Cree Delivers New Brighter LED Bulbs to Market
September 19 2017 - 8:00AM
Business Wire
Cree (Nasdaq: CREE) announces the expansion of its award-winning
bulb family with the launch of new high lumen directional LED bulbs
designed specifically for rooms with high ceilings and for
consumers who want more light. The portfolio delivers the brightest
flood lights available on the market today with new BR30 100W
replacements, as well as R20 75W lamps. The new bulbs uphold Cree’s
commitment to offer consumers high quality, no compromise LED bulbs
that provide better light experiences for all applications, homes
and lifestyles.
As more new homes are built with higher ceilings throughout the
United States, people need more light to illuminate the surfaces of
their homes. Cree’s new high lumen LED bulbs emit more than twice
as much light as typical LED floods, providing consumers the right
amount of light for everyday activities, such as cooking, reading
and working. The BR30 100W and R20 75W Cree® LED Bulbs feature
beautiful, high color rendering index (CRI) light that enhances
home décor and makes colors appear true and natural. Each Cree LED
bulb is fully dimmable without buzzing or humming, so consumers can
adjust light levels to meet their needs and preferences for maximum
comfort.
“Until now, consumers have not been able to buy directional LED
lights in a wide variety of wattage equivalencies. This expansion
upholds Cree’s commitment to delivering on the promise and
potential of energy-efficient LED lighting solutions,” said Al
Safarikas, Cree vice president of marketing, lamps. “Cree’s new
flood lights fill the void created by the disappearance of high
wattage incandescent bulbs. Consumers no longer have to compromise
on the brightness they need for the efficiency they want.”
Additionally, the BR30 100W Soft White, BR30 100W Daylight and
R20 75W Soft White replacement LED bulbs offer the following
features and benefits:
- Designed for high ceilings and for
those who want more light
- Smooth and silent, fully dimmable
- 90 CRI
- Projected lifetimes exceeding ENERGY
STAR® requirements, lasting 25,000 hours or more than 22
years*
- Backed by a 10 year 100% satisfaction
guarantee
- ENERGY STAR® Certified
These new LED flood lights are exclusively available now, online
and in-store at The Home Depot. The bulbs are also available
commercially and sold through Cree lighting sales channels
throughout the U.S. Please visit http://creebulb.com/BRSeries for
more information.
* 22-year lifetime for ENERGY STAR® qualified LED lighting based
on 3 hours use per day.
About Cree, Inc.:
Cree is a market-leading innovator of lighting-class LEDs,
lighting products and Wolfspeed™ power and radio frequency (RF)
semiconductors. Cree’s product families include LED lighting
systems and bulbs, blue and green LED chips, high-brightness LEDs,
lighting-class power LEDs, power-switching devices and RF devices.
Cree’s products are driving improvements in applications such as
general illumination, electronic signs and signals, satellite
communications, power supplies and inverters.
Please refer to www.cree.com for additional product and
Company information.
This press release contains forward-looking statements involving
risks and uncertainties, both known and unknown, that may cause
actual results to differ materially from those indicated. Actual
results may differ materially due to a number of factors, including
the risk that actual savings and lifetimes will vary from
expectations; the risk we may be unable to manufacture these new
products with sufficiently low cost to offer them at competitive
prices or with acceptable margins; the risk we may encounter delays
or other difficulties in ramping up production of our new products;
customer acceptance of our new products; the rapid development of
new technology and competing products that may impair demand or
render Cree’s products obsolete; and other factors discussed in
Cree’s filings with the Securities and Exchange Commission,
including its report on Form 10-K for the year ended June 25, 2017,
and subsequent filings.
Cree® is a registered trademark of Cree, Inc. The Home Depot® is
a registered trademark of Homer TLC, Inc. ENERGY STAR® is a
registered trademark of the U.S. Environmental Protection
Agency.
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version on businesswire.com: http://www.businesswire.com/news/home/20170919005440/en/
Cree, Inc.Claire SimmonsCorporate
Communicationsmedia@cree.com
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