Adams™ Wins W3 Silver Award in International Website Competition
October 24 2013 - 3:15PM
Business Wire
At the 8th annual W3 awards ceremony in September, Adams, a
pet-friendly flea and tick control brand of parent Central Garden
& Pet Company, received the W3 Silver Award in the Consumer
Goods Website category. The W3 Awards honor creative excellence on
the web and recognizes the creative and marketing professionals
behind award winning sites, videos and marketing programs. Founded
in 2006, the W3 is sanctioned and judged by the International
Academy of the Visual Arts, an invitation-only body consisting of
top-tier professionals from a “Who’s Who” of acclaimed media,
interactive, advertising and media firms. This year over 4,000
entries were submitted from around the world.
The silver award for Adams was based on the website’s
creativity, usability, functionality, visual design and ease of
use. Central’s collaboration with Active Ingredients, a digital
marketing agency, enabled Adams to create the award-winning website
helping pet owners gain awareness in an engaging, easy to navigate
site.
The new Adams website serves as a foundation for Smarter Pet
Care; a place where pet parents can go to find great information on
how to take better care of their pets. The site provides expert
tips, articles, and detailed product information so pet owners can
determine the products they need and find them online or at a
nearby retailer.
“Just like you don’t always have to go to the doctor to take
care of your kids, you don’t always have to leave your house to
take care of your pet,” said Steve LeVeau, Director of Marketing -
Animal Health for Central Garden & Pet. “That’s where the new
Adams website can help. It empowers pet owners with the information
they need to help take care of their pets at home.”
The Adams brand provides a portfolio of products that help meet
many of the at-home pet care needs, including flea and tick
protection and other health and wellness solutions. Adams products
are available at retailers nationwide. Consumers can use the
convenient online store locator at www.adamspetcare.com to find the
store carrying Adams™ products closest to their home.
About Adams™
Adams™ products take a smarter approach to pet care and makes
protecting your family, pet, home, and yard easier and more
effective. The Adams™ line of products, which has been sold by
veterinarians for more than 30 years, includes topical products,
shampoos, collars and sprays for your home, yard, dogs, puppies,
cats and kittens and is available almost everywhere pet products
are sold. For a complete product list and more information, visit
www.adamspetcare.com/.
About Central Garden & Pet Company
Central Garden & Pet Company is a leading innovator,
marketer and producer of quality branded products for the lawn
& garden and pet supplies markets. Committed to new product
innovation, our products are sold to specialty independent and mass
retailers. Participating categories in Lawn & Garden include:
Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®;
wild bird feed and the brand PENNINGTON®; weed and insect control
and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and
decorative outdoor patio products and the brands NORCAL®, NEW
ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host
of other regional and application-specific garden brands and
supplies. Participating categories in Pet include: Animal health
and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the
brands OCEANIC®, AQUEON® and ZILLA®; bird & small animal and
the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat
and the brands T.F.H.®, NYLABONE®, FOUR PAWS®, PINNACLE® and
AVODERM®; and equine and the brands FARNAM®, VITA FLEX® and HORSE
HEALTHTM. We also provide a host of other application-specific pet
brands and supplies. Central Garden & Pet Company is based in
Walnut Creek, California, and has approximately 3,500 employees,
primarily in North America. For additional information on Central
Garden & Pet Company, including access to the Company's SEC
filings, please visit the Company’s website at www.central.com.
Amdro, Aqueon, Avo-Derm, Ironite, Matthews Four Seasons, New
England Pottery, Norcal, Oceanic, Pinnacle, and Zilla are
trademarks of Central Garden & Pet Company. Zodiac is a
registered trademark of Wellmark International. Over-N-Out is a
registered trademark of Tech Pac, L.L.C. Kaytee is a registered
trademark of Kaytee Products, Incorporated. Super Pet and Critter
Trail are registered trademarks of Pets International, Ltd. T.F.H.
and Nylabone are registered trademarks of T.F.H. Publications, Inc.
Four Paws is a registered trademark of Four Paws Products, Ltd.
Pennington, Smart Seed, and The Rebels are registered trademarks of
Pennington Seed, Inc. Farnam, Horse Health, Red Cell, and Vita Flex
are trademarks of Farnam Companies, Inc. Sevin is a registered
trademark of Tessenderlo Kerley, Inc. All other trademarks are
property of their respective owners.
Central Garden & Pet CompanyMark Newberg,
847-330-5367Director of Corporate Affairs and Communications
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