QuinStreet Acquires Ziff Davis Enterprise Media Assets
February 06 2012 - 5:00AM
QuinStreet, Inc. (Nasdaq:QNST), the leader in vertical marketing
and media online, today announced the purchase of certain Ziff
Davis Enterprise media assets. The assets acquired include websites
eWeek.com, CIOInsight.com, Baseline.com, ChannelInsider.com and
WebBuyersGuide.com, among others, and one of the largest email and
telephone subscriber databases in the business to business (B2B)
technology space. These properties support enterprise IT buyers and
decision makers in making purchasing decisions. Also, they provide
B2B technology vendors with targeted advertising and opportunities
to engage with customer prospects online.
The Ziff Davis Enterprise asset acquisition adds some of the
industry's most notable technology media brands to QuinStreet's
already extensive online portfolio. It also brings important
capabilities in delivering webinars and eSeminars, and in mobile
marketing solutions. Further, QuinStreet will benefit from new and
expanded relationships with some of the largest clients in the B2B
technology vertical, as well as an impressive group of additional
editorial professionals and expert writers.
The addition of the assets of Ziff Davis Enterprise enhances
QuinStreet's position as one of the leading online performance
marketing companies in the B2B technology vertical. QuinStreet
properties now reach over 20 million B2B technology visitors
monthly through its extensive owned and operated media portfolio,
email newsletters, email bulletins, publisher network and other
media channels. These valuable visitors to QuinStreet properties
include technology buyers, IT decision makers, business decision
makers, technology strategists and developers. QuinStreet
serves this audience with one of the deepest editorial and writer
organizations in the B2B Technology space with an experienced team
of 40 full time editors and writers and a freelance network of over
300 industry leading journalists and experts.
"Ziff Davis Enterprise has a rich history in the B2B technology
media and marketing space and is synonymous with quality and client
service. This acquisition expands QuinStreet's ability to service
our B2B technology clients at scale, with high-quality, targeted,
measurable marketing results," said Doug Valenti, QuinStreet
CEO.
With a current estimated annual marketing spend of $8 billion in
North America; of which $3 billion is spent online, B2B technology
is an important area of opportunity and growth for QuinStreet.
The transaction closed on February 3, 2012.
About QuinStreet
QuinStreet, Inc. (Nasdaq:QNST) is one of the largest Internet
marketing and media companies in the world. QuinStreet is committed
to providing consumers and businesses with the information they
need to research, find and select the products, services and brands
that meet their needs. The company is a leader in visitor-friendly
marketing practices. For more information, please visit
QuinStreet.com.
CONTACT: Olumide Soroye
Sr. Vice President
(650) 578 7944
osoroye@quinstreet.com
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