BERLIN, May 27, 2022
/PRNewswire/ -- In an industry that has seen a dip in female
membership over the past few years, Spark Networks SE (NASDAQ:
LOV), a leading social dating platform for meaningful
relationships, today announced that female engagement is growing on
Zoosk, Spark's largest dating app. Female engagement continues to
be a leading indicator of a healthier and more productive dating
platform.
An updated matching algorithm and a revamped first-time user
experience have driven double-digit growth in female paid
subscribers, female subscriber conversions, and positive response
rates to matches. Additionally, there has been a near 10% increase
in daily active users who are female and a sizable uptick in female
first-day retention.
Percentage
Growth
|
Metric
|
+14%
|
Female paid
subscribers
|
+14%
|
Female paid subscriber
conversions
|
+14%
|
Positive response rates
to matches
|
+9%
|
Female daily active
users
|
+4.5%
|
Female first day
retention
|
TABLE 1. Year-Over-Year increases in the month of April 2022.
"We want to give people the opportunity to make connections that
matter," said Tobias Plaputta, Chief Technology Officer of Spark
Networks, "and we believe that the product improvements we have put
in place at the end of last year are very much contributing to that
becoming a reality for the amazing women and men who have chosen to
use Zoosk as their place to find a perfect match."
Plaputta added, "We have focused on several engagement-driving
product initiatives, specifically overhauling the look of Zoosk's
profiles, and enhancing our search and matching algorithms. These
improvements have led to a healthier and more productive platform
that is attracting more female users and providing more overall
bookings and an enhanced and more engaged experience for
everyone."
Spark is the fourth largest online subscription-based dating
company across North America and
Europe by revenue, and remains
focused on successfully executing its well-developed roadmap of
strategies and investments to deliver a first-class user
experience, drive revenue growth and ultimately shareholder value
in 2022 and beyond.
About Spark Networks SE
Spark Networks SE (NASDAQ: LOV) is a leading social dating
platform for meaningful relationships focusing on the 40+
demographic and faith-based affiliations. Spark's widening
portfolio of premium and freemium dating apps include Zoosk,
EliteSingles, SilverSingles, Christian
Mingle, Jdate, and JSwipe, among others. Spark is
headquartered in Berlin, Germany,
with offices in New York and
Utah.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, statements involving known and unknown risks,
uncertainties, and other factors that may cause Spark Networks'
performance or achievements to be materially different from those
of any expected future results, performance, or achievements. These
statements include, without limitation, statements regarding
leading indicators of revenue growth; statements regarding being
well-positioned to return to sustainable revenue growth; our focus
on successfully executing the well-developed roadmap of strategies
and investments we have in place to drive revenue growth and
ultimately shareholder value in 2022 and beyond.
Any statements in this press release that are not statements of
historical fact may be considered to be forward-looking statements.
Written words, such as "believes," "hopes," "intends," "estimates,"
"expects," "projects," "plans," "anticipates," "guides," and
variations thereof, or the use of future tense, identify
forward-looking statements. By their nature, forward-looking
statements and forecasts involve risks and uncertainties because
they relate to events and depend on circumstances that will occur
in the near future. There are a number of factors that could cause
actual results and developments to differ materially, including,
but not limited to, the risk that the benefits from the acquisition
of Zoosk, Inc. may not be fully realized or may take longer to
realize than expected; risks related to the degree of competition
in the markets in which Spark Networks operates; risks related to
the ability of Spark Networks to retain and hire key personnel,
operating results and business generally; the timing and market
acceptance of new products introduced by Spark Networks'
competitors; Spark Networks' ability to identify potential
acquisitions; Spark Networks' ability to comply with new and
evolving regulations relating to data protection and data privacy;
general competition and price measures in the market place; risks
related to the duration and severity of COVID-19 and its impact on
Spark Networks' business; and general economic conditions.
Additional factors that could cause actual results to differ are
discussed under the heading "Risk Factors" in Spark Networks' most
recent Annual Report on Form 10-K and in other sections of Spark
Networks' filings with the Securities and Exchange Commission
("SEC"), and in Spark Networks' other current and periodic reports
filed or furnished from time to time with the SEC. All
forward-looking statements in this press release are made as of the
date hereof, based on information available to the Company as of
the date hereof, and the Company assumes no obligation to update
any forward-looking statement except as required by law.
Contact
Investors:
Todd Kehrli
MKR Investor Relations, Inc.
lov@mkr-group.com
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SOURCE Spark Networks SE