DISAD Discovery Communications, (MM)

Portable widgets and 'related topics' provide valuable and trusted content to enhance engagement and readership DENVER, April 21 /PRNewswire/ -- Discovery Channel and HowStuffWorks.com today introduced syndicated content offerings for online news publishers' Web sites. Discovery Channel has launched a portable widget to fill a growing need on the Web for credible science and technology news. HowStuffWorks.com has debuted a "Related Topics" feature, which links to contextual content behind the daily news headlines. Both products are powered by NewsGator's Syndication Service. Discovery Channel's Science and Technology News Widget From cutting-edge medicine and renewable energy to nanotechnology and flying cars, Discovery Channel's portable widget features science and technology news from its award-winning Discovery News service. Since 1998, Discovery News has produced breaking news and in-depth coverage and analysis of technology and space-related news, as well as developments in earth sciences like meteorology, geology and ecology. With credible and compelling science and technology content updated daily, the new portable widget provides publishers such as online news organizations with a turnkey solution to bolster science and technology coverage and engage online audiences. "With our high-quality engaging content, Discovery Channel has always been a trusted source for people online who want to explore the rapidly advancing world of science and technology," said Iain Langridge, vice president, operations, digital media, Discovery Communications. "Using NewsGator's service, we provide publishers a way to deepen their consumer experience with original science and technology news from a credible brand in an easy-to-distribute-and-digest package." HowStuffWorks.com's Related Topics Links HowStuffWorks.com, the Web site famous for demystifying the world, is on a similar mission to better inform visitors while supporting publishers. HowStuffWorks.com's new "Related Topics" offering allows visitors of a participating newspaper's or content partner's site to follow related topic links next to a story they are reading and discover articles that illuminate the original story. "People want to know more about the world around them. The news tells readers what happened, HowStuffWorks.com explains why and how," said Jason Hoch, vice president, product development, HowStuffWorks.com. "From the ways in which a tornado forms to the science behind multiple births, the new 'Related Topics' modules offer readers more in-depth information on the latest headlines allowing them to learn more and further satisfy their curiosity." "Succeeding on the Web means putting your content where your consumers want it, when they want it, and NewsGator's Syndication Service does that by making it easy to share content with other sites in ways that benefit both the publisher and the audience alike," said Walker Fenton, general manager of NewsGator's media and data services division. "Our offerings bring tremendous value to publishers by giving them greater access to high-quality content from trustworthy and recognizable brands like Discovery Channel and HowStuffWorks.com." The new Discovery Channel and HowStuffWorks.com offerings seamlessly integrate into a publisher's Web site - augmenting the publisher's existing content with relevant partner information that increases page views and ad revenue, improving search engine optimization and increasing lift. The offerings are available to qualified media companies, and there are no maintenance or resource requirements. For information, visit http://dsc.discovery.com/widgets/newsgator/signup-page.html and http://www.newsgatorwidgets.com/hsw/. About Discovery Channel Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit http://www.discovery.com/. About HowStuffWorks.com HowStuffWorks.com (http://www.howstuffworks.com/) is an online source of credible, unbiased and easy-to-understand explanations of how the world actually works. The site has won hundreds of awards since its inception, including multiple Webby Awards, Time Magazine's "25 Web Sites We Can't Live Without" and PC Magazine's "Top 100 Web Sites." In December 2007, HowStuffWorks.com was acquired by Discovery Communications (NASDAQ:DISADNASDAQ: DISBDNASDAQ:DISCK) and became part of Discovery's digital media strategy. Headquartered in Atlanta, Ga., HowStuffWorks.com was a subsidiary of The Convex Group, a media and technology company, from 2003 to 2007. About NewsGator Technologies, Inc. NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company's enterprise social networking and widget services are in use by hundreds of the world's most recognized brands, including Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator's Widget Services and iPhone applications enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the Web, desktop, mobile devices and e-mail clients. For more information, visit http://www.newsgator.com/. DATASOURCE: NewsGator Technologies, Inc. CONTACT: Laura Farrelly of NewsGator, +1-303-552-2046, lauraf(at)newsgator(dot)com, or Ed Marshall of Beaupre, +1-603-559-5816, emarshall(at)beaupre(dot)com, or Juliet Farrell of Discovery Communications, +1-240-662-1707, julietfarrell(at)discovery(dot)com Web Site: http://www.newsgator.com/

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