SHANGHAI, Feb. 19,
2025 /PRNewswire/ -- Nisun International Enterprise
Development Group Co., Ltd ("Nisun International" or the "Company")
(Nasdaq: NISN), a technology and industry driven integrated supply
chain solutions provider, today announced a strategic partnership
with Gold of China Co., Ltd. (中银金行) ("Gold of China"), a national leader in the gold
industry, to expand its gold business segment. This collaboration
leverages soaring gold prices and growing market demand,
positioning Nisun International to grow its footprint in both the
gold retail and wholesale sectors. The projected sales are
estimated to be between $30 to
$50 million for 2025.
Amid a dynamic global economic landscape, gold has solidified
its status as a premier safe-haven asset. In 2025, gold prices have
surged to their eighth record high this year, climbing nearly 11%
year-to-date following a remarkable 27% increase in 2024. This
upward trajectory, driven by gold's unique commodity, financial,
currency, and hedging attributes, has sparked widespread interest
from investors worldwide. Against this backdrop, Nisun
International is seizing the moment to capitalize on the booming
gold market through its alliance with Gold of China, a respected corporation founded in 1992
and approved by the People's Bank of China (stock code: 871846).
A Comprehensive Gold Industry Platform
The partnership unites Nisun International's robust supply chain
management capabilities with Gold of China's expertise as one of China's few national enterprises historically
specializing in gold jewelry, both wholesale and retail. Together,
the companies are building a comprehensive gold service platform
spanning the entire industry chain. Key initiatives include:
- Centralized Procurement: Nisun International is
optimizing procurement processes to ensure reliable, cost-effective
gold sourcing, enhancing operational efficiency.
- Retail Innovation: With rising demand for investment
gold bars and other products, Nisun International is introducing
innovative marketing strategies and improving customer experiences
to meet diverse consumer needs.
- Wholesale Expansion: The collaboration aims to scale
wholesale operations, leveraging Gold of China's established industry presence.
This multi-faceted approach is designed to strengthen Nisun
International's competitive edge while delivering high-quality gold
products and services to both investors and consumers.
Management Commentary
Xin Liu, Chief Executive Officer
of Nisun International, commented:
"The gold market's unprecedented growth presents a transformative
opportunity for Nisun International. Our partnership with Gold of
China positions us to harness this
momentum, expanding our gold business across all channels. We
expect this venture to drive significant growth, potentially adding
$30 to $50
million in sales in 2025, while reinforcing our commitment
to creating value for our stakeholders and customers."
Market Reception and Future Outlook
Nisun International's strategic push into the gold industry has
already garnered positive market recognition, underscoring the
Company's ability to adapt to evolving economic trends. Looking
ahead, Nisun International plans to deepen its collaboration with
Gold of China and other strategic
partners, exploring new opportunities to innovate within the gold
sector and deliver long-term value.
About Nisun International Enterprise Development Group Co.,
Ltd
Nisun International Enterprise Development Group Co., Ltd
(NASDAQ: NISN) is a technology-driven, integrated supply chain
solutions provider focused on transforming the corporate finance
industry. Leveraging its industry experience, Nisun International
is dedicated to providing professional supply chain solutions to
Chinese and foreign enterprises and financial institutions. Through
its subsidiaries, Nisun International provides users with
professional solutions for technology supply chain management,
technology asset routing, and digital transformation of tech and
finance institutions, enabling the industry to strengthen and grow.
At the same time, Nisun International continues to deepen the field
of industry segmentation through industrial and financial
integration. Focusing on industry-finance linkages, Nisun
International aims to serve the upstream and downstream of the
industrial supply chain while also assisting with supply-side
sub-sector reform. For more information, please visit
http://ir.nisun-international.com/
Cautionary Note Regarding Forward-Looking
Statements
This press release contains information about
Nisun International 's view of its future
expectations, plans and prospects that constitute forward-looking
statements. Actual results may differ materially from historical
results or those indicated by these forward-looking statements as a
result of a variety of factors including, but not limited to, risks
and uncertainties associated with its ability to raise additional
funding, its ability to maintain and grow its business, variability
of operating results, its ability to maintain and enhance its
brand, its development and introduction of new products and
services, the successful integration of acquired companies,
technologies and assets into its portfolio of products and
services, marketing and other business development initiatives,
competition in the industry, general government regulation,
economic conditions, dependence on key personnel, the ability to
attract, hire and retain personnel who possess the technical skills
and experience necessary to meet the requirements of its clients,
and its ability to protect its intellectual property. Nisun
International encourages you to review other factors that may
affect its future results in Nisun International 's registration
statement and in its other filings with the Securities and Exchange
Commission. Nisun International assumes no obligation to update or
revise its forward-looking statements as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
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