Lowrider Magazine's Nationwide 'Evolution Tour' Kicks Off January 11, 2004 In Miami, FL
December 16 2003 - 1:55PM
PR Newswire (US)
Lowrider Magazine's Nationwide 'Evolution Tour' Kicks Off January
11, 2004 In Miami, FL Thousands convene to celebrate lowriding with
a car show, hydraulics competition, $20,000 in prize money and live
entertainment ANAHEIM, Calif., Dec. 16 /PRNewswire/ -- Cars, art
and culture combine for one of the country's most unique events as
Lowrider Magazine, published by PRIMEDIA, presents the Lowrider
Evolution Tour 2004. The nationwide 15-event car show series kicks
off at Miami Florida's Youth Fair & Expo Center (10901 Coral
Way) on Sunday, January 11 from 10 a.m. to 4 p.m. Sponsors include
Quaker State, Nitto Tires, The United States Army and Exide Orbital
Batteries. (Photo:
http://www.newscom.com/cgi-bin/prnh/20031216/NYTU155 ) The car show
features spectacular customized vehicles ranging from traditional
lowriders and bombs -- defined as 1955 and older -- to trucks,
SUVs, luxury models, sport compacts, bicycles and tricycles. The
kind of vehicles showcased reflects the growth of the lowrider
lifestyle and the shows themselves. What began as an exclusively
Hispanic art form in Southern California has expanded over the last
10 years to include participants of many ethnicities. The common
thread is a passion for making a personalized statement through
customizing and lowering a wide range of vehicles. Custom paint
jobs, some in the form of complex story-telling murals, and other
unique customization requires thousands of dollars and are a great
source of pride for owners. All show vehicles will compete in the
$10,000 Quaker State Championship Cup, awarded in October to the
overall points leader at the conclusion of the Lowrider Evolution
Tour 2004. The most dramatic visual spectacle of the show is the
hydraulics competition (Hop) sponsored by CCE Hydraulics. Owners
and their vehicles compete in various categories of the competition
to see how high their cars and trucks can get. It's an amazing feat
as some may even land on their roofs. The daylong event on January
11 features a live concert with the Ying Yang Twins and Baby Bash
as well as sponsor display booths and vendors offering Lowrider
merchandise, from sunglasses to car parts. Official merchandise
including the latest DVDs, Tour T-shirts, hats, magazines and
jerseys are available at Lowrider Magazine booth. The show
concludes with the world-famous bikini contest and the exhibitor
awards ceremony. With more than $20,000 in prize money up for
grabs, the show attracts the most spectacular vehicles found
anywhere. Spectator tickets for the Lowrider Evolution Tour 2004 go
on sale on the day of show for $30 per person. 2-for-1 coupons will
be available at selected auto parts stores or inside the current
issue of Lowrider Magazine. Please follow the directions printed on
the coupon. Children 10 years and under are free with a paying
adult. Show vehicle pre-registration fee is $25. Walk-up
registration is available, space permitting only, for $45.
Hydraulic competitor registration fee is $60. For more information
or commercial booths, please call (714) 769-7474 or visit
http://www.lowridermagazine.com/. Lowrider Evolution Tour 2004
Schedule Miami, Fl January 11 Fair & Expo Center Phoenix, AZ
March 7 Arizona State Fairgrounds San Diego, CA March 14 QualComm
Stadium Tampa, FL April 4 Florida State Fairgrounds Fontana, CA
April 18 California Speedway Indianapolis, IN April 25 Indiana
State Fairgrounds Dallas, TX May 16 Dallas Fair Park Charlotte, NC
May 23 Metrolina Expo Center Portland, OR June 6 Portland Expo
Center Chicago, IL June 27 Hawthorne Racecourse Denver, CO July 11
Denver Coliseum Houston, TX July 25 Reliant Arena San Francisco, CA
August 22 Cow Palace San Antonio, TX September 12 Alamo Dome Las
Vegas, NV October 10 Cashman Field Center The lowrider lifestyle
has been steadily gaining mainstream awareness and is now visible
in a variety of pop culture references including national TV spots.
Earlier this year, PRIMEDIA teamed with Jaleco Entertainment to
produce the Lowrider video game for the Playstation 2 platform.
About Lowrider: Founded 26 years ago, Lowrider is the original
magazine of the hobby and has been among the top-selling titles on
the newsstand for the past 6 years. Keeping pace with current
trends and the growth of lowriding, Lowrider Magazine is joined by
Lowrider Arte and Edge Magazine, a newly launched publication
focusing on Custom Compacts, Luxury and SUV segments of the market.
All lowrider titles, events and licensed products are part of
PRIMEDIA's Automotive Enthusiast and Action Sports Group
headquartered in Southern California. PRIMEDIA is the leading
targeted media company in the United States, with positions in
consumer and business-to-business markets. Our properties deliver
content via print as well as video, the Internet and live events
and offer highly effective advertising and marketing solutions in
some of the most sought after niche markets. With 2002 sales from
continuing businesses of $1.5 billion, PRIMEDIA is the #1 special
interest magazine publisher in the U.S. with more than 250 titles.
Our well known brands include Motor Trend, Automobile, New York,
Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's
Auto World, and Registered Rep. The company is also the #1
publisher and distributor of free consumer guides, including
Apartment Guides. PRIMEDIA Television's leading brand is the
Channel One Network and About is one of the largest sources of
original content on the Internet. PRIMEDIA's stock symbol is: NYSE:
PRM. More information can be found at http://www.primedia.com/.
http://www.newscom.com/cgi-bin/prnh/20031216/NYTU155
http://photoarchive.ap.org/ DATASOURCE: PRIMEDIA CONTACT: Melanie
Crandall, +1-323-782-2546, for PRIMEDIA Web site:
http://www.primedia.com/ http://www.lowridermagazine.com/
Copyright