RNS Number:7108N
Incepta Group PLC
18 July 2003


DIRECTOR SHAREHOLDING

The Incepta Group plc Employee Share Ownership Plan ("the Plan")

In common with all eligible employees, each of the directors of Incepta Group
plc ("the Company") has been offered the opportunity of purchasing partnership
shares under the Plan on a monthly basis. David Wright (Non-Executive Chairman),
Richard Nichols (Chief Executive), Mike Butterworth (Group Finance Director) and
Robert Alcock (Non-Executive Director) have entered into a commitment to acquire
partnership shares under the Plan on a monthly basis. Accordingly, on 15 July
2003 the following directors purchased partnership shares in the Company. The
Company matched these partnership shares on a one to five basis. Accordingly,
each of the following directors received matching shares under the Plan. The
shares were purchased at a price of 20p per share.

In addition, Robert Alcock (Non-executive director), having elected for a scrip
dividend alternative in respect of the final dividend for the year ended 28
February 2003, has been issued new ordinary shares of 1 penny each in the
Company. In common with all shareholders electing to receive new shares instead
of cash, Mr Alcock has received one new share for every 14 pence otherwise
payable as a cash dividend.


1) Name of Company:

INCEPTA GROUP PLC

2)Name of Director

RICHARD NICHOLS

3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

RICHARD NICHOLS

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN

7) Number of shares/amount of stock acquired:

877 SHARES (625 PARTNERSHIP SHARES, 125 MATCHING SHARES and 127 DIVIDEND SHARES)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 1 penny each

12) Price per share:

20 pence

13) Date of transaction

15 JULY 2003

14) Date company informed

17 JULY 2003

15) Total holding following this notification

RICHARD NICHOLS                               1,218,240
RICHARD NICHOLS EMPLOYEE OWNERSHIP PLAN)         15,467
DEBBIE NICHOLS                                   60,000
TOTAL                                         1,293,707

16) Total percentage holding of issued class following this notification

RICHARD NICHOLS                                   0.21%
DEBBIE NICHOLS                                    0.01%


              IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                       PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following
this notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  ..................................18 JULY 2003




1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

DAVID WRIGHT

3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

DAVID WRIGHT

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN

7) Number of shares/amount of stock acquired:

877 SHARES (625 PARTNERSHIP SHARES, 125 MATCHING SHARES AND 127
DIVIDEND SHARES)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 1 penny each

12) Price per share:

20 pence

13) Date of transaction

15 JULY 2003

14) Date company informed

17 JULY 2003

15) Total holding following this notification

DAVID WRIGHT                                     271,494
DAVID WRIGHT (EMPLOYEE OWNERSHIP PLAN)            15,467
VANESSA WRIGHT                                   333,254
DAVID & VANESSA WRIGHT (MATHAM INVESTMENTS)      400,000
DAVID WRIGHT TRUST                             9,923,520
TOTAL                                         10,943,735

16) Total percentage holding of issued class following this notification

DAVID WRIGHT                                       0.048%
VANESSA WRIGHT                                     0.057%
DAVID WRIGHT TRUST                                 1.69%
DAVID & VANESSA WRIGHT (MATHAM INVESTMENTS)        0.069%

              IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES
                                        
17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following
this notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY  020 7282 2800

25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  ..................................18 JULY 2003



1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

MIKE BUTTERWORTH

3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

MIKE BUTTERWORTH

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN

7) Number of shares/amount of stock acquired:

851 SHARES (625 PARTNERSHIP SHARES, 125 MATCHING SHARES AND 101
DIVIDEND SHARES)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 1 penny each

12) Price per share:

20 pence

13) Date of transaction

15 JULY 2003

14) Date company informed

16 JULY 2003

15) Total holding following this notification

MIKE BUTTERWORTH                                 120,000
MIKE BUTTERWORTH(EMPLOYEE OWNERSHIP PLAN)         12,918
TOTAL                                            132,918

16) Total percentage holding of issued class following this notification

MIKE BUTTERWORTH                                  0.022%

              IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES
                                        
17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following
this notification

N/A

23) Any additional information
          
N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  ..................................18 JULY 2003




1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

ROBERT ALCOCK

3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

ROBERT ALCOCK

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN

7) Number of shares/amount of stock acquired:

866 SHARES (625 PARTNERSHIP SHARES, 125 MATCHING SHARES AND 116 DIVIDEND)

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 1 penny each

12) Price per share:

20 pence

13) Date of transaction

15 JULY 2003

14) Date company informed

17 JULY 2003

15) Total holding following this notification

ROBERT ALCOCK                                     189,000
ROBERT ALCOCK(EMPLOYEE OWNERSHIP PLAN)             14,373
ROSEMARY ALCOCK (SPOUSE) SINGLE COMPANY PEP         5,000
TOTAL                                             208,373

16)  Total percentage holding of issued class following this notification

ROBERT ALCOCK                                      0.034%
ROSEMARY ALCOCK                                    0.00085%

            IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following
this notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION ....................................18 JULY 2003




1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

ROBERT ALCOCK

3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

ROBERT ALCOCK

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

ROBERT ALCOCK

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

SCRIP DIVIDEND

7) Number of shares/amount of stock acquired:

2,700 SHARES

8) Percentage of issued class:

0.00%

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

Ordinary shares of 1 penny each

13) Price per share:

ONE NEW SHARE FOR EVERY 14 PENCE OTHERWISE PAYABLE AS A CASH DIVIDEND

13) Date of transaction

15 JULY 2003

14) Date company informed

15 JULY 2003

15) Total holding following this notification

ROBERT ALCOCK                                   191,700
ROBERT ALCOCK(EMPLOYEE OWNERSHIP PLAN)           14,373
ROSEMARY ALCOCK (SPOUSE) SINGLE COMPANY PEP       5,000
TOTAL                                           211,073

17) Total percentage holding of issued class following this notification

ROBERT ALCOCK                                    0.034%
ROSEMARY ALCOCK                                  0.00085%

             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held following
this notification

N/A

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7282 2800

25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION ....................................18 JULY 2003







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