NEW YORK, March 21, 2018 /PRNewswire/ -- Anthem, a
global creative agency that actively connects brands with consumers
by amplifying desirability from brand design to brand campaign to
drive brand performance, has been awarded two packaging design
Certificates of Excellence in the 2017 American Graphic Design
Awards.
The American Graphic Design Awards competition reflects the
increasingly expansive ways in which graphic design shapes business
and society, products and services, commerce and culture. Winners
are those select creative and marketing talents who best use the
power of design to advance the brand promise and forge an emotional
connection with the buyer at the moment of truth.
"It is always an honor to be recognized for packaging design
excellence," said Anthem's Janice
Jaworski, vice president of brand development (Americas).
"This competition acknowledges packaging as a powerful design tool
that drives product discovery and engages consumers in a persuasive
conversation that translates into sales."
In the Packaging category, Anthem was awarded a
Certificate of Excellence for its package design:
Honeycomb Package
Redesign
Brand Owner: Post Consumer Brands
In the Packaging category, Anthem was awarded a
Certificate of Excellence for its package design:
Soapbox Package
Redesign
Brand Owner: Soapbox Soaps
Jaworski concluded: "CPG success on both the physical and
digital shelves depends on visibility, trust and access. Packaging
design that creates an emotional connection with consumers can
position your brand for success in a crowded marketplace."
To view all 2017 American Graphic Design Awards winners, visit:
http://contests.gdusa.com/competitions/2017-american-graphic-design-awards
Anthem is a global creative agency that actively
connects brands with people by amplifying desirability - creating
an insatiable thirst for brands from package design to brand
campaign. Anthem sells brands to drive brand performance. Anthem is
part of the brand development group of SGK. SGK is a division of
Matthews International Corporation (NASDAQ GSM: MATW). For more
information visit: http://www.anthemww.com
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SOURCE Anthem