SAN FRANCISCO, March 27, 2018 /PRNewswire/ -- Marin Software
Incorporated (NYSE: MRIN), a leading provider of cross-channel
enterprise marketing software for advertisers and agencies, today
announced an upcoming webinar with Facebook on The Myths
& Realities of Cross-Channel Attribution. This live webinar
will take place on Wednesday, March
28th at 10:00 am PDT /
1 pm EDT.
Research by Econsultancy shows that 76% of all marketers
currently use marketing attribution or will use it in the next 12
months.1 However, only 17% of advertisers surveyed said
they are looking at the performance of all their digital channels
together.2
Despite its importance, many advertisers still struggle to
understand the differences between competing attribution models.
This webinar aims to shed some light on the complex topic of
cross-channel attribution. Featured experts—Emilio Tamez,
Quantitative Researcher at Facebook, and William Hartley-Booth, Senior Product Manager at
Marin Software—will discuss attribution strategies digital
advertisers can use to unlock new revenue sources.
"Last-click attribution no longer suffices for mapping and
measuring the full customer journey from awareness to conversion,"
said Wesley MacLaggan, SVP Marketing
at Marin Software. "By exploring the most common attribution models
and knowing how to give ad campaign credit where it's due,
advertisers can calculate ROAS more accurately and allocate budget
where it works best. We're excited to partner with Facebook once
again to help advertisers run successful cross-channel
campaigns."
Sign up on the webinar registration page to attend this event on
Wednesday, March 28th, 2018 at
10:00 am PDT / 1 pm EDT.
About Marin Software
Marin Software Incorporated's (NYSE: MRIN) mission is to
give advertisers the power to drive higher efficiency,
effectiveness, and transparency in their paid marketing programs
that run on the world's largest publishers. Marin provides
industry leading enterprise marketing software for advertisers and
agencies to measure, manage, and optimize billions of dollars in
annualized ad spend across the web and mobile devices. Offering an
integrated SaaS ad management platform for search,
social, and display advertising, Marin helps digital marketers
improve financial performance, save time, and make better
decisions. Advertisers use Marin to create, target, and convert
precise audiences based on recent buying signals from users'
search, social, and display interactions. Headquartered in
San Francisco, with offices in
eight countries, Marin's technology powers marketing campaigns
around the globe. For more information about Marin Software,
visit marinsoftware.com.
Forward-Looking Statements
This press release contains forward-looking statements including,
among other things, statements regarding Marin's recommendations
for search advertisers. These forward-looking statements are
subject to the safe harbor provisions created by the Private
Securities Litigation Reform Act of 1995. Actual results could
differ materially from those projected in the forward-looking
statements as a result of certain risk factors, including but not
limited to our ability to grow sales to new and existing customers;
our ability to expand our sales and marketing capabilities; our
ability to retain and attract qualified management and technical
personnel; delays in the release of updates to our product platform
or new features; competitive factors, including but not limited to
pricing pressures, entry of new competitors and new applications;
quarterly fluctuations in our operating results due to a number of
factors; inability to adequately forecast our future revenues,
expenses, Adjusted EBITDA, cash flows or other financial metrics;
delays, reductions or slower growth in the amount spent on online
and mobile advertising and the development of the market for
cloud-based software; progress in our efforts to update our
software platform; adverse changes in our relationships with and
access to publishers and advertising agencies; level of usage and
advertising spend managed on our platform; our ability to expand
sales of our solutions in channels other than search advertising;
any slow-down in the search advertising market generally; shift in
customer digital advertising budgets from search to segments in
which we are not as deeply penetrated; the development of the
market for digital advertising; acceptance and continued usage of
our platform and services by customers and our ability to provide
high-quality technical support to our customers; material defects
in our platform including those resulting from any updates we
introduce to our platform, service interruptions at our single
third-party data center or breaches in our security measures; our
ability to develop enhancements to our platform; our ability to
protect our intellectual property; our ability to manage risks
associated with international operations; the impact of
fluctuations in currency exchange rates, particularly an increase
in the value of the dollar; near term changes in sales of our
software services or spend under management may not be immediately
reflected in our results due to our subscription business model;
adverse changes in general economic or market conditions; and the
ability to acquire and integrate other businesses, including our
acquisitions of Perfect Audience and SocialMoov. These
forward-looking statements are based on current expectations and
are subject to uncertainties and changes in condition,
significance, value and effect as well as other risks detailed in
documents filed with the Securities and Exchange Commission,
including our most recent report on Form 10-K, recent reports on
Form 10-Q and current reports on Form 8-K which we may file from
time to time, all of which are available free of charge at the
SEC's website at www.sec.gov. Any of these risks could cause actual
results to differ materially from expectations set forth in the
forward-looking statements. All forward-looking statements in this
press release reflect Marin's expectations as of March 27, 2018. Marin assumes no obligation to,
and expressly disclaims any obligation to update any such
forward-looking statements after the date of this release.
1 Econsultancy/Google, "The Customer Experience is
Written in Data", May 2017, U.S.
2 Advertiser Perceptions/Google, Measurement Survey,
U.S., September 2017
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SOURCE Marin Software