Carl’s Jr. Innovates on Best-selling Beyond Burger™ With the Launch of the New Beyond BBQ Cheeseburger
October 08 2019 - 8:00AM
Business Wire
The restaurant expands partnership with Beyond
Meat® to introduce a new plant-based menu offering inspired by its
iconic Western Bacon Cheeseburger
Carl’s Jr.®, known for craveable menu
items, is excited to expand its partnership with Beyond
Meat® to launch an innovative new menu item – the Beyond BBQ
Cheeseburger – available at participating restaurants beginning
October 9, 2019. Drawing on the success of its Beyond Famous Star,
the restaurant developed a new burger build meant to complement the
Beyond Burger™ patty, while drawing on the flavors of its famed
Western Bacon Cheeseburger.
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New Carl's Jr. Beyond BBQ Cheeseburger
(Photo: Business Wire)
The new Beyond BBQ Cheeseburger will feature some of the
restaurant’s most popular ingredients including a Beyond Burger
patty topped with Carl's Jr. original BBQ sauce, American cheese,
crispy onion rings, all on a sesame seed bun, for an indulgent
flexitarian option that turns BBQ on its head with a plant-based
spin.
“After seeing the overwhelming demand for our Beyond Famous
Star, in true Carl’s Jr. fashion we knew it was time to give
customers even more plant-based innovations to delight their taste
buds. With one Western Bacon Cheeseburger sold every second, we saw
this as the perfect flavor inspiration – and so the new Carl’s Jr.
Beyond BBQ Cheeseburger was born,” shared Patty Trevino, SVP of
Carl’s Jr. Brand Marketing. “We’re always looking for the next
great way to innovate and deliver the most craveable burgers, and
we’re thrilled to continue our partnership with industry leader
Beyond Meat to bring new and exciting flavors to our
customers.”
Carl's Jr. was one of the first major U.S. quick service
restaurants to introduce a plant-based option to its menu in
December 2018, and since then more than 4.5 million Beyond Famous
Star burgers have been sold, making it the most successful burger
launch for the brand in the past two years.
“It’s been great to see the strong positive consumer response
Carl’s Jr. has received since launching the Beyond Burger on-menu
as more and more consumers look for delicious plant-based meat
options. The on-menu expansion of Beyond Meat reflects Carl’s Jr.’s
continued enthusiasm around the brand partnership and commitment to
delivering innovative options for their customers,” said Chuck
Muth, Chief Growth Officer at Beyond Meat.
The new Beyond BBQ Cheeseburger will be available at Carl’s Jr.
restaurants beginning October 9, 2019 starting at $6.29. Pricing
and participation may vary by location.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company
based in Franklin, Tennessee, runs and operates Carl’s Jr. and
Hardee’s, two beloved regional brands, known for one-of-a-kind
premium and innovative menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken
Tenders™. With both a US and international footprint, Carl’s Jr.
Restaurants LLC and Hardee’s Restaurants LLC have over 3,900
franchised or company-operated restaurants in 44 states and 42
foreign countries and U.S. territories. For more information about
CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com
and www.hardees.com.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing
food companies in the United States, offering a portfolio of
revolutionary plant-based meats. Founded in 2009, Beyond Meat has a
mission of building meat directly from plants, an innovation that
enables consumers to experience the taste, texture and other
sensory attributes of popular animal-based meat products while
enjoying the nutritional and environmental benefits of eating its
plant-based meat products. Beyond Meat’s brand commitment, “Eat
What You Love,” represents a strong belief that by eating its
portfolio of plant-based meats, consumers can enjoy more, not less,
of their favorite meals, and by doing so, help address concerns
related to human health, climate change, resource conservation and
animal welfare. Beyond Meat’s portfolio of fresh and frozen
plant-based proteins are currently sold at approximately 53,000
retail and foodservice outlets worldwide. Visit www.beyondmeat.com
and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook,
Instagram and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191008005267/en/
CKE Communications Candice Jacobson, 615-538-9317
CJacobson@CKR.com
LaForce Alexis Tedesco, 646-374-0881 atedesco@laforce.nyc
Beyond Meat Allison Aronoff, 858-735-7344
press@beyondmeat.com
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