ShopNBC Cyber Monday Sales Rose 36% and Black Friday Sales Rose 12%
December 01 2010 - 8:03AM
Marketwired
Holiday sales of ShopNBC (NASDAQ: VVTV), the premium lifestyle
brand in multi-media retailing via TV, online and mobile platforms,
are off to a strong start with total company sales rising 36% on
"Cyber Monday" vs. last year, led by a 59% increase in online
sales. As a percentage of total sales on Cyber Monday, e-commerce
sales penetration rose to a record 56%, as compared to 48% a year
ago.
ShopNBC places substantial emphasis on cross-promoting the
flexibility, ease of use and customer benefits of its online sales
channels, such as improved customer engagement, order tracking,
ValuePay, and management of returns. The on-air strategy has
enabled ShopNBC to achieve higher average e-commerce sales
penetration than its multi-media retailing peers. For ShopNBC,
higher e-commerce sales penetration has led to improved customer
satisfaction, lower returns, and reduced costs.
ShopNBC's total "Black Friday" sales rose 12% vs. the prior
year, driven by a 54% increase in online sales. As a percentage of
total sales on Black Friday, e-commerce sales penetration rose to
51%, as compared to 37% a year ago and 40.5% during Q3 2010.
Keith Stewart, ShopNBC CEO, said, "The multi-channel shopper was
quite active at ShopNBC over the Holiday Shopping Weekend, from
Black Friday through Cyber Monday. We achieved sales gains and
increasing e-commerce sales penetration by keeping the customer's
interest and attention over a sustained period of time on our
multiple platforms of TV, online, mobile and social media.
"Video game consoles, big screen TVs, GPS devices, along with
jewelry and watches, were some of the principal categories of
interest to our customers. The ease and convenience of shopping
remotely, combined with our unique and ever-expanding product
assortment, helped to drive much of the sales gains.
"Additionally, ShopNBC's focus on highlighting the benefit of
online shopping continued to resonate with the consumer. Going
forward, we remain highly focused on keeping the customer's
appetite satisfied with new products, exciting programming, and
strong service to continue building loyalty and community during
the Holidays and beyond."
About ShopNBC ShopNBC is a multi-media
retailer operating with a premium lifestyle brand. Over 1 million
customers benefit from ShopNBC as an authority and destination in
the categories of home, electronics, beauty, health, fitness,
fashion, jewelry and watches. As part of the company's "ShopNBC
Anywhere" initiative, customers can interact and shop via cable and
satellite TV in 76 million homes (DISH Network channels 134 and
228; DIRECTV channel 316); mobile devices including iPhone,
BlackBerry and Droid; online at www.ShopNBC.com; live streaming at
www.ShopNBC.TV; and social networking sites Facebook, Twitter and
YouTube. ShopNBC is owned and operated by ValueVision Media
(NASDAQ: VVTV). For more information, please visit
www.ShopNBC.com/IR.
Forward-Looking Information This release
contains certain "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. These
statements are based on management's current expectations and
accordingly are subject to uncertainty and changes in
circumstances. Actual results may vary materially from the
expectations contained herein due to various important factors,
including (but not limited to): consumer spending and debt levels;
interest rates; competitive pressures on sales, pricing and gross
profit margins; the level of cable and satellite distribution for
the company's programming and the fees associated therewith; the
success of the company's e-commerce and new sales initiatives; the
success of its strategic alliances and relationships; the ability
of the company to manage its operating expenses successfully; the
ability of the Company to establish and maintain acceptable
commercial terms with third party vendors and other third parties
with whom the Company has contractual relationships; changes in
governmental or regulatory requirements; litigation or governmental
proceedings affecting the company's operations; and the ability of
the company to obtain and retain key executives and employees. More
detailed information about those factors is set forth in the
company's filings with the Securities and Exchange Commission,
including the company's annual report on Form 10-K, quarterly
reports on Form 10-Q, and current reports on Form 8-K. The company
is under no obligation (and expressly disclaims any such
obligation) to update or alter its forward-looking statements
whether as a result of new information, future events or
otherwise.
Contact Information: Media/Investor Relations
Anthony Giombetti agiombetti@shopnbc.com 612-308-1190 Investor
Relations Norberto Aja & David Collins vvtv@jcir.com
212-835-8500
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