Featuring New Glass & Aluminum Design, Retina HD Displays,
A11 Bionic Chip, New Single & Dual Cameras with Support for
Portrait Lighting, Wireless Charging & Optimized for
Augmented Reality
Apple® today announced a new generation of iPhone®: iPhone 8 and
iPhone 8 Plus. The new iPhone features a new glass and aluminum
design in three beautiful colors made out of the most durable glass
ever in a smartphone, Retina HD displays and A11 Bionic chip, and
is designed for the ultimate augmented reality experience. The
world’s most popular camera gets even better with single and dual
cameras featuring Portrait Lighting on iPhone 8 Plus, and wireless
charging brings a powerful new capability to iPhone. Both devices
will be available for pre-order beginning Friday, September 15 in
more than 25 countries and territories, and in stores beginning
Friday, September 22.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170912006641/en/
iPhone 8 and iPhone 8 Plus: A new
generation of iPhone. (Photo: Business Wire)
“iPhone 8 and iPhone 8 Plus are a new generation of iPhone that
improve on everything we love about iPhone,” said Philip Schiller,
Apple’s senior vice president of Worldwide Marketing. “iPhone 8 and
iPhone 8 Plus have new glass and aluminum designs, new Retina HD
displays and A11 Bionic — the smartest chip ever in a smartphone.
Packed with more advanced cameras with Portrait mode and Portrait
Lighting, and the highest quality video capture in a smartphone,
iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging,
all with AR optimization like no phone ever before.”
Stunning New Glass & Aluminum Design
iPhone 8 and iPhone 8 Plus introduce a beautiful glass back
design made with the most durable glass ever in a smartphone in
three new finishes: space gray, silver and gold. The glass finish
is made using a seven-layer color process for precise hue and
opacity, delivering a rich depth of color with a color-matched
aerospace-grade aluminum bezel, and is water and dust
resistant.1
New Retina HD Displays
The new 4.7-inch and 5.5-inch Retina HD® displays with the
addition of True Tone® adjust the white balance of the display to
match the surrounding light for a more natural, paper-like viewing
experience. The vibrant wide color gamut Retina HD display offers
the best color accuracy in the industry. Redesigned stereo speakers
are up to 25 percent louder and deliver deeper bass, enabling
richer-sounding music, videos and speakerphone calls.
Introducing A11 Bionic
A11 Bionic, the most powerful and smartest chip ever in a
smartphone, features a six-core CPU design with two performance
cores that are 25 percent faster and four efficiency cores that are
70 percent faster than the A10 Fusion, offering industry-leading
performance and energy efficiency. A new, second-generation
performance controller can harness all six cores simultaneously,
delivering up to 70 percent greater performance for multi-threaded
workloads, giving customers more power while providing the same
great battery life. A11 Bionic also integrates an Apple-designed
GPU with a three-core design that delivers up to 30 percent faster
graphics performance than the previous generation. All this power
enables incredible new machine learning, AR apps and immersive 3D
games.
Designed for AR
The cameras on iPhone 8 Plus are custom tuned for the ultimate
AR experience. Each camera is individually calibrated, with new
gyroscopes and accelerometers for accurate motion tracking. The A11
Bionic CPU handles world tracking, scene recognition and the GPU
enables incredible graphics at 60fps, while the image signal
processor does real-time lighting estimation. With ARKit, iOS
developers can take advantage of the TrueDepth camera and the rear
cameras to create games and apps offering fantastically immersive
and fluid experiences that go far beyond the screen.
All-New Camera for Better Photos & Video
The world’s most popular camera gets even better, featuring an
improved 12-megapixel camera with a larger and faster sensor, a new
color filter and deeper pixels. A new Apple-designed image signal
processor delivers advanced pixel processing, wide color capture,
faster autofocus in low light and better HDR photos, while a new
quad LED True Tone Flash with Slow Sync results in more uniformly
lit backgrounds and foregrounds. All this adds up to outstanding
photos with vibrant, realistic colors and more detail.
The new camera also delivers the highest quality video capture
ever in a smartphone with better video stabilization, 4K video up
to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video
encoder provides real-time image and motion analysis for optimal
quality video. With iOS 11, both iPhone 8 and iPhone 8 Plus support
HEIF and HEVC for up to two times compression and storage for twice
the photos and videos.
iPhone 8 Plus features dual 12-megapixel cameras and introduces
Portrait mode with Portrait Lighting, bringing dramatic studio
lighting effects to iPhone, allowing customers to capture stunning
portraits with a shallow depth-of-field effect in five different
lighting styles.
Portrait Lighting is based on extensive research into the art
and science of portraiture and core photographic lighting
principles. It uses the dual cameras and the Apple-designed image
signal processor to recognize the scene, create a depth map and
separate the subject from the background. Machine learning is then
used to create facial landmarks and add lighting over contours of
the face, all happening in real time, giving customers even more
power to express themselves through photography. 2
Designed for a Wireless Future
The glass back design enables a world-class wireless charging
solution. Wireless charging works with the established Qi
ecosystem, including two new wireless charging mats from Belkin
and mophie,
available from Apple.com and Apple Stores.
Apple gave a sneak peek of AirPower™, an Apple-designed wireless
charging accessory coming in 2018, which offers a generous active
charging area that will allow iPhone 8, iPhone 8 Plus or iPhone X
customers to simultaneously charge up to three devices, including
Apple Watch Series 3 and a new optional wireless charging case for
AirPods®.
Featuring iOS 11, the World’s Most Advanced Mobile Operating
System
iPhone 8 and iPhone 8 Plus come with iOS 11, featuring
incredible advancements to Portrait mode, while new effects make
Live Photos™ more fun and expressive.
iOS 11 also brings augmented reality to hundreds of millions of
iOS devices with a new platform for developers to build apps that
let users place virtual content on top of real-world scenes. Siri®
debuts new male and female voices and can translate US English
phrases into Chinese, French, German, Italian or Spanish.
Pricing & Availability
• iPhone 8 and iPhone 8 Plus will be available in space gray,
silver and an all-new gold finish in increased 64GB and 256GB
capacity models starting at $699 (US) from Apple.com
and Apple Stores and is also available through Apple
Authorized Resellers and select carriers (prices may vary).
• Through Apple’s iPhone Upgrade Program, customers in the US
can get iPhone 8 and iPhone 8 Plus, with the protection of
AppleCare+, choose their carrier (no multiyear service
contract required) and have the opportunity to upgrade to a
new iPhone every year. The iPhone Upgrade Program is available for
iPhone 8 and iPhone 8 Plus at Apple.com and Apple Stores in
the US with monthly payments starting at $34.50 for iPhone 8
and $39.50 for iPhone 8 Plus. 3
• Customers will be able to order iPhone 8 and iPhone 8
Plus beginning Friday, September 15, with
availability beginning Friday, September 22, in Australia,
Austria, Belgium, Canada, China, Denmark, Finland, France, Germany,
Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands,
New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain,
Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin
Islands.
• iPhone 8 and iPhone 8 Plus will be available in Andorra,
Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia,
Greece, Greenland, Guernsey, Hungary, Iceland, India, Isle of Man,
Israel, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Malta,
Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and
Slovenia beginning Friday, September 29.
• Apple-designed accessories including leather and silicone
cases in a range of colors will be available starting at $35 (US).
Lightning Docks in color-matching metallic finishes will also be
available for $49 (US).
• Every customer who buys iPhone 8 or iPhone 8 Plus from Apple
will be offered free Personal Setup in-store or online to help them
customize their iPhone by setting up email, showing them new apps
from the App Store® and more. 4
• Anyone who wants to start with the basics or go further with
iPhone 8, iPhone 8 Plus or iOS 11 can sign up for free Today at
Apple sessions at apple.com/today.
1 iPhone 8 and iPhone 8 Plus are splash, water and dust
resistant, and were tested under controlled laboratory conditions
with a rating of IP67 under IEC standard 60529. Splash, water and
dust resistance are not permanent conditions, and resistance might
decrease as a result of normal wear. Do not attempt to charge a wet
iPhone; refer to the user guide for cleaning and drying
instructions. Liquid damage not covered under warranty.
2 Portrait Lighting launches in beta.
3 Based on a 24-month installment loan; full terms and
conditions apply.
4 In most countries.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information, visit Apple
Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline
at (408) 974-2042.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo,
Retina HD, True Tone, AirPower, AirPods, Live Photos, Siri and App
Store are trademarks of Apple. Other company and product names may
be trademarks of their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170912006641/en/
AppleAlex Kirschner, 408-974-2479alexkirschner@apple.comMichele
Wyman, 669-276-1208michele_wyman@apple.com
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