BEIJING, March 25, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China, today announced that its paper on the
development of a real-time evolution system of multiple Adaptive
Bitrate Streaming algorithms, titled RESA: A Real-time Evaluation System for
ABR ("the paper"), has been accepted by IEEE ICME 2019.
The paper was completed by an engineering team from iQIYI and stood
out from more than 1,000 submissions under an exceptionally low 30%
acceptance rate. As highlighted in the paper, iQIYI was able to
lower its users' streaming rebuffering ratio by 13% through
deploying the RESA system and its optimized algorithms.
The paper focuses on a mechanism which enhances video
playback fluidity and optimizes users' viewing experience under
varying network bandwidth
environments by automatically selecting the most
fitting algorithms through
RESA, an efficient platform in the industry that
performs real-time A/B
tests of adaptive bitrate streaming algorithms on
real users' environment and maturate them quickly.
"It is an honour to be recognized by the IEEE community
for our strength in technological research and development,"
said Liu Wenfeng, Chief Technology Officer at iQIYI. "The
acceptance by one of the world's top academic conferences marks a
triumph for iQIYI, demonstrating our dedication and achievement in
ensuring and enhancing the fluidity of the users' viewing
experience through technological innovation."
iQIYI is currently conducting trial runs of RESA in several
provinces in China. The trial data shows that during peak hours between 7pm and 11pm, the average bitrate of
video streaming by iQIYI users has increased by 20%, while the
average rebuffering ratio has declined by 13%. To achieve this
result, iQIYI's engineering team applied innovative AI technologies
such as deep learning and neural networks to the adaptive bitrate
streaming procedure.
In recent years, iQIYI's
achievements in technical research and development has been
repeatedly recognized by key international academic organizations.
For example, a joint research team established by IQIYI and the
Peking University won the BIGCOM 2018 Best Paper Award by applying
AI neural network algorithms to continuously improve the efficiency
of HCDN distribution technology, reducing overall bandwidth costs
by 70%. In addition, iQIYI and Peking University also collaborated
to publish papers on IEEE INFOCOM 2018 and ICC 2018, which were
well-received by the international academic community.
As technological advancements continue to shape the future of
the entertainment industry, user experience is key to establishing
one's place as industry leader. Going forward, iQIYI will
continue to push the boundaries of innovation to provide its
users with optimal entertainment experiences
and carry out its vision to become a technology-driven
entertainment giant.
IEEE ICME, or the International Multimedia and Expo Conference,
is one of the top international conferences in the field of
computer multimedia, that is jointly organized by four of The
Institute of Electrical and Electronics Engineers' (IEEE)
societies.
About iQIYI,
Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.