Video Game Industry Continues to Shift to One Focused on Mobile Gaming
September 04 2012 - 7:20AM
Marketwired
The rapidly growing popularity of smartphones and tablets has begun
to drastically change the video game industry. A recent survey has
shown that a growing number of consumers prefer playing games at
home on their mobile devices over the traditional console variety.
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Game Industry and provides equity research on Take-Two Interactive
Software, Inc. (NASDAQ: TTWO) and Glu Mobile Inc. (NASDAQ: GLUU).
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A survey conducted by PopCap Games shows that approximately 50
percent of UK and US mobile gamers prefer playing games at home on
their mobile devices. The number of mobile gamers in the U.K. and
the U.S. is projected to be 125 million.
"We already know that people play mobile games 'on the go,' but
now we are seeing mobile gamers largely favor their mobile devices
for home use," said Dennis Ryan, VP of Worldwide Publishing at
PopCap. "If you add the fact we are seeing a deluge of new gamers
coming in through mobile, we believe mobile gaming is invading the
last bastion of videogame consoles and personal computers: the
home."
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Traditional video game developers have struggled to sustain
revenue growth as the industry has shifted to one focused on social
games on the internet and mobile devices. Research firm NPD Group
has estimated that July sales of boxed games in the U.S. declined
20 percent to $548 million. That figure represents approximately 50
percent of total consumer spending on computer games.
"There will come a point, whether it is two or three years from
now, when we say 'We are doing more in digital media now than we
are in physical media,' and it's clearly... not far away," said
Electronic Arts COO Peter Moore.
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