Glu and Movaya Partner to Drive Direct-to-Consumer Mobile Game Sales
January 27 2009 - 6:09AM
Marketwired
Glu Mobile Inc. (NASDAQ: GLUU), a leading global publisher of
mobile games, and Movaya (www.movaya.com), a leading mobile
commerce service provider, today announced that they have entered
into an agreement to integrate Movaya's PlugNPlay and TryNBuy
solutions into Glu's website properties for direct-to-consumer
sales.
"It has been a great experience working with Movaya to offer
Glu's award-winning games directly to our customers," said Jill
Braff, senior vice president of global publishing, Glu. "Through
our alliance with Movaya, we have developed a cost-effective
solution capable of delivering games directly to mobile devices
through the glu.com website."
"Movaya's technologies will enhance how Glu is able to sell its
games," said Phil Yerkes, CEO of Movaya. "Rather than relying
solely on wireless carriers and other third-party distributors, Glu
now has the power to market its products directly to customers. The
move allows customers to sample games and stay informed on updates
and new offers, and more importantly, creates a new distribution
channel to generate additional revenue for Glu."
Immediately, Madagascar: Escape 2 Africa(TM), The Dark
Knight(TM) and Family Feud� are available for purchase from Glu.com
using the Movaya platform, with additional titles being added over
the coming weeks and months.
About Glu
Glu (NASDAQ: GLUU) is a leading global publisher of mobile
games. Its portfolio of top-rated games includes original titles
Super K.O. Boxing!(TM), Stranded(TM) and Brain Genius(TM), and
titles based on major brands from partners including Atari,
Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft,
PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is
based in San Mateo, Calif. and has offices in London, France,
Germany, Spain, Italy, Sweden, Poland, Russia, China, Brazil,
Chile, Canada and Mexico. Consumers can find high-quality, fresh
entertainment created exclusively for their mobile phones wherever
they see the 'g' character logo or at www.glu.com. Glu Mobile, Glu,
Super K.O. Boxing, Stranded, Brain Genius and the 'g' character
logo are trademarks of Glu Mobile Inc.; Madagascar: Escape to
Africa is a trademark of DreamWorks Animation, LLC; The Dark Knight
is a trademark of DC Comics; and Family Feud is a trademark of
FremantleMedia Operations B.V.
Cautions Regarding Forward-Looking Statements
This news release contains forward-looking statements, including
statements related to additional titles being added to the Movaya
platform and anticipated revenue generation. These forward-looking
statements are subject to material risks and uncertainties that
could cause actual results to differ materially from those in the
forward-looking statements. Investors should consider important
risk factors, which include: the risk that we may be unable to
launch additional titles on the Movaya platform on the schedule
anticipated or at all; the risk that the Movaya platform will not
generate additional revenue for us at the levels anticipated; and
other risks detailed under the caption "Risk Factors" in Glu's most
recent report on Form 10-Q filed with the Securities and Exchange
Commission under Rule 424(b) (4) on November 14, 2008. Glu is under
no obligation, and expressly disclaims any obligation, to update or
alter its forward-looking statements whether as a result of new
information, future events, or otherwise.
About Movaya
Movaya (www.movaya.com) is a Seattle-based mobile commerce
service provider (mCSP) company, whose mobile content management
and distribution platform allows mobile content publishers and
merchants to effortlessly extend their businesses to the growing
off-deck mobile content marketplace. Movaya PlugNPlay and TryNBuy
are the company's flagship products, which bring together Mobile
Game and Application Publishers, Online Retailers and consumers in
one marketplace for Mobile goods. Movaya is powering the off-deck,
mobile industry.
Press Contacts: Movaya Phil Yerkes Email Contact (206)
527-2920
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