HEPS D Market Electronic Services and Trading

D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading e-commerce technology platform in Türkiye, and Vodafone Türkiye, a leading mobile telecommunications company, have announced a strategic collaboration aimed at enhancing customer experience in the e-commerce and telecommunication sectors.

The collaboration integrates the new “Hepsiburada for Vodafone Users” platform into the Vodafone Yanımda app, which has over 16 million users. Hepsiburada will manage the end-to-end e-commerce operations on this new platform, providing easy access to Hepsiburada’s 280 million SKUs across more than 30 product categories. Customers shopping on this platform will benefit from rewards, including free data, special discounts, and promotions.

The collaboration also provides additional benefits to new Vodafone Red members, including a complimentary one-year membership to Hepsiburada’s loyalty program, Hepsiburada Premium. Hepsiburada Premium offers a variety of benefits, including free delivery, scheduled shipping, 3% cashback, a 50% discount on furniture assembly services and a complimentary subscription to BluTV, a video-on-demand service by Warner Bros. Discovery.

At a joint event announcing the initiative, Vodafone Türkiye CEO Engin Aksoy stated, “Partnering with Hepsiburada allows us to redefine e-commerce with an innovative platform that provides excellent shopping experience and exclusive rewards. This partnership marks the beginning of a long-term collaboration in e-commerce.” Hepsiburada CEO Nilhan Onal Gökçetekin added, “Hepsiburada is proud to partner with Vodafone to offer a seamless shopping experience. This collaboration combines the strengths of two industry leaders to bring added value to millions of Vodafone Türkiye customers, further cementing our position as the most recommended e-commerce platform in Türkiye.”

This initiative is expected to provide both companies with the opportunity to expand their customer base while offering customers a fast, convenient, and highly rewarding shopping experience.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to, statements regarding our collaboration with Vodafone. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements.

These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make.

These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P) with approximately 100 thousand merchants.

With its vision of leading the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfillment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.

Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology Empowerment for Women Entrepreneurs’ program, which has supported nearly 57.5 thousand female entrepreneurs across Türkiye in reaching millions of customers.

Investor Relations Contact: ir@hepsiburada.com

Media Contact: corporatecommunications@hepsiburada.com