Run For Your Wildlife! Glu Launches “Madagascar: Escape 2 Africa” on Mobile Phones Worldwide
October 29 2008 - 7:30AM
Business Wire
Glu Mobile Inc. (NASDAQ:GLUU), a leading global publisher of mobile
games, today announced the global launch of �Madagascar: Escape 2
Africa,� a mobile game based on the DreamWorks Animation SKG, Inc.
(NYSE:DWA) animated film, which opens in U.S. theaters on November
7, 2008. The film is the sequel to the studio�s 2005 hit
�Madagascar,� and is the first title Glu has developed and
published with DreamWorks Animation. �The Glu team has worked hard
to bring �Madagascar: Escape 2 Africa� to life in a mobile game
that retains elements of the movie, but has a unique storyline and
game mission unto itself,� said Jill Braff, senior vice president
of global publishing, Glu. �We�ve had a great experience in working
with the team at DreamWorks Animation to extend this hugely popular
property to the mobile platform.� In the game, Alex the lion, Marty
the zebra, Melman the giraffe and Gloria the hippo all return to
action in their latest outing. The zoo-raised crew is not quite at
one with nature as they find themselves in the wildest place of all
� Africa. Gamers roar into action playing as both Alex the lion and
Marty the zebra charting a course for a side-scrolling African
adventure. �The team at Glu has done an excellent job of delivering
the unique humor and adventure of �Madagascar: Escape 2 Africa� and
its characters to the mobile phone,� said Chris Hewish, Head of
Interactive for DreamWorks Animation. �The mobile game offers
something special for both devoted and casual Madagascar fans
around the world.� Features Include: Play as both Alex the lion and
Marty the zebra Up to eight action platform levels filled with
puzzles and surprises Mini-tasks and games including Alex�s famous
dance The original �Madagascar� film was the no. 1 animated movie
of 2005, bringing in over $530 million at the box office worldwide.
�Madagascar: Escape 2 Africa� brings the entire cast back,
including Ben Stiller, Chris Rock, David Schwimmer, Jada Pinkett
Smith, Sasha Baron Cohen, Cedric The Entertainer and Andy Richter.
The film will be distributed by Paramount Pictures and will
premiere in the U.S. on November 7, 2008. The �Madagascar: Escape 2
Africa� mobile game and content is now available on all major
carriers worldwide. For more information, visit
www.madagascarmobile.com. About Glu Mobile Glu (NASDAQ:GLUU) is a
leading global publisher of mobile games. Its portfolio of
top-rated games includes original titles Super K.O. Boxing!,
Stranded and Brain Genius, and titles based on major brands from
partners including Atari, Activision, Konami, Harrah's, Hasbro,
Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony.
Founded in 2001, Glu is based in San Mateo, Calif. and has offices
in London, France, Germany, Spain, Italy, Sweden, Poland, Russia,
China, Brazil, Chile, Canada and Mexico. Consumers can find
high-quality, fresh entertainment created exclusively for their
mobile phones wherever they see the 'g' character logo or at
www.glu.com. GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN
GENIUS and the 'g' character logo are trademarks of Glu Mobile Inc.
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