Australia's Ventracor Appoints US-based Medical Device Veteran as COO to Lead Strategic Marketing, Sales and Distribution in USA
February 18 2005 - 5:30AM
PR Newswire (US)
Australia's Ventracor Appoints US-based Medical Device Veteran as
COO to Lead Strategic Marketing, Sales and Distribution in USA and
Europe SYDNEY, Feb. 18 /PRNewswire-FirstCall/ -- International
medical technology company, Ventracor Limited (OTC:VTCRY)(ASX:VCR),
today announced the immediate appointment of Mr. Peter Crosby as
Chief Operating Officer to lead the company's strategic marketing,
sales and distribution in Europe and the USA. Mr. Crosby will
initially focus on marketing and sales of the VentrAssist(TM) left
ventricular assist system (LVAS), as well as clinical trials and
regulatory approvals. He brings to Ventracor more than 20 years
experience in the global commercialisation of cardiac medical
devices and specialist skills in product development, marketing,
strategic planning and business development. "We are pleased
Ventracor has attracted such a widely experienced and well
respected medical device executive to join our team and lead our
international efforts to rapidly commercialise the VentrAssist(TM),
" Ventracor's Chief Executive Officer and Managing Director, Colin
Sutton, PhD, said. Mr. Crosby has been the CEO of four medical
device companies in three countries and was most recently President
and CEO of Ischemia Technologies, a Denver-based company that
developed a new and proprietary diagnostic test for cardiac
ischemia. Mr. Crosby is a member of the Board of Directors of
Cardiac Science Inc (NASDAQ:DFIB), a developer and manufacturer of
automatic external defibrillators (AED). Mr. Crosby also serves as
Chairman of the Board of CardioComm Solutions, Inc, a Canadian
developer of software products and Internet solutions for ECG
management. He holds a Bachelor of Science in Electrical
Engineering and a Master of Engineering Science from the University
of Melbourne, Australia. Mr. Crosby will be based in the US. About
Ventracor Ventracor (OTC:VTCRY)(ASX:VCR) is an international
medical technology company that has developed a life-saving heart
pump, the VentrAssist(TM) left ventricular assist system (LVAS),
for patients in cardiac failure. The company is focused on
commercializing the VentrAssist(TM) and bringing it to global
markets in record time. Ventracor is confident of obtaining a
significant share of the massive LVAS market, which independent
analysts expect to be valued at between $US7.5 billion and $US12
billion per year. The VentrAssist(TM) LVAS The VentrAssist(TM) LVAS
provides left heart support and is designed as a permanent
alternative to a heart transplant. The titanium alloy pump is
implanted below the diaphragm and is connected to the circulatory
system using standard fabric tubes known as vascular grafts. The
device itself is 2.5 inches (60 mm) in diameter and weighs just
10oz (298 grams). DATASOURCE: Ventracor Limited CONTACT: Ventracor
Limited, +61-2-94063100, Web site: http://www.ventracor.com/
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