TIDMFIRE 
 
THE INFORMATION CONTAINED WITHIN THIS ANNOUNCEMENT IS DEEMED BY IAMFIRE PLC TO 
CONSTITUTE INSIDE INFORMATION AS STIPULATED UNDER THE MARKET ABUSE REGULATION 
(EU) NO. 596/2014, AS AMENDED ("MAR"). ON THE PUBLICATION OF THIS ANNOUNCEMENT 
VIA A REGULATORY INFORMATION SERVICE ("RIS"), THIS INSIDE INFORMATION IS NOW 
CONSIDERED TO BE IN THE PUBLIC DOMAIN. 
 
                                  IamFire plc 
 
                                  AQSE: FIRE 
 
                           ("FIRE" or the "Company") 
 
           Extension to Expiry Date of 158,333,333 Placing Warrants 
 
                       Update on WeShop Holdings Limited 
 
1.          Extension to Expiry Date of 158,333,333 Placing Warrants 
 
IamFire plc announces that it has extended the expiry date of the 158,333,333 
placing warrants, exercisable at 10 pence per share, that were attached to 
placing shares, pursuant to its fundraising announced on 14 December 2021. The 
expiry date has been extended from 17 June 2022 until 17 December 2022.  The 
extension covers the period that the Company believes will reflect the rapid 
scaling of the WeShop platform. 
 
2.         Update on WeShop Holdings Limited 
 
The execution of the launch of the WeShop platform continues to progress very 
positively with further users accepted on to the platform and the introduction 
of 'Founder Influencers' being admitted and incentivised to introduce their 
followers to WeShop. 
 
 
The Directors of the Company, who have issued this announcement after due and 
careful enquiry, accept responsibility for its content. 
 
REGULATORY ANNOUNCEMENT ENDS 
 
Enquiries: 
 
Company: 
info@iamfireplc.com 
 
Peterhouse Capital Limited 
Corporate Advisor: 
Guy Miller: + 44 (0) 20 7469 0930 (Direct) 
 
Corporate Broker 
Lucy Williams: +44 (0) 20 7469 0930 
Duncan Vasey: +44 (0) 20 7220 9797 (Direct) 
 
About WeShop: 
 
WeShop is a social commerce platform that allows users to shop and help each 
other by reviewing, asking about or recommending products. It is affiliated to 
the vast majority of the UK's top 1,000 online retailers.  Instead of rewarding 
the users with cashback, discount codes or vouchers, WeShop allows users to 
earn shares in the business. 
 
WeShop intends to be 90% owned by its community of users, so the more users 
shop, recommend and refer friends the more shares they will own in WeShop and 
the more they will share in its financial success.  Users of WeShop buy 
products from retailers through the platform as they would normally but in 
doing so they will earn shares in WeShop and benefit from aggregation as a 
community and the revenue streams generated from affiliate programs, data, 
promotion and advertising that the community through WeShop will generate. 
 
WeShop intends to be the first truly shoppable social network owned by its 
community of users.  By creating a disruptive online model it hopes to create a 
retail revolution which shares the financial success of online businesses with 
the users of those online businesses whose data, transactions and engagement 
has created them in the first place. 
 
 
 
END 
 
 

(END) Dow Jones Newswires

June 17, 2022 08:04 ET (12:04 GMT)

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