The brand bakes up a fresh, exclusive remix of
the classic nursery rhyme, "Who Stole the Cookie from the Cookie
Jar?"
PLANO,
Texas, April 18, 2024 /PRNewswire/ -- No one can
spoil you quite like grandma does, and GRANDMA'S®
Cookies – the brand baking up memories for more than 110 years – is
no exception. GRANDMA'S Cookies has enlisted iconic hip-hop duo
Salt-N-Pepa to debut its new look and drop the first of many treats
for cookie lovers and hip-hop fans alike: a reimagined version of
the classic nursery rhyme, "Who Stole the Cookie from the Cookie
Jar?". The remix was co-written with Cheryl "Salt" James and
Sandra "Pepa" Denton who star in
an accompanying video that fans can now watch on
Instagram @grandmascookies.
"As a grandma myself, it was a no-brainer to partner with
GRANDMA'S because the brand is showing off a fresh, modern take on
what it means to be the matriarch," said Sandra "Pepa" Denton. "We had a blast creating the remix and
got to pack the new verses with personality. I can't wait for fans
to experience our rendition."
To make things even sweeter, GRANDMA'S Cookies is treating
cookie lovers to weeks of exclusive content and epic prizes. From
April 23 through June 19, fans
will have the chance to win weekly goodies from GRANDMA'S cookie
jar, including a grand prize of $10,000.
"We're excited to work with GRANDMA'S Cookies on this campaign
because it's all about embracing a bold, bright attitude while
enjoying some treats along the way. We've been baking up hits in
the studio for over 35 years and our latest remix with GRANDMA'S is
another delicious hit," said Cheryl "Salt" James.
GRANDMA'S Cookies can be found at retailers nationwide and on
grandmascookies.com with new packaging featuring an update to its
iconic logo. While GRANDMA'S Cookies has a fresh look, it still
offers the same quality and fan-favorite flavors including
chocolate chip, peanut butter and mini vanilla crèmes.
"As GRANDMA'S Cookies unveils its bold new exterior and revamped
digital presence, Salt-N-Pepa are the perfect partners to help us
connect with our audience in a way unlike ever before," said
Leslie Vesper, vice president of
marketing at Frito-Lay North America. "With over 110 years of
history, GRANDMA'S Cookies is excited to celebrate our beloved
flavors that fans know and love along with our modern look."
For the chance to win sweet prizes, follow GRANDMA'S Cookies on
Instagram @grandmascookies, look for hidden cookie jars throughout
the brand's feed and comment the location of the cookie jar in each
post. For official rules, please visit here.
About Frito-Lay North America
Frito-Lay North America
is the $25 billion net sales
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including
Fritos® corn chips, Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips,
PopCorners® air popped snacks and
SunChips® multigrain snacks. The company operates
more than 40 manufacturing facilities across the U.S. and
Canada, along with a vast
distribution network that services over 315,000 retail customers
weekly through its direct-store-delivery model.
Through pep+ (PepsiCo Positive), Frito-Lay is committed
to creating positive change for the planet and people. Learn more
about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram
(@FritoLay) and on Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America