Buffalo Wild Wings Now in Times Square - Analyst Blog
May 20 2014 - 1:00PM
Zacks
Buffalo Wild Wings Inc. (BWLD) is set to open
its restaurant at the Times Square, Manhattan, one of the world's
busiest pedestrian intersections. On its grand opening, the company
will give away complimentary gifts to its fans in collaboration
with its beverage partner PepsiCo, Inc. (PEP).
(Read More: PepsiCo, BWLD to Join Forces)
This new Times Square Buffalo Wild Wings restaurant is spread over
an area of 15,000 square feet and can accommodate up to 550 guests.
This standalone building features multi-level dining spaces, which
include a private party room, a mezzanine level bar and a
courtyard. One other rooftop courtyard will be opened soon in the
restaurant. With this restaurant opening, Manhattan residents would
not have to go anywhere else to enjoy Buffalo Wild Wings’ classic
New York chicken wings dipped in one of its 21 signature sauces and
seasonings as well as beer wines and liquor.
According to media reports, Buffalo Wild Wings leads in offering
sports programming. Like other Buffalo Wild Wings’ restaurant, the
new unit is also expected to find favor with sports enthusiasts.
Also, the new Stadia restaurant design gives a feel of the
stadium.
Location wise, Times Square is a major commercial intersection. As
per media reports, Times Square is the world's most visited tourist
attraction. This justifies the company’s decision to open its
restaurant in the area.
This Zacks Rank #1 (Strong Buy) company remains better positioned
than many of its peers on the back of menu innovation, marketing
promotions, better food presentation and operational efficiency. We
are encouraged by the company’s strong market standing, new menu
launches and increased media exposure. Moreover, its association
with the NCAA increases its visibility as a brand. Its foray into
smaller prototype restaurants, like PizzaRev, is also a positive
for the stock.
Other players in the restaurant industry, which look attractive at
current levels, include Burger King Worldwide,
Inc. (BKW) and Carrols Restaurant Group,
Inc. (TAST). Both these stocks carry a Zacks Rank #2
(Buy).
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