BOULDER, Colo., Feb. 18, 2014 /PRNewswire/
-- Celestial
Seasonings®, a brand of The Hain
Celestial Group, Inc. (NASDAQ: HAIN), today announced the launch of
its new line of Organic, Fair Trade Certified™ Estate
Teas. Available exclusively at Whole Foods Market®
stores nationwide, the new varieties combine hand-selected tea
leaves from premier tea growers around the world to create
wholesome, delicious and socially responsible blends.
(Logo - http://photos.prnewswire.com/prnh/20120927/NY81917LOGO
)
"Celestial Seasonings has made products that are good for tea
drinkers and good for the world for more than 40 years, and
our partnership with Whole Foods Market has allowed us to take the
next step," said Jennifer Stolte,
senior director of marketing at Celestial Seasonings, Inc. "Our new
Estate Teas are ideal for consumers in the natural channel who
prefer Certified Organic and Fair Trade Certified products, and
they also continue our long history of treating our farming
partners with the respect they deserve."
To create their Estate Teas, the master blenders at Celestial
Seasonings have carefully selected authentic tea leaves from some
of the world's finest tea gardens, including:
- Rukeri Black Tea, Cyohoha Estate, Rwanda – a bright and lively black tea
from a successful plantation that's led the economic revival in
this central African republic
- Assam Black Tea, Sewpur Estate, India – a rich and malty black tea from an
estate that's produced some of the Assam region's finest tea leaves
for more than 100 years
- Authentic Green and White Teas, Guzhang Gaofen Organic Tea
Cooperative, Hunan Province,
China – traditionally grown
green teas and delicate white teas from a network of small family
farms across the Hunan
countryside
Each Celestial Seasonings Estate Tea is Certified USDA Organic
to ensure that that its ingredients were grown and processed in
accordance with strict, earth-friendly standards, and Certified
Fair Trade by Fair Trade USA to
support the rural farming communities from which the teas are
sourced. They are also Whole Trade®, which affirms that
the teas meet Whole Foods Markets' rigid requirements for ethical
ingredient sourcing.
"We have built our business by partnering with brands that share
our values and passion for top-notch natural and organic foods,"
said Dwight Richmond, global grocery
purchasing coordinator for Whole Foods Market. "Working with
Celestial Seasonings to bring our shoppers this new, exclusive,
responsibly-sourced choice was a natural fit."
Available exclusively at Whole Foods Market locations
nationwide, Celestial Seasonings Estate Teas allow tea drinkers to
"discover the estate difference" in five thoughtfully balanced
varieties: English Breakfast Black Tea, Earl Grey Black Tea, Pure Green Tea,
Jasmine Green Tea and Perfect Trio,
a unique blend of green, white and black teas for an exciting new
tea experience. These new blends demonstrate the brand's ongoing
commitment to creating wholesome, delicious tea varieties that also
help support a healthy planet for everyone.
***
Celestial Seasonings, Inc.
For more than 40 years,
Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial
Group, Inc., NASDAQ: HAIN) has created delicious, natural specialty
teas that are good for you and good for the world. The brand
currently offers more than 70 unique and healthful varieties of
herbal, green, black, wellness, Rooibos and chai teas, as well as
ready-to-drink beverages like organic Kombucha and natural shots.
Each blend is expertly crafted from the finest herbs,
teas, spices and botanicals, and is presented in packaging adorned
with the beautiful imagery and inspiring words that are part of the
brand's heritage. From calming and relaxing to refreshing and
rejuvenating to everyday health and wellness support, there's a
Celestial Seasonings® product for any mood, any moment,
any time of day. For more information, visit
celestialseasonings.com or facebook.com/CelestialSeasonings.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company in North
America and Europe. Hain
Celestial participates in many natural categories with well-known
brands that include Celestial Seasonings®, Earth's
Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Gluten Free Café™, Hain Pure Foods®,
Spectrum®, Spectrum Essentials®, Walnut Acres
Organic®, Imagine®, Almond Dream®,
Rice Dream®, Soy Dream®, WestSoy®,
The Greek Gods®, BluePrint®, Yves Veggie
Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden
Soup Co. ®, Johnson's Juice Co. ®, Farmhouse
Fare®, Hartley's®, Sun-Pat®,
Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, GG
UniqueFiber®, Tilda®, Akash
Basmati®, Abu Shmagh®, JASON®,
Avalon Organics®, Alba
Botanica® and Queen
Helene®. Hain Celestial has been providing
A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com.
©2014 Celestial Seasonings, Inc. All rights
reserved.
SOURCE Celestial Seasonings, Inc.