Iteris Appoints Joe Boissy as Chief Marketing Officer
February 01 2017 - 7:30AM
Business Wire
Silicon Valley Veteran to Accelerate
Go-to-Market Execution for Smarter Cities and Farms
Iteris, Inc. (NASDAQ: ITI), the global leader in applied
informatics for transportation and agriculture, today announced the
appointment of Joe Boissy as Chief Marketing Officer.
“Our solutions are essential enablers for smart cities and
digital agriculture around the world,” said Joe Bergera, CEO of
Iteris. “Given the complex dynamics and the pace of innovation in
our end-markets, we wanted to add world class leadership to our
marketing organization. Joe Boissy brings to Iteris a great track
record of marketing sophisticated analytics solutions to large
vertical markets worldwide.”
Joe Boissy is a seasoned technology executive with more than 20
years of experience building marketing teams and taking leading
enterprise technology products to market. He joins Iteris from
Vendavo where he was CMO since 2013, building a strong brand and
solid go-to-market strategy that yielded double digit growth and
the acquisition of the company by Francisco Partners.
“Harnessing 1.5 terabytes of data a day, Iteris’ advanced
analytics, computer vision and deep learning products and services
make streets safer and less congested, and farms more productive
and sustainable around the world,” said Joe Boissy, CMO of Iteris.
“I’m thrilled to be joining the pioneering team at Iteris to
contribute to further innovation, growth and customer success.”
Prior to Vendavo, Mr. Boissy held executive positions at 3VR,
IBM, ILOG, and SunGard. He has vast domain experience marketing
hi-tech enterprise solutions including advanced cloud analytics,
video intelligence, decision management and optimization solutions.
Throughout his career, he helped several companies develop
successful SaaS business models, which serve a broad range of
industries in the private and public sectors from Fortune 500 to
small and medium size businesses.
About Iteris, Inc.
Iteris is the global leader in applied informatics for
transportation and agriculture, turning big data into big
breakthrough solutions. We collect, aggregate and analyze data on
traffic, roads, weather, water, soil and crops to generate precise
informatics that lead to safer transportation and smarter farming.
Municipalities, government agencies, crop science companies,
farmers and agronomists around the world use our solutions to make
roads safer and travel more efficient, as well as farmlands more
sustainable, healthy and productive. Visit www.iteris.com for more
information.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995
This release may contain forward-looking statements, which speak
only as of the date hereof and are based upon our current
expectations and the information available to us at this time.
Words such as "believes," "anticipates," "expects," "intends,"
"plans," "seeks," "estimates," "may," “should,” “will,” "can," and
variations of these words or similar expressions are intended to
identify forward-looking statements. These statements include, but
are not limited to, statements about the impact and expected
contributions of our new CMO. Such statements are not guarantees of
future performance and are subject to certain risks, uncertainties,
and assumptions that are difficult to predict, and actual results
could differ materially and adversely from those expressed in any
forward-looking statements as a result of various factors.
Important factors that may cause such a difference include, but
are not limited to, our ability to retain, integrate and
incentivize our new CMO; CMO’s ability to shape the strategic
direction of the company’s marketing organization and implement
change; integration of new CMO into company and its businesses
without any material disruptions to the company or its businesses;
our ability to specify, develop, complete, introduce, market, and
transition our products and technologies to volume production in a
timely manner; successfully develop, complete, roll out and gain
broad market acceptance for our new technologies; and the impact of
general economic, political and other conditions in the markets we
address. Further information on Iteris, Inc., including additional
risk factors that may affect our forward looking statements, is
contained in our Annual Report on Form 10-K, our Quarterly Reports
on Form 10-Q, our Current Reports on Form 8-K, and our other SEC
filings that are available through the SEC’s website
(www.sec.gov).
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version on businesswire.com: http://www.businesswire.com/news/home/20170201005426/en/
Iteris Press ContactTom Roberts,
949-270-9572tlr@iteris.comorIteris Investor ContactTodd
Kehrli, 323-468-2300iti@mkr-group.com
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