Marin Software Unlocks Full Potential of Digital Marketing Data With Channel Connect
September 23 2013 - 7:30AM
Marketwired
Sophisticated marketers understand the key to maximizing return
lives within their own data. Through Marin Connect, marketers are
able to integrate disparate sources of data -- cost, contextual,
and revenue data -- into a central, unified interface. Marin
Connect serves as the foundation of Marin Software, powering
marketers' ability to unlock the potential of their data and
deliver the right offer to the right audience at the right time for
the right bid.
Today, Marin Software (NYSE: MRIN) announces the expansion of
Marin Connect with the availability of Marin Channel Connect. With
Channel Connect, advertisers can incorporate data from multiple
publishers, including new and smaller publisher networks as well as
SEO into the Marin platform. Marketers gain a single source from
which to measure performance, track revenue, and optimize bidding.
Channel Connect enables marketers to make smarter, faster,
cross-channel decisions and increase the profitability of their
online campaigns.
News Facts:
- Most marketers are eager to advertise across multiple channels
but lack the time or resources to effectively launch new campaigns.
Channel Connect automates URL building and revenue tracking for any
linked publisher or analytics platform, allowing marketers to more
easily launch, manage and optimize campaigns on new channels.
- Too often advertisers view their marketing programs in silos,
often resulting in missed opportunities. Using Channel Connect,
marketers can more easily view click, cost, conversion and revenue
data across a broad spectrum of marketing channels and
non-traditional publisher networks. Combined with automated
reporting, the increase in visibility drives better decision
making, streamlines workflow and leads to better results.
- Algorithmic bidding has become an industry standard for
marketers, but often marketers limit their focus to a few large,
traditional publishers. Through Channel Connect, Marin Software is
the only platform that provides bid recommendations for all
integrated channels. Using Marin's analytics-to-action interface,
marketers can more quickly identify optimization opportunities for
any publisher or any channel, enabling improved ROI.
- Many advertisers manage and analyze their marketing channels
independently. Such an approach results in bias towards the
channels that drive the final click in the conversion path. Little
to no credit is given to channels that drive initial interest. By
combining Channel Connect with Marin Software's sophisticated
attribution modeling, marketers can achieve a more accurate
distribution of credit for each individual channel, enabling better
budgeting allocation and more financial lift.
- Channel Connect certified partnerships include Adlux,
adMarketplace, AOL, BrightEdge, Conductor, Sendori (Ask.com) and
Yandex. Joint customers can take full advantage of the power of
Channel Connect.
- Additional information on Marin Connect and Channel Connect can
be found at: www.marinsoftware.com/platform/connect.
Quotes:
- "Marin Software provides an easy solution for integration and
reporting with Search Network publishers like AdMarketPlace," said
Yulia Briman, principal search engine marketing analyst at
Symantec. "Channel Connect allowed us to gain greater visibility
over our marketing program and optimize more effectively."
- "Being able to report and analyze performance across multiple
channels in one interface has saved us significant time and helped
us make better budgeting and bidding decisions," said Kurt Duggan,
search and email marketing team lead at PriceGrabber.
- "Too frequently marketers underinvest in certain digital
channels because they can't measure the influence such channels
have on their marketing programs," said Matt Ackley, chief
marketing officer at Marin Software. "Channel Connect allows
marketers to see and optimize channel relationships that previously
remained hidden, such as the impact of SEO on SEM. The wealth of
insight is unprecedented and turns previously segregated data into
a gold mine of opportunity."
Resources: About Marin Software Channel
Connect About Marin Software Marin Software Blog
Forward-Looking Statements This press
release contains forward-looking statements including, among other
things, statements regarding anticipated developments in digital
advertising, performance and benefits of Marin's platform, Marin
Connect and Channel Connect. These forward-looking statements are
subject to the safe harbor provisions created by the Private
Securities Litigation Reform Act of 1995. Actual results could
differ materially from those projected in the forward-looking
statements as a result of certain risk factors, including but not
limited to adverse changes in general economic or market
conditions; defects and service interruptions in our platform
(including but not limited to Marin Connect and Channel Connect);
delays, reductions or slower growth in the amount spent on online
and mobile advertising; and unforeseen developments in the digital
advertising industry generally, technological changes; competition;
and the fact that the search and mobile markets are emerging
markets and rapidly evolving. These forward looking statements are
based on current expectations and are subject to uncertainties and
changes in condition, significance, value and effect as well as
other risks detailed in documents filed with the Securities and
Exchange Commission, including our most recent reports on Form 10-Q
and current reports on Form 8-K that we may file from time to time.
Marin Software assumes no obligation to, and does not currently
intend to, update any such forward-looking statements after the
date of this release.
About Marin Software: Marin Software
provides a leading Revenue Acquisition Management platform used by
advertisers and agencies to manage more than $5 billion in
annualized ad spend. Offering an integrated platform for search,
display, social, and mobile marketing, Marin helps advertisers and
brands improve financial performance, save time, and make better
decisions. Headquartered in San Francisco, with offices worldwide,
Marin's technology powers marketing campaigns in more than 160
countries. For more information about Marin's products, please
visit: http://www.marinsoftware.com/solutions/overview.
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Media Contact: Greg Kunkel Corporate Communications Marin
Software 415-857-7663 press@marinsoftware.com
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