Evine to Launch New Brand Partner, Ready to Wear Beauty July 10 and 11
July 09 2018 - 7:03AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
interactive digital commerce company (evine.com), today announced
the brand premiere of Ready to Wear Beauty. With years of
experience in the makeup and TV shopping industry, founder and
designer of the brand, Joanne Benjamin believes that all the
products within the line should express the wearer and be
tailor-made to everyone that uses it. Crafted in Italy, every item
is created using unique proprietary manufacturing processes and
technologies allowing for buildable formulas, so users can create a
tailored look allowing them to be more creative with their own
unique style.
“We are incredibly excited to bring Ready to Wear to our
customers and know that they will find great joy in using this
established brand for all their go-to makeup needs,” said Michael
Henry, Chief Merchandising Officer at Evine. “Joanne’s heart and
soul behind Ready to Wear is so clearly evident, and with such a
wide assortment of options within the line, viewers can expect to
experience industry-leading products including primers, couture
foundations, blush, lash-extending mascara and so much more.”
“I am a firm believer that makeup is the final accessory to
every outfit – whatever phase of life the wearer is in, Ready to
Wear can be tailor-made to complement any look from day to night,”
said Joanne Benjamin, Founder and Creator of Ready to Wear. “I was
inspired to create this brand because I never felt like there was
anything out there that allowed for enough creativity and
individuality. This line is completely customizable yet includes
today’s hottest trends and is made with high-performance formulas
and ingredients. Joining the Evine team has been such a special
experience and I can’t wait for viewers to try Ready to Wear for
themselves – they won’t be disappointed!”
The Ready to Wear product lineup will include unique offers, two
of which will be an exclusive world-launch to Evine – the Brow
Artist Duo, a set of two micro-fine brow pencils created due to the
lack of such a product in the makeup industry and the Divineluxe
Lipstick Trio, three luscious lipsticks that come in a choice of
pink or neutral shade. Other products within the line include a
handcrafted three-piece couture powder containing self-adjusting
and color-correcting pigments that help even skin tones and the
Every Last Lash Mascara Duo, featuring a unique applicator that
allows the product to build long, on-trend lashes.
As Evine continues to break the traditional home shopping rules
and give customers a one-of-a-kind shopping experience, it will
also collaborate with Ready to Wear to develop compelling segments
both on-air and via its social media channels. Throughout these
short features, shoppers will be entertained by watching the
product being put to the test to see just how easy the products are
to create the perfect look.
Viewers are invited to watch the premiere of Ready to Wear July
10 at 11pm ET and July 11 at 3am, 6am, 9am, 1pm, 5pm and 10pm ET
via cable and satellite, mobile apps and live streaming online
at www.evine.com. Evine airs on DIRECTV channels 73 and
316, DISH Network channel 134, Apple TV, Roku, Amazon
Fire TV, select Samsung Smart TVs, YouTube and on the nation's top
cable providers. Find Evine in your area: bit.ly/1CNa450.
For more information on Ready to Wear, visit
www.evine.com/ReadytoWear. For more information on Evine,
visit www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform interactive digital commerce
company that offers a mix of proprietary, exclusive and name brands
directly to consumers in an engaging and informative shopping
experience via television, online and mobile. Evine reaches more
than 87 million television homes with entertaining content in a
comprehensive digital shopping experience 24 hour a day.
About Ready to Wear Beauty Ready to Wear was
crafted in Italy – the home of fearless and truly original style.
The brand was designed to inspire shoppers to cultivate their
individualism and allow them to build, blend, bronze and blush to
their desired look – not someone else’s. With a range of seasonal
colors, luxurious formulas and effortless application, Ready to
Wear is completely customizable ensuring that the wearer is always
looking fresh and on-trend.
Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995This release contains
statements, estimates, projections, guidance or outlooks that
constitute “forward-looking” statements as defined under U.S.
federal securities laws. Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and
similar expressions identify forward-looking statements, which
generally are not historical in nature. These statements may
contain information about our prospects, including anticipated show
or product line launches, and involve risks and uncertainties. We
caution that actual results could differ materially from those that
management expects, depending on the outcome of certain
factors.
Contact:
Media:Liz JosephEvinepress@evine.com(952) 943-6192
Investors:Michael PorterEvinemporter@evine.com(952) 943-6517
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