meets Social Networking Communi
September 11 2006 - 6:30AM
Business Wire
Internap Network Services Corporation (AMEX:IIP), a leading
provider of performance-based routing solutions over the Internet,
today announced that Cyworld, a premier online social networking
platform, selected Internap as the exclusive provider of premium
Internet connectivity for its new U.S. site. Via service through an
Internap(R) Private Network Access Point (P-NAP(TM)) in California,
Cyworld gains a scalable, redundant, IP infrastructure that is
backed by a 100 percent uptime guarantee. Operated by SK
Communications, a subsidiary of SK Telecom, Cyworld's online
community revolves around reciprocal buddy relationships through a
free homepage service where people can enjoy picture editing,
hosting and sharing, an interactive sketchbook and more as they
express and journal their lives. Cyworld also allows members to
purchase digital items from an extensive catalog to personalize
their online experience. Internap testing revealed that IP networks
typically run 30 percent below optimum levels and periodically
experience unexpected latency, which results in a user experience
that is slow and at times, non-existent. Cyworld's customer-facing
applications, such as streaming media and photo sharing will be
routed across the Internap network to overcome the shortcomings of
single network solutions. In turn, Cyworld will be able to provide
a consistent quality of service as users browse and select from
thousands of digital items in the site's shop section. "In the
highly competitive U.S. social networking market, a premium user
experience is essential," said Henry E. Chon, CEO of Cyworld USA.
"Cyworld needed the most reliable, high-performance connectivity
available for our entry into North America, and Internap provides
the ideal platform for us to deliver applications that help nurture
offline relationships in an interactive space." The Internap
intelligent route control technology, a proprietary component of
the P-NAP architecture, effectively prepares Cyworld for managing
traffic spikes during significant events. Offered as a managed
service, Performance IP is proactively monitored by the Internap
Network Operations Center (NOC) at all times to ensure optimal
performance. "More businesses have come to understand that simply
increasing bandwidth does not address performance issues on the
Internet," said James P. DeBlasio, chief executive officer of
Internap. "Our multi-network approach combined with our intelligent
route control provides the consistency and reliability that
Internet-based companies demand. We're pleased that Cyworld has
entrusted Internap to manage and optimize the IP for their U.S.
launch." About Internap Internap is a market leader of intelligent
route control solutions that bring reliability, performance and
security to the Internet. The company's patented and patent-pending
technologies address the inherent weaknesses of the Internet,
enabling enterprises to take full advantage of the benefits of
deploying business-critical applications such as e-commerce,
Voice-over-IP (VoIP), video-conferencing and streaming audio/video
across IP networks. Through a portfolio of high-performance IP and
WAN optimization solutions, customers can bypass congestion points,
overcome routing inefficiencies and optimize performance of their
applications. Internap solutions are backed by an industry-leading
performance guarantee that covers the Internet as opposed to just
one network. These offerings include: network- and premise-based
route optimization solutions, colocation, VPN, content distribution
and managed security services. Internap currently serves more than
2,100 customers, including Fortune 1000 and mid-tier enterprises in
the financial services, government, travel/hospitality,
manufacturing, media/entertainment, technology and retail
industries. The company provides services throughout North America,
Europe, Asia and Australia. For more information, please visit the
company website at www.internap.com. Internap and Performance IP
are trademarks of Internap. All other trademarks and brands are the
property of their respective owners.
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