Bally Technologies and Aristocrat Technologies Team Up to Strengthen Business-to-Business Online Solutions
March 06 2012 - 8:02AM
Business Wire
Two of the leading suppliers of slot games and casino-management
systems in the United States, Bally Technologies (NYSE: BYI) and
Aristocrat Technologies Inc., the U.S. subsidiary of Aristocrat
Technologies (ASX: ALL), announced a strategic alliance aimed at
the emergence of legalized internet gaming in the U.S.
Bally and Aristocrat plan to offer the same third-party poker
networks as part of their business-to-business (B2B)
internet-gaming solutions for U.S. operators. Working together, the
companies will be better able to more quickly and effectively offer
attractive and credible online poker games that will provide
stronger player experiences and functionality and greater poker
liquidity for both Bally and Aristocrat’s casino-operator
customers.
Both companies are offering iGaming platforms with an
integration to their back-end core system solutions, while
providing operators with the flexibility to choose best-in-class
applications from multiple suppliers around the world; Bally
through its recently announced acquisition of Chiligaming’s iGaming
platform, and Aristocrat through its exclusive collaboration with
GameAccount Network.
Under the strategic alliance, Bally and Aristocrat will secure
arrangements with leading poker providers, who will then be
integrated into Bally’s and Aristocrat’s iGaming platforms.
Advanced discussions with several poker providers are currently
underway.
In addition, in anticipation of further legalization of internet
gaming in the U.S. market, the companies plan to share their
distinctive slot content for online deployment in the U.S. These
titles will initially be made available for free play and
eventually wagering when legalized.
Richard Haddrill, Chief Executive Officer of Bally Technologies,
said customers are looking to provide online poker for their
players when the market opens and are looking to their trusted
suppliers to help them do so.
“By teaming up, Bally and Aristocrat can source and integrate
with the strongest online poker product, specifically tailored for
this market, which can help our customers maintain their leadership
position in both land-based and on-line gaming,” Haddrill said.
Jamie Odell, Chief Executive Officer of Aristocrat Technologies,
said that while Aristocrat and Bally will compete to provide their
customers with the best gaming systems and outstanding content, the
mutual backing and support for online poker games will provide
greater confidence for operator customers.
“Access to the proven slot content from both Bally and
Aristocrat will allow gaming operators to create a compelling
experience as legalized online gaming emerges in the United
States,” Odell said.
Bally Technologies and Aristocrat Technologies have already
applied to the Nevada Gaming Control Board for the required
extension to their existing Nevada licences to act as interactive
gaming suppliers.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Corporate Marketing &
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
About Aristocrat Technologies,
Inc.
Aristocrat Technologies Inc. is a subsidiary of Aristocrat
Leisure Limited (ASX:ALL), a leading global provider of gaming
solutions. The Company is licensed by more than 200 regulators and
its products and services are available in more than 90 countries
around the world. Aristocrat offers a diverse range of products and
services including electronic gaming machines and casino-management
systems. For further information, visit the Company’s website at
www.aristocratgaming.com.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
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