Marin Software Releases Support for Bing Product Ads
November 05 2013 - 7:30AM
Marketwired
Marin Software Releases Support for Bing Product Ads
Integrated Support Allows Advertisers to Manage and Optimize
Campaigns as Well as Analyze Up-to-the-Minute Insights for Bing
Product Ads
SAN FRANCISCO, CA--(Marketwired - Nov 5, 2013) - Marin Software
(NYSE: MRIN), provider of a leading Revenue Acquisition Management
platform for advertisers and agencies, announced support for Bing
Product Ads. Through the Marin platform marketers can now
efficiently create and edit Bing Product Ads as well as generate
automated reports, significantly improving workflow while also
delivering greater insight into the performance of Product Ads.
With Marin's support for Bing Product Ads, advertisers will be
able to:
- Simplify management of Bing Product Ads. Using Marin's bulk-add
and bulk-edit capabilities, advertisers can now create Product Ads
campaigns, ad groups, promotional text, negative keywords, and
product targets quickly and easily. With a few clicks, advertisers
can quickly edit a set of product target bids, replace promotional
text within specified ad groups, and schedule the launch of Product
Ad campaigns.
- Optimize the performance of Bing Product Ads. Using Marin
Dimensions, advertisers will be able to to tag Product Ad
campaigns, ad groups, and product targets for in-depth segmentation
and analysis, unconstrained by account structure. With Marin's
interactive charting and advanced filtering capabilities,
advertisers can quickly visualize trends, identify outlying data,
and take immediate action to improve Product Ads performance.
- Track and manage product URLs automatically. Using Marin's URL
Builder, advertisers can leverage Bing's dynamic URL parameters to
automatically append tracking parameters to product target URLs,
based on their existing tracking system. This eliminates the need
to manage URL tracking through Merchant Center, and enables users
to track performance down to individual product targets and Product
Ads.
- Upload revenue for product targets. Marin clients can now
upload revenue data to Bing Product Ads using Marin's "Keyword ID"
feature. Advertisers can quickly and easily upload revenue files to
align Product Ads' cost data with revenue at the product-target and
creative levels. As a result, advertisers gain greater visibility
into high-performing keywords and can adjust bids accordingly.
Leveraging Marin's singular view of search, display, mobile and
social advertising, Bing advertisers can compare and contrast
campaign results across digital channels to gain insights that can
further increase the profitability of their online campaigns.
Resources: About Marin Software Marin Software Blog
Forward-Looking Statements This press release contains
forward-looking statements including, among other things,
statements regarding anticipated developments in digital
advertising, performance and benefits of Marin's platform, in
particular its support of Bing Product Ads. These forward-looking
statements are subject to the safe harbor provisions created by the
Private Securities Litigation Reform Act of 1995. Actual results
could differ materially from those projected in the forward-looking
statements as a result of certain risk factors, including but not
limited to adverse changes in general economic or market
conditions; defects and service interruptions in our platform
(including but not limited to our support of Bing Product Ads);
delays, reductions or slower growth in the amount spent on online
and mobile advertising; and unforeseen developments in the digital
advertising industry generally, technological changes; competition;
and the fact that the search and mobile markets are emerging
markets and rapidly evolving. These forward looking statements are
based on current expectations and are subject to uncertainties and
changes in condition, significance, value and effect as well as
other risks detailed in documents filed with the Securities and
Exchange Commission, including our most recent reports on Form 10-Q
and current reports on Form 8-K that we may file from time to time.
Marin Software assumes no obligation to, and does not currently
intend to, update any such forward-looking statements after the
date of this release.
About Marin Software: Marin Software provides a leading Revenue
Acquisition Management platform used by advertisers and agencies to
measure, manage and optimize more than $5 billion in annualized ad
spend. Offering an integrated platform for search, display, social,
and mobile marketing, Marin helps advertisers and brands improve
financial performance, save time, and make better decisions.
Headquartered in San Francisco, with offices worldwide, Marin's
technology powers marketing campaigns in more than 160 countries.
For more information about Marin's products, please visit:
http://www.marinsoftware.com/solutions/overview.
Media Contact: Greg Kunkel Corporate Communications, Marin
Software 415-857-7663 press@marinsoftware.com
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