Overstock.com Shopping App Now Features Augmented Reality Using Apple’s New ARKit
September 19 2017 - 8:05AM
Overstock.com, Inc. (NASDAQ:OSTK) announces the launch of
augmented reality (AR) within the retailer’s award-winning iOS
shopping app. Shoppers using a cell phone or tablet with iOS11 can
launch the AR experience directly from the retailer’s app, which
features only true-to-life-size 3D models in the highest
resolution, giving shoppers the most accurate representation of the
product as possible so they can see exactly how it will fit in
their room.
A video accompanying this release is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/88f0a572-05df-4f14-999e-fa82fe65b4b0
With the new technology, Overstock aims to continue to
completely change the way people design and decorate their dream
homes by making the entire process as effortless as possible.
Customers can now place thousands of top products in an AR
environment alongside their own furniture and décor to see how the
size, textures, and colors match their current room’s design and
flow. They can also share pictures of their design through direct
messages or social media, and add products to their cart or
purchase pieces with Apple Pay with one touch, all without leaving
the AR screen.
“Augmented reality is changing the way people shop for furniture
and home goods forever,” said Overstock.com President Saum
Noursalehi. “Shoppers no longer have to guess how a piece of
furniture will fit in their room, or if a pattern will match their
existing design style. Instead, they can use their phones to see
the exact product in their actual room, helping them make the most
informed purchase decision.”
Today, shoppers can view thousands of products sold on
Overstock.com within the AR feature, including top-selling
furniture, rugs, home goods and décor from leading brands, and will
offer each user personalized recommendations within the app to fit
their unique style. Eventually the online shopping pioneer expects
to have millions of products across all categories available for
use within the AR technology, and will be able to use machine
learning technology to offer recommendations based on a customer’s
existing décor with no more than a simple scan of their room within
the AR environment.
“AR is another nail in the coffin for brick and mortar stores,
as it removes one of the last remaining advantages physical stores
have over e-commerce and solves several major friction points of
shopping for home goods online,” Noursalehi continued. “Customers
now have the assortment of a home goods store with millions of
products and the convenience of seeing how those products fit in
their own home before purchasing. And with recent advancements in
artificial intelligence and machine learning, soon you will be able
to completely decorate an empty room just by mentioning a design
style, or see recommendations of products that will match the
actual pieces in your home all within the AR environment.”
The new app feature is currently available on the iOS version of
the retailer’s shopping app, and utilizes Apple’s ARKit, which is
included in the iOS 11 operating system update. Android app AR
functionality featuring Google’s new ARCore technology will follow
when that operating system is released.
Overstock’s highly-rated shopping app has been awarded five
consecutive Mobile App Awards from the Mobile Web Association. The
app is available for download from both the App Store and Google
Play.
About Overstock.com
Overstock.com, Inc. Common Shares (NASDAQ:OSTK) / Series A
Preferred (Medici Ventures’ t0 platform : OSTKP) / Series B
Preferred (OTCQB:OSTBP) is an online retailer based in Salt Lake
City, Utah that sells a broad range of products at low prices,
including furniture, décor, rugs, bedding, and home improvement. In
addition to home goods, Overstock.com offers a variety of products
including jewelry, electronics, apparel, and more, as well as a
marketplace providing customers access to hundreds of thousands of
products from third-party sellers. Worldstock.com is a store within
Overstock dedicated to selling artisan-crafted products from around
the world. Forbes ranked Overstock in its list of the Top 100 Most
Trustworthy Companies in 2014. Overstock regularly posts
information about the company and other related matters under
Investor Relations on its website, http://www.overstock.com.
O, Overstock.com, O.com, O.co, Club O, Main Street
Revolution, Worldstock and OVillage are registered
trademarks of Overstock.com, Inc. O.biz and
Space Shift are also trademarks of Overstock.com, Inc.
Other service marks, trademarks and trade names which may be
referred to herein are the property of their respective
owners.
This press release contains certain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Such
forward-looking statements include all statements other than
statements of historical fact. Additional information
regarding factors that could materially affect results and the
accuracy of the forward-looking statements contained herein may be
found in the Company's Form 10-K for the quarter ended June 30,
2017, which was filed with the SEC on August 3, 2017, and any
subsequent filings with the SEC.
Media Contact:pr@overstock.com
Investor Contact:ir@overstock.com
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