Form 10-Q - Quarterly report [Sections 13 or 15(d)]

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)


x			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2024


			TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number: 001-38248

RumbleOn, Inc.

(Exact name of registrant as specified in its charter)

Nevada

46-3951329

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

901 W Walnut Hill Lane, Suite 110A

Irving, Texas

75038

(Address of principal executive offices)

(Zip Code)


(214) 771-9952
(Registrant's telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Class B Common Stock, $0.001 par value

RMBL

The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. x Yes o No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). x Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definitions of "large accelerated filer," "accelerated filer," "a smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.


Large accelerated filer	o	Accelerated filer	x
Non-accelerated filer	o	Smaller reporting company	x
		Emerging growth company	o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). o Yes x No

The number of shares of Class B Common Stock, $0.001 par value, outstanding on May 6, 2024 was 35,207,240 shares. In addition, 50,000 shares of Class A Common Stock, $0.001 par value, were outstanding on May 6, 2024.

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QUARTERLY PERIOD ENDED MARCH 31, 2024

Table of Contents to Report on Form 10-Q


PART I	FINANCIAL INFORMATION

Item 1.	Financial Statements	1
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	12
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	19
Item 4.	Controls and Procedures	19

PART II	OTHER INFORMATION

Item 1.	Legal Proceedings	21
Item 1A.	Risk Factors	21



Item 5.	Other Information	21
Item 6.	Exhibits	22
SIGNATURES		23

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PART I - FINANCIAL INFORMATION

Item 1. Financial Statements.

RumbleOn, Inc.

Condensed Consolidated Balance Sheets

($ in millions, except per share amounts)


	March 31, 2024		December 31, 2023
ASSETS	(Unaudited)
Current assets:
Cash	$	50.3	$	58.9
Restricted cash	13.1		18.1
Accounts receivable, net	33.5		50.3
Inventory, net	353.7		347.5
Prepaid expense and other current assets	3.8		6.0
Total current assets	454.4		480.8
Property and equipment, net	74.9		76.8
Right-of-use assets	165.4		163.9
Franchise rights and other intangible assets	202.5		203.3
Other assets	1.5		1.5
Total assets	$	898.7	$	926.3
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable and other current liabilities	$	72.1	$	68.1
Vehicle floor plan notes payable	300.2		291.3
Current portion of long-term debt	39.2		35.6
Total current liabilities	411.5		395.0
Long-term liabilities:
Long-term debt, net of current maturities	206.0		238.7
Operating lease liabilities	136.4		134.1
Other long-term liabilities, including finance lease obligation	52.1		52.9
Total long-term liabilities	394.5		425.7
Total liabilities	806.0		820.7
Commitments and contingencies
Stockholders' equity:
Class A common stock, $0.001 par value, 50,000 shares authorized, 50,000 shares issued and outstanding	—		—
Class B common stock, $0.001 par value, 100,000,000 shares authorized, 35,153,241 and 35,071,955 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively	—		—
Additional paid-in capital	688.6		701.0
Accumulated deficit	(591.6)		(591.1)
Class B common stock in treasury, at cost, 123,089 shares	(4.3)		(4.3)
Total stockholders' equity	92.7		105.6
Total liabilities and stockholders' equity	$	898.7	$	926.3

See accompanying notes to the unaudited condensed consolidated financial statements.

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RumbleOn, Inc.

Condensed Consolidated Statements of Operations

($ in millions, except per share amounts)

(Unaudited)


	Three Months Ended March 31,
		2024		2023
Revenue:
Powersports vehicles		$	214.8	$	233.3
Parts, service and accessories		52.9		59.1
Finance and insurance, net		25.8		27.2
Vehicle transportation services		14.3		14.8
Total revenue		307.8		334.4

Cost of revenue:
Powersports vehicles		185.1		201.0
Parts, service and accessories		29.3		31.8
Vehicle transportation services		10.8		11.3
Total cost of revenue		225.2		244.1

Gross profit		82.6		90.3

Selling, general and administrative		73.9		86.3
Depreciation and amortization		3.5		4.7

Operating income (loss)		5.2		(0.7)

Floor plan interest expense		(4.0)		(2.5)
Other interest expense		(12.1)		(15.1)
Other income		0.3		—

Loss from continuing operations before income taxes		(10.6)		(18.3)

Income tax provision (benefit)		(0.3)		(1.6)
Loss from continuing operations		(10.3)		(16.7)
Loss from discontinued operations		—		(0.2)
Net loss		$	(10.3)	$	(16.9)

Weighted average shares - basic and diluted		35,133,414		16,224,122

Loss from continuing operations per share - basic and diluted		$	(0.29)	$	(1.03)
Loss from discontinued operations per share - basic and diluted		$	—	$	(0.01)
Net loss per share - basic and diluted		$	(0.29)	$	(1.04)

See accompanying notes to the unaudited condensed consolidated financial statements.

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RumbleOn, Inc.

Consolidated Statements of Stockholders' Equity

($ in millions)

(Unaudited)


	Common Shares		Additional Paid-in Capital		Accumulated Deficit		Treasury Shares			Total Stockholders' Equity
	Class A	Class B					Shares	Amount
December 31, 2023	50,000	35,071,955	$	701.0	$	(591.1)	123,089	$	(4.3)	$	105.6
Cumulative effect adjustment from adoption of ASU 2020-06	—	—	(13.5)		9.8		—	—		(3.7)
Stock-based compensation	—	81,286	1.4		—		—	—		1.4
Other	—	—	(0.3)		—		—	—		(0.3)
Net loss	—	—	—		(10.3)		—	—		(10.3)
March 31, 2024	50,000	35,153,241	$	688.6	$	(591.6)	123,089	$	(4.3)	$	92.7


	Common Shares		Additional Paid in Capital		Accumulated Deficit		Treasury Shares			Total Stockholders' Equity
	Class A	Class B					Shares	Amount
December 31, 2022	50,000	16,184,264	$	585.9	$	(375.6)	123,089	$	(4.3)	$	206.0
Stock-based compensation	—	111,471	2.9		—		—	—		2.9
Net loss	—	—	—		(16.9)		—	—		(16.9)
March 31, 2023	50,000	16,295,735	$	588.8	$	(392.5)	123,089	$	(4.3)	$	192.0

See accompanying notes to the unaudited condensed consolidated financial statements.

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RumbleOn, Inc.

Condensed Consolidated Statements of Cash Flows

($ in millions)

(Unaudited)


	Three Months Ended March 31,
	2024		2023
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$	(10.3)	$	(16.9)
Less: Loss from discontinued operations	—		(0.2)
Loss from continuing operations	(10.3)		(16.7)
Adjustments to reconcile loss from continuing operations to net cash provided by operating activities:
Depreciation and amortization	3.5		4.7
Amortization of debt issuance costs	2.2		2.3
Stock-based compensation	1.4		2.9
Deferred taxes	(0.4)		(1.7)
Changes in operating assets and liabilities, net of acquisitions:
Accounts receivable	16.8		(4.3)
Inventory	(6.2)		1.2
Prepaid expenses and other current assets	2.2		2.6
Other liabilities	0.4		1.7
Accounts payable and accrued liabilities	4.1		2.9
Floor plan trade note borrowings	(10.7)		13.4
Net cash provided by operating activities	3.0		9.0
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisitions, net of cash received	—		(3.3)
Purchase of property and equipment	(1.0)		(1.9)
Technology development	(0.1)		(0.5)
Net cash used in investing activities	(1.1)		(5.7)
CASH FLOWS FROM FINANCING ACTIVITIES
Repayments of debt	(35.3)		(4.0)
Increase (decrease) in borrowings from non-trade floor plans	19.6		4.0
Proceeds from debt	0.5		—
Other financing	(0.3)		—
Net cash provided by (used in) financing activities	(15.5)		—
CASH FLOWS FROM DISCONTINUED OPERATIONS


Net cash used in discontinued operations	—		(0.1)
NET CHANGE IN CASH AND RESTRICTED CASH	(13.6)		3.2
Cash and restricted cash at beginning of period	77.0		58.6
Cash and restricted cash at end of period	$	63.4	$	61.8

See accompanying notes to the unaudited condensed consolidated financial statements.

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NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

NOTE 1 –DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES

Description of Business

Unless the context requires otherwise, references in these financial statements to “RumbleOn,” the “Company,” “we,” “us,” and “our” refer to RumbleOn, Inc. and its consolidated subsidiaries.

RumbleOn, Inc. is headquartered in the Dallas Metroplex and completed its initial public offering in 2017. We operate primarily through two operating segments, which are also our reportable segments for segment reporting: our powersports dealership group and Wholesale Express, LLC (“Express”), a transportation services provider. We were incorporated in 2013. We have grown primarily through acquisition, the largest to date being our 2021 acquisition of the RideNow business followed by our 2022 acquisition of the Freedom Powersports business. These acquisitions added 54 powersports dealerships to our Company.

We offer a wide selection of new and pre-owned motorcycles, all-terrain vehicles (“ATV”), utility terrain or side-by-side vehicles (“SXS”), personal watercraft (“PWC”), snowmobiles, and other powersports products, including parts, apparel, accessories, finance & insurance products and services ("F&I"), and aftermarket products from a wide range of manufacturers. Additionally, we offer a full suite of repair and maintenance services. As of March 31, 2024, we operated 54 retail locations with powersports franchises (motorcycles, ATVs, SXSs, PWCs, snowmobiles, and other powersports products) in Alabama, Arizona, California, Florida, Georgia, Kansas, Nevada, North Carolina, Ohio, Oklahoma, South Dakota, Texas, and Washington.

We source high quality pre-owned inventory via our proprietary Cash Offer technology, which allows us to purchase pre-owned units directly from consumers.

Express provides asset-light brokerage services facilitating automobile transportation primarily between and among dealers. We provide services focused on pre-owned vehicles to clients in all 50 states through our established network of pre-qualified carriers.

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim information and with the instructions on Form 10-Q and Rule 8-03 of Regulation S-X pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for smaller reporting companies. The condensed consolidated financial statements include the accounts of RumbleOn, Inc. and its subsidiaries, which are all wholly owned. In accordance with those rules and regulations, the Company has omitted certain information and notes required by GAAP for annual consolidated financial statements. In the opinion of management, these condensed consolidated financial statements contain all normal, recurring adjustments necessary for the fair presentation of the Company’s financial position and results of operations for the periods presented. The year-end balance sheet data was derived from audited financial statements. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 (the “2023 Form 10-K”). The results of operations for the three months ended March 31, 2024 are not necessarily indicative of the results expected for the entire fiscal year. Intercompany accounts and material intercompany transactions have been eliminated.

Reclassifications

Certain prior year amounts have been reclassified to conform to the current year's presentation. In particular, the financing lease obligation was reclassified from debt to other long-term liabilities on the consolidated balance sheet.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. These estimates are based on management's best knowledge of current events, historical experience, actions that the Company may undertake in the future and on various other assumptions that are believed to be reasonable under the circumstances. As

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additional information becomes available, or actual amounts are determinable, the recorded estimates are revised. Consequently, operating results can be affected by revisions to prior accounting estimates.

Adoption of New Accounting Standards

Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40)

On January 1, 2024, the Company adopted ASU 2020-06, Debt - Debt with Conversion and Other Options and Derivatives and Hedging - Contracts in Entity’s Own Equity, using the modified retrospective method. As a result of this adoption, the Company de-recognized the remaining unamortized debt discount of $3.7 million on its 6.75% convertible secured senior notes and therefore no longer recognizes any amortization of such debt discount as interest expense. Upon adoption of ASU 2020-06, the Company reclassified the $3.7 million unamortized debt discount from additional paid-in-capital to long-term debt and also recorded a $9.8 million cumulative adjustment credit to retained earnings for amortization from the issuance date through January 1, 2024 with an offset to additional paid-in-capital. The impact of our adoption of this standard was $0.02 per share for the three months ended March 31, 2024, which reflected the reduction of non-cash interest expense. The prior period consolidated financial statements have not been retrospectively adjusted and continue to be reported under the accounting standards in effect for those periods.

Recent Pronouncements Not Yet Adopted

Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures

Issued in November 2023, ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, requires a public entity to disclose significant segment expenses and other segment items on an annual and interim basis and provide in interim periods all disclosures about a reportable segment’s profit or loss and assets that are currently required annually. Additionally, it requires a public entity to disclose the title and position of the Chief Operating Decision Maker (“CODM”). The ASU does not change how a public entity identifies its operating segments, aggregates them, or applies the quantitative thresholds to determine its reportable segments. The new standard is effective for us for fiscal year 2024 and interim periods beginning in 2025, with early adoption permitted. We will adopt this standard beginning with our 2024 Annual Report on Form 10-K. We expect this ASU to only impact our disclosures, which will be made on a retrospective basis, with no impacts to our results of operations, cash flows and financial condition.

Income Taxes (Topic 740): Improvements to Income Tax Disclosures

Issued in December 2023, ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, focuses on the rate reconciliation and income taxes paid. This ASU requires disclosure, on an annual basis, a tabular rate reconciliation using both percentages and currency amounts, broken out into specified categories with certain reconciling items further broken out by nature and jurisdiction to the extent those items exceed a specified threshold. In addition, the ASU requires disclosure of income taxes paid, net of refunds received disaggregated by federal, state/local, and foreign and by jurisdiction if the amount is at least 5% of total income tax payments, net of refunds received. The new standard is effective for the Company for 2025, with early adoption permitted. An entity may apply the amendments in this ASU prospectively by providing the revised disclosures for the period ending December 31, 2025 and continuing to provide the pre-ASU disclosures for the prior periods, or may apply the amendments retrospectively by providing the revised disclosures for all periods presented. We expect this ASU to only impact our disclosures with no impacts to our results of operations, cash flows, and financial condition.

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NOTE 2 –REVENUE

The significant majority of the Company’s revenue is from contracts with customers. In the following tables, revenue is disaggregated by major lines of goods and services and timing of transfer of goods and services. We have determined that these categories depict how the nature, amount, timing, and uncertainty of our revenue and cash flows are affected by economic factors.


($ in millions)	Three Months Ended March 31,
	2024		2023
Revenue
New vehicles	$	155.0	$	156.4
Pre-owned vehicles	59.8		76.9
Total powersports vehicles	214.8		233.3

Parts, service and accessories	52.9		59.1
Finance and insurance, net	25.8		27.2
Vehicle transportation services	14.3		14.8
Total revenue	$	307.8	$	334.4

Timing of revenue recognition
Goods and services transferred at a point in time	$	275.7	$	303.7
Good and services transferred over time	32.1		30.7
Total revenue	$	307.8	$	334.4

NOTE 3 – DEBT

Long-term debt consisted of the following as of March 31, 2024 and December 31, 2023:


($ in millions)	March 31, 2024		December 31, 2023
Term Loan Credit Agreement due August 2026	$	226.0	$	248.7
Convertible senior 6.75% promissory notes due January 2025	38.8		38.8
RumbleOn Finance line of credit(1)	—		12.2
Fleet notes and other	2.0		2.1
Total principal amount	266.8		301.8
Less: unamortized debt issuance costs(2)	(21.6)		(27.5)
Total long-term debt	245.2		274.3
Less: Current portion of long-term debt	(39.2)		(35.6)
Long-term debt, net of current portion	$	206.0	$	238.7

(1) Terminated after it was paid in full.

(2) Amount at December 31, 2023 included $3.7 million of unamortized debt discount associated with the convertible senior 6.75% promissory notes that was derecognized in conjunction with the Company's adoption of ASU 2020-06 as of January 1, 2024. See Note 1.

Vehicle floor plan notes payable as of March 31, 2024 and December 31, 2023 were as follows:


($ in millions)	March 31, 2024		December 31, 2023
Floor plan notes payable - trade	$	91.2	$	101.9
Floor plan notes payable - non-trade	209.0		189.4
Floor plan notes payable	$	300.2	$	291.3

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Term Loan Credit Agreement

The Company has a term loan credit agreement (as amended, the “Credit Agreement”) among the Company, as borrower, the lenders party thereto, and Oaktree Fund Administration, LLC, as administrative agent and collateral agent. Other than certain interest that is payable in kind ("PIK") at the Company's option, no additional amounts are available to be borrowed under the Credit Agreement.

Borrowings under the Credit Agreement bear interest at a rate per annum equal, at the Company’s option, to either (a) SOFR (with a floor of 1.00%), plus an applicable margin of 8.25% or (b) a fluctuating adjusted base rate in effect from time to time, plus an applicable margin of 7.25%, provided that an additional 0.5% of PIK interest will accrue through June 30, 2024. At the Company’s option, one percent (1.00%) of such interest may be payable in kind. The interest rate on March 31, 2024, was 14.19%, including the additional 0.5% of PIK interest.

Obligations under the Credit Agreement are secured by a first-priority lien on substantially all of the assets of the Company and its wholly owned subsidiaries (the “Subsidiary Guarantors”), although certain assets of the Company and Subsidiary Guarantors are subject to a first-priority lien in favor of floor plan lenders, and such liens and priority are subject to certain other exceptions. The Subsidiary Guarantors also guarantee the obligations of the Company under the Credit Agreement.

During the quarter ended March 31, 2024, the Company repaid $23.0 million in principal under the Credit Agreement and incurred $10.4 million of interest expense, $2.2 million of which represented amortization of the debt discount and deferred financing costs, and $0.3 million that was paid in kind. Interest expense for the quarter ended March 31, 2023 was $12.9 million, including amortization of the debt discount and deferred financing costs of $1.6 million. The Company provided customary representations and covenants under the Credit Agreement, which include financial covenants and collateral performance covenants. The Company was in compliance with the covenants under the Credit Agreement as of March 31, 2024.

Convertible Senior 6.75% Promissory Notes

The Company incurred interest expense related to the convertible notes of $0.7 million and $1.4 million for the three months ended March 31, 2024 and 2023, respectively, including amortization of the debt discount of $0.7 million for the 2023 period. There was no such amortization in 2024. See Note 1 for discussion of the adoption of ASU 2020-06.

RumbleOn Finance Line of Credit

As disclosed in the consolidated financial statements in our 2023 10-K, on January 2, 2024, the Company repaid the entire balance due under this loan from cash proceeds from the 2023 sale of the loan portfolio held at RumbleOn Finance. This line of credit was then terminated.

Vehicle Floor Plan Notes Payable

Vehicle floor plan notes payable are classified as current liabilities. Floor plan notes payable (trade) reflects amounts borrowed to finance the purchase of specific new and, to a lesser extent, pre-owned powersports vehicle inventory with corresponding manufacturers' captive finance subsidiaries (“trade lenders”). Floor plan notes payable (non-trade) represents amounts borrowed to finance the purchase of specific new and pre-owned powersports vehicle inventories with non-trade lenders. Changes in vehicle floor plan notes payable (trade) are reported as operating cash flows, and changes in floor plan notes payable (non-trade) are reported as financing cash flows in the accompanying Consolidated Statements of Cash Flows. Inventory serves as collateral under vehicle floor plan notes payable borrowings.

New inventory costs are generally reduced by manufacturer holdbacks, incentives, floor plan assistance, and non-reimbursement-based manufacturer advertising rebates, while the related vehicle floor plan payables are reflective of the gross cost of the powersports vehicle. The vehicle floor plan payables will generally also be higher than the inventory cost due to the timing of the sale of a vehicle and payment of the related liability. Vehicle floor plan facilities are due on demand, but in the case of new vehicle inventories, are generally paid within a few business days after the related vehicles are sold.

New vehicle floor plan facilities generally utilize SOFR or ADB (Average Daily Balance)-based interest rates while pre-owned vehicle floor plan facilities are based on prime or SOFR. The aggregate capacity to finance our inventory under the new and pre-owned vehicle floor plan facilities as of March 31, 2024 was $449.5 million, of which $300.2 million was used.

The Company has a Floor Plan Line with J.P. Morgan (the “JPM Credit Line”) that terminates October 25, 2024. Advances under the JPM Credit Line are limited to $47.5 million as of March 31, 2024.

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NOTE 4 – STOCK-BASED COMPENSATION

The following table reflects the Company's stock-based compensation expense:


($ in millions)	Three Months Ended March 31,
	2024		2023
Restricted Stock Units	$	1.2	$	2.9
Stock Options	0.2		—
Total stock-based compensation	$	1.4	$	2.9

On March 19, 2024, the Company made its annual grant with a total fair value of $2.3 million to eligible employees consisting of 238,577 time-based RSUs and 228,042 performance-based RSUs. The time-based RSU vest annually over a three-year period and were valued at the prior day's closing price of RMBL Class B Common Stock of $5.71 per share. The performance-based RSUs vest if and when certain target stock prices are reached and maintained for a minimum 30 trading days within three years from the grant date. The $3.91 average per-share fair value of the performance-based RSUs was determined using a Monte Carlo model.

NOTE 5 – INCOME TAXES

The Company recognized a tax benefit of $0.3 million for the three months ended March 31, 2024, representing an effective income tax rate of 2.8%. The difference between the U.S. federal income tax rate of 21.0% and the Company's overall income tax rate was primarily due to state income tax, the tax effect of non-deductible executive compensation and a change in the valuation allowance for federal and state tax purposes.

The Company recognized a tax benefit of $1.6 million for the three months ended March 31, 2023, representing an effective income tax rate of 8.8%. The difference between the U.S. federal income tax rate of 21.0% and the Company’s overall income tax rate for the three months ended March 31, 2023 was primarily due to the tax effect of non-deductible executive compensation, non-deductible interest expense, and discrete tax impacts of stock compensation vesting in the quarter.

NOTE 6 – LOSS PER SHARE

The following common stock equivalents were anti-dilutive and were excluded from the calculations of loss per share for the respective periods:


	Three Months Ended March 31,
	2024	2023
Unvested restricted stock units	787,415	1,323,598
Warrants to purchase shares of Class B Common Stock	1,212,121	1,228,652
Shares issuable in connection with 6.75% convertible senior notes	1,302,004	982,107
Vested stock options	801	2,340
Performance stock options	825,000	—

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NOTE 7 – SUPPLEMENTAL CASH FLOW INFORMATION

The following table includes supplemental cash flow information, including noncash investing and financing activity for the three months ended March 31, 2024 and 2023:


	Three Months Ended March 31,
($ in millions)	2024		2023
Cash paid for interest	$	14.7	$	15.8
Cash paid for (refunds from) taxes	(1.6)		—
Cash payments for operating leases	7.5		7.0
Right-of-use assets obtained in exchange for operating lease liabilities	4.8		2.8
Capital expenditures and technology development costs included in accounts payable and other current liabilities	—		0.1
Capital expenditures included in debt	—		0.5

The following table shows the cash and restricted cash balances for the Statements of Cash Flows:


(S in millions)	March 31, 2024		December 31, 2023		March 31, 2023
Cash	$	50.3	$	58.9	$	51.8
Restricted cash(1)	13.1		18.1		10.0
Total cash, cash equivalents, and restricted cash	$	63.4	$	77.0	$	61.8

(1) Amounts included in restricted cash are primarily comprised of the deposits required under the Company's various floor plan lines of credit.

NOTE 8 – RELATED-PARTY TRANSACTIONS

Leases

The Company has operating leases from related parties for 25 properties consisting of dealerships and offices, one of which contains an option to purchase a property at or above its fair market value subject to the terms of the lease. Each of these related-party leases is with a wholly owned subsidiary of the Company as the tenant and an entity controlled by William Coulter and/or Mark Tkach, as the landlord. Mr. Coulter and Mr. Tkach are directors and former executive officers of the Company. These leases have an initial 20-year term and contain annual 2% increases on base rent. Rent expense associated with these related-party operating leases was $4.7 million and $4.6 million during the three months ended March 31, 2024 and 2023, respectively, and is included in selling, general and administrative expenses in the consolidated statements of operations.

The following table provides the amounts for related party leases that are included on the balance sheets:


($ in millions)	March 31, 2024		December 31, 2023
Right-of-use assets	$	111.9	$	108.5
Current portion of operating lease liabilities(1)	14.3		14.2
Long-term portion of operating lease liabilities	99.6		96.2

(1) Included in accounts payable and other current liabilities.

Employment of Immediate Family Members

Mr. Tkach has two immediate family members that are employed by the Company: one as a salaried employee and one as a commissioned sales representative. The salaried employee's annual base salary exceeds $120,000; however, he is not in an officer capacity, and all compensation-related decisions were made in a manner that is consistent with internal practices and policies for both employees.

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NOTE 9 - SEGMENT INFORMATION


($ in millions)	Powersports		Vehicle Transportation Services		Eliminations(1)		Total















Three Months Ended March 31, 2024
Revenue from external customers	$	293.5	$	14.3	$	—	$	307.8
Operating income (loss)	3.8		1.4		—		5.2
Depreciation and amortization	3.5		—		—		3.5
Interest expense(2)	16.1		—		—		16.1

Three Months Ended March 31, 2023
Revenue from external customers	319.6		14.8		—		334.4
Revenue from other operating segments(1)	—		0.2		(0.2)		—
Operating income (loss)	(2.1)		1.4		—		(0.7)
Depreciation and amortization	4.7		—		—		4.7
Interest expense(2)	17.6		—		—		17.6

Total Assets by Segment
March 31, 2024	1,697.3		4.8		(803.4)		898.7
December 31, 2023	1,766.3		4.0		(844.0)		926.3

(1) Primarily revenue from the automotive segment, which is reported as discontinued operations.

(2) Includes floor plan interest and other interest expense.

NOTE 10 – COMMITMENTS AND CONTINGENCIES

Legal Matters

From time to time, the Company is involved in various claims and legal actions that arise in the ordinary course of business. Although the results of litigation and claims cannot be predicted with certainty, as of March 31, 2024, the Company does not believe that the ultimate resolution of any legal actions, either individually or in the aggregate, will have a material adverse effect on its financial position, results of operations, liquidity, and capital resources.

Future litigation may be necessary to defend the Company by determining the scope, enforceability and validity of third-party proprietary rights or to establish its own proprietary rights. The results of any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation can have an adverse impact on the Company because of defense and settlement costs, diversion of management resources, and other factors.

As previously disclosed, the Company is conducting an investigation of certain allegations surrounding Marshall Chesrown’s use of Company resources. The investigation remains ongoing and as of the date of this filing, the Company has made no final determination as to what action to take. On July 7, 2023, Mr. Chesrown provided the Board a letter of resignation (the “Resignation Letter”) describing Mr. Chesrown’s disagreement with several recent corporate governance, disclosure and other actions taken by the Company, the Board and certain of its members, and indicated his intent to pursue legal claims. The Company disagrees with the characterization of the allegations and assertions described in the Resignation Letter. The Company and Mr. Chesrown conducted a pre-suit mediation in October 2023, as required in his employment agreement, but did not resolve the matter. On March 13, 2024, Mr. Chesrown filed suit against the Company in Delaware Superior Court for the claims asserted in his Resignation Letter. Mr. Chesrown is seeking a declaratory judgment that he resigned with good reason, termination compensation damages in the amount of $7.5 million, general and reputational damages in the amount of $50 million, punitive damages, attorney's fees and litigation costs. We intend to defend these claims vigorously; however, we can provide no assurance regarding the outcome of this matter.

Letters of Credit

We issue letters of credit to secure the Company’s various financial obligations, including floor plan financing arrangements and insurance policy deductibles and other claims. The total amount of outstanding letters of credit as of March 31, 2024 was $10.5 million. We do not believe that it is probable that any of the letters of credit will be drawn upon.

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Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

This Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is provided as a supplement to, and should be read in conjunction with, our audited consolidated financial statements, the accompanying notes, and the MD&A included in our 2023 Form 10-K, as well as our unaudited condensed consolidated financial statements and the accompanying notes included in Item 1 of this Quarterly Report on Form 10-Q. Terms not defined in this MD&A have the meanings ascribed to them in the condensed consolidated financial statements. Unless otherwise noted, comparisons are of results for the quarter ended March 31, 2024 to the quarter ended March 31, 2023.

Overview

RumbleOn, Inc. operates primarily through two operating segments: our powersports dealership group and Wholesale Express, LLC (“Express”), a vehicle transportation services provider. We were incorporated in 2013. We have grown primarily through acquisitions, the largest to date being our 2021 acquisition of the RideNow business followed by our 2022 acquisition of the Freedom Powersports business. These acquisitions added 54 powersports dealerships to our Company.

Powersports Segment

Our powersports segment is the largest powersports retail group in the United States (as measured by reported revenue, major unit sales and dealership locations), offering a wide selection of new and pre-owned motorcycles, all-terrain vehicles (“ATV”), utility terrain or side-by-side vehicles (“SXS”), personal watercraft (“PWC”), snowmobiles, and other powersports products. We also offer parts, apparel, accessories, finance & insurance products and services (“F&I”), and aftermarket products from a wide range of manufacturers. Additionally, we offer a full suite of repair and maintenance services. As of March 31, 2024, we operated 54 retail locations consisting of hundreds of powersports franchises (representing various brands of motorcycles, ATVs, SXSs, PWCs, snowmobiles, and other powersports products) in Alabama, Arizona, California, Florida, Georgia, Kansas, Nevada, North Carolina, Ohio, Oklahoma, South Dakota, Texas, and Washington.

We source high quality pre-owned inventory online via our proprietary Cash Offer technology, which allows us to purchase pre-owned units directly from consumers.

Our powersports retail distribution locations represent all major manufacturers, or OEMs, and their representative brands, including those listed below.


Powersports’ Representative Brands
Benelli	Indian Motorcycles	Segway Powersports
BMW	Karavan Trailers	Ski-Doo
Can-Am	Kawasaki	Speed/UTV
CF Moto	Kayo	SSR
Club Car	KTM	Suzuki
Continental Trailers	Lynx (Snowmobiles)	Tidewater Boats
Cub Cadet	MAGICTILT Trailers	Timbersled (snow bikes)
Ducati	Manitou	Triton Trailers
Gas-Gas	Mercury (boat engines)	Yamaha
Harley-Davidson	Polaris	Yamaha Marine
Honda	Royal Enfield	Zieman Trailers
Husqvarna	Sea-Doo

Vehicle Transportation Services Segment

Express provides asset-light transportation brokerage services facilitating automobile transportation primarily between and among dealers.

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Key Operating Metrics

We regularly review a number of key operating metrics to evaluate our segments, measure our progress, and make operating decisions. Our key operating metrics reflect what we believe will be the primary drivers of our business, including increasing brand awareness, maximizing the opportunity to source vehicles from consumers and dealers, and enhancing the selection and timing of vehicles we make available for sale to our customers.

Powersports Segment

Revenue

Revenue is comprised of powersports vehicle sales, finance and insurance products bundled with retail vehicle sales (“F&I”), and parts, service and accessories/merchandise (“PSA”). We sell both new and pre-owned powersports vehicles through retail and wholesale channels. F&I and PSA revenue is earned through retail channels. Retail channels provide the opportunity to maximize profitability by increased sales volume and lower average days to sale and are impacted by customer demand, market conditions and inventory availability. The wholesale channel provides the opportunity to move excess inventory or inventory that does not meet our needs for retail. The number of vehicles sold varies from period to period due to these factors. Factors primarily affecting pre-owned vehicle sales include inventory levels and the availability of inventory, as well as the number of retail pre-owned vehicles sold and the average selling price of these vehicles.

Gross Profit

Gross profit generated on vehicle sales reflects the difference between the vehicle selling price and the cost of revenue associated with acquiring the vehicle and preparing it for sale. Cost of revenue includes the vehicle acquisition cost, inbound transportation cost, and particularly for pre-owned vehicles, reconditioning costs. The aggregate gross profit and gross profit per vehicle vary across vehicle type, make, model, etc. as well as through retail and wholesale channels, and with regard to gross profit per vehicle, are not necessarily correlated with the sale price. Vehicles sold through retail channels generally have the highest dollar gross profit per vehicle given the vehicle is sold directly to the consumer. Pre-owned vehicles sold through wholesale channels, including directly to other dealers or through auction channels, including our dealer-to-dealer auction market, generally have lower margins and do not enable any other ancillary gross profit attributable to financing and accessories. Factors affecting gross profit from period to period include the mix of new versus pre-owned vehicles sold, the distribution channel through which they are sold, the sources from which we acquired such inventory, retail market prices, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of demand/supply imbalances in our sales channels, which could temporarily lead to gross profits increasing or decreasing in any given channel.

Vehicles Sold

We define vehicles sold as the number of vehicles sold through retail and wholesale channels in each period. Vehicles sold is the primary driver of our revenue and gross profit. Vehicles sold also impacts complementary revenue streams, such as F&I and PSA. Vehicles sold increases our base of customers and improves brand awareness, which can lead to future sales.

Total Gross Profit per Unit

Total gross profit per unit is the aggregate gross profit of the powersports segment in a given period, divided by retail powersports units sold in that period. The aggregate gross profit of the powersports segment includes gross profit generated from the sale of new and pre-owned vehicles, any income related to loans originated to finance the vehicle, revenue earned from the sale of F&I products including extended service contracts, maintenance programs, guaranteed auto protection, tire and wheel protection, and theft protection products, gross profit on the sale of PSA products, and gross profit generated from wholesale sales of vehicles.

Vehicle Transportation Services Segment

Revenue

Revenue is derived from freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from a point of origin to a designated destination. The freight brokerage agreements are fulfilled by independent third-party transporters who must meet our performance obligations and standards. Express is considered the principal in the delivery transactions since it is primarily responsible for fulfilling the service.

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Vehicles Delivered

We define vehicles delivered as the number of vehicles delivered from a point of origin to a designated destination under freight brokerage agreements with dealers, distributors, or private parties. Vehicles delivered are the primary driver of revenue and, in turn, profitability in the vehicle transportation services segment.

Total Gross Profit Per Unit

Total gross profit per vehicle transported represents the difference between the price received from non-affiliated customers and our cost to contract an independent third-party transporter divided by the number of third-party vehicles transported.

Results of Operations


	Three Months Ended March 31,
($ in millions)		2024		2023		$ Change		% Change
Revenue
Powersports vehicles		$	214.8	$	233.3	$	(18.5)	(7.9)	%
Parts, services, and accessories		52.9		59.1		(6.2)		(10.5)	%
Finance and insurance, net		25.8		27.2		(1.4)		(5.1)	%
Vehicle transportation services		14.3		14.8		(0.5)		(3.4)	%
Total Revenue		307.8		334.4		(26.6)		(8.0)	%
Gross Profit
Powersports		29.7		32.2		(2.5)		(7.8)	%
Parts, services, and accessories		23.6		27.3		(3.7)		(13.6)	%
Finance and insurance, net		25.8		27.2		(1.4)		(5.1)	%
Vehicle transportation services		3.5		3.6		(0.1)		(2.8)	%
Total Gross Profit		82.6		90.3		(7.7)		(8.5)	%
SG&A Expenses		73.9		86.3		(12.4)		(14.4)	%
Depreciation and amortization		3.5		4.7		(1.2)		(25.5)	%
Operating Income (Loss)		5.2		(0.7)		5.9		NM
Floor plan interest expense		4.0		2.5		1.5		60.0	%
Other interest expense		12.1		15.1		(3.0)		(19.9)	%
Other income (expense)		0.3		—		0.3		NM
Loss from continuing operations before income taxes		(10.6)		(18.3)		7.7		(42.1)	%
Income tax provision (benefit)		$	(0.3)	(1.6)		1.3		(81.3)	%
Income (loss) from continuing operations		$	(10.3)	$	(16.7)	$	6.4	(38.3)	%

_________________________

NM = not meaningful

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Powersports ($ in millions except per unit)


	Three Months Ended March 31,
		2024		2023		$ Change		% Change
Revenue
New retail vehicles		$	155.0	$	156.4	$	(1.4)	(0.9)	%
Pre-owned vehicles:
Retail		54.0		70.2		(16.2)		(23.1)	%
Wholesale		5.8		6.7		(0.9)		(13.4)	%
Total pre-owned vehicles		59.8		76.9		(17.1)		(22.2)	%
Finance and insurance, net		25.8		27.2		(1.4)		(5.1)	%
Parts, service, accessories		52.9		59.1		(6.2)		(10.5)	%
Total revenue		$	293.5	$	319.6	$	(26.1)	(8.2)	%

Gross Profit
New retail vehicles		$	19.2	$	23.8	$	(4.6)	(19.3)	%
Pre-owned vehicles:
Retail		10.5		9.3		1.2		12.9	%
Wholesale		(0.1)		(0.8)		0.7		(87.5)	%
Total pre-owned vehicles		10.4		8.5		1.9		22.4	%
Finance and insurance		25.8		27.2		(1.4)		(5.1)	%
Parts, service, accessories		23.6		27.3		(3.7)		(13.6)	%
Total gross profit		$	79.1	$	86.7	$	(7.6)	(8.8)	%

Vehicle Unit Sales
New retail vehicles		10,503		10,436		67		0.6	%
Pre-owned vehicles:
Retail		5,005		5,781		(776)		(13.4)	%
Wholesale		1,077		1,004		73		7.3	%
Total pre-owned vehicles		6,082		6,785		(703)		(10.4)	%
Total vehicles sold		16,585		17,221		(636)		(3.7)	%
Total retail vehicles sold		15,508		16,217		(709)		(4.4)	%

Revenue per vehicle
New retail vehicles		$	14,754	$	14,982	$	(228)	(1.5)	%
Pre-owned vehicles:
Retail		10,784		12,152		(1,368)		(11.3)	%
Wholesale		5,418		6,657		(1,239)		(18.6)	%
Total pre-owned vehicles		9,834		11,339		(1,505)		(13.3)	%
Finance and insurance, net		1,664		1,679		(15)		(0.9)	%
Parts, service, accessories		3,411		3,642		(231)		(6.3)	%
Total revenue per retail vehicle		$	18,547	$	19,294	$	(747)	(3.9)	%

Gross Profit per vehicle
New vehicles		$	1,831	$	2,278	$	(447)	(19.6)	%
Pre-owned vehicles		1,716		1,249		467		37.4	%
Finance and insurance, net		1,664		1,679		(15)		(0.9)	%
Parts, service, accessories		1,522		1,682		(160)		(9.5)	%
Total gross profit per vehicle(1)		5,099		5,349		(250)		(4.7)	%

(1) Calculated as total gross profit divided by new and pre-owned retail powersports units sold.

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Revenue

Total Powersports revenue decreased by $26.1 million in the first quarter of 2024, with the majority of the decrease coming from sales of pre-owned retail vehicles and PSA. Pre-owned retail unit sales were down 13.4%, and revenue per pre-owned retail vehicles sold was down 11.3%. Demand for pre-owned units was impacted by the broad availability of new retail vehicles, with unit sales of new retail vehicles increasing slightly.

The total number of vehicles sold decreased by 636 to 16,585. Overall, the average revenue per retail vehicle sold decreased $747, primarily driven by more competitive macroeconomic conditions.

Gross Profit

Total powersports gross profit decreased $7.6 million. Lower gross profit for new retail vehicles, F&I and PSA drove the decline in gross profit, and was partially offset by improved gross profit for pre-owned vehicles. Competitive pressures resulted in lower pricing and compressed gross profit for new units.

Gross profit per vehicle decreased by $250 to $5,099. The decrease is primarily attributable to the competitive pressures of new vehicles, particularly with the mix skewed toward new vehicles.

Vehicle Transportation Services


	Three Months Ended March 31,
		2024		2023		$ Change		% Change
Revenue ($ in millions)		$	14.3	$	14.8	$	(0.5)	(3.4)	%
Gross Profit ($ in millions)		$	3.5	$	3.5	$	—	—	%
Vehicles transported		24,637		23,608		1,029		4.4	%
Revenue per vehicle transported		$	580	$	629	$	(49)	(7.8)	%
Gross Profit per vehicle transported		$	142	$	152	$	(10)	(6.6)	%

Vehicles transported grew 4.4% with 3.4% lower revenue and gross profit flat with first quarter last year, as we focused on gaining volume and leveraging our costs.

Selling, General and Administrative Expenses


	Three Months Ended March 31,
($ in millions)		2024			2023			Change
Compensation and related costs		$	42.0		$	51.0		$	(9.0)
Facilities		11.4			11.6			(0.2)
General and administrative		9.4			9.8			(0.4)
Advertising, marketing and selling		5.9			5.8			0.1
Professional fees		3.3			3.8			(0.5)
Stock-based compensation		1.4			2.9			(1.5)
Technology and software		0.5			1.4			(0.9)
Total SG&A expenses		$	73.9		$	86.3		$	(12.4)
Total SG&A as a % of gross profit		89.5		%	95.6		%	(610)		bps

Selling, general and administrative (“SG&A”) expenses decreased $12.4 million primarily due to our cost savings initiatives that were implemented in 2023, including a workforce reduction and the absorption of certain outside services by our internal team. As a percentage of gross profit, SG&A improved 610 basis points.

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Depreciation and Amortization

Depreciation and amortization decreased by $1.2 million for the three months ended March 31, 2024, as compared to the same period in 2023. The overall decrease is primarily driven by lower amortization of the various non-compete agreements resulting from prior acquisitions.

Other Interest Expense

Other interest expense consists of interest and deferred financing costs on the: (i) term loan facility; (ii) finance lease entered into in September 2023; (iii) convertible senior notes; and in 2023, (iv) the ROF Consumer Finance Facility. Interest expense decreased $3.0 million as our overall borrowings were lower, including the pay down of principal on the term loan facility and the pay-off of the RumbleOn Finance consumer finance facility in early January 2024. Other interest expense was also lower due to our adoption of ASU 2020-06, as we are no longer amortizing the debt discount associated with our convertible senior notes. See Note 1 - Description of Business and Significant Accounting Policies, included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for more details on our adoption.

Liquidity and Capital Resources

Our primary sources of liquidity are available cash and amounts available under our floor plan lines of credit.

Our financial statements reflect estimates and assumptions made by management that affect the carrying values of the Company’s assets and liabilities, disclosures of contingent assets and liabilities, and the reported amounts of revenue and expenses during the reporting period. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates, which could have a material impact on the carrying values of the Company’s assets and liabilities and the results of operations.

Management believes that current working capital, results of operations, and existing financing arrangements are sufficient to fund operations for at least one year from the financial statement date.

We had the following liquidity resources available as of March 31, 2024 and December 31, 2023:


($ in millions)	March 31, 2024		December 31, 2023
Cash	$	50.3	$	58.9
Restricted cash(1)	13.1		18.1
Total cash and restricted cash	63.4		77.0
Availability under powersports inventory financing credit facilities(1)	149.3		165.0
Committed liquidity resources available	$	212.7	$	242.0

(1) Amounts included in restricted cash are primarily comprised of the deposits required under the Company's various floor plan lines of credit.

Our outstanding principal amount of indebtedness is summarized in the table below:

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($ in millions)	March 31, 2024		December 31, 2023
Asset-based Short-term Financing:
Floor plan notes (financing for inventory)	$	300.2	$	291.3

Long-term Debt:
Term loan facility	226.0		248.7
6.75% convertible senior notes	38.8		38.8
Fleet notes and other	2.0		2.1
RumbleOn Finance secured loan facility(1)	—		12.2
Principal amount of long-term debt	266.8		301.8
Less: unamortized debt issuance costs	(21.6)		(27.5)
Total long-term debt, including current maturities	245.2		274.3

Total debt(2)	$	545.4	$	565.6

(1) Amount was repaid on January 2, 2024 and facility was terminated.

(2) Excludes finance lease obligations, which are included in other long-term liabilities.

The following table sets forth a summary of our cash flows for the three months ended March 31, 2024 and 2023:


	Three Months Ended March 31,
($ in millions)	2024		2023
Net cash provided by operating activities	$	3.0	$	9.0
Net cash used in investing activities	(1.1)		(5.7)
Net cash used in financing activities	(15.5)		—
Net cash used by discontinued operations	—		(0.1)
Net change in cash	$	(13.6)	$	3.2

Operating Activities

Our primary sources of operating cash flows result from the sales of powersports vehicles and ancillary products. Our primary use of cash from operating activities are purchases of inventory, parts and merchandise; marketing costs; interest payments on trade floor plans, long-term debt, and finance lease obligations; rental costs for facilities; and personnel-related expenses. Lower operating cash in the first quarter from lower revenue, higher inventory purchases and the net pay down of trade floor plan borrowings was partially offset by the receipt of cash from the settlement in early 2024 from the sale of the RumbleOn Finance loan portfolio and the benefits of our cost savings initiatives.

Investing Activities

Our investing activities support and expand our operations. Net cash used in investing activities decreased $4.6 million primarily because the prior year included the $3.3 million acquisition of a powersports dealership in Florida.

Financing Activities

Cash flows from financing activities primarily relate to our short and long-term debt activity and proceeds from any equity issuances which have been used to provide working capital and for general corporate purposes, including paying down our short-term revolving facilities. In the first quarter this year, cash used was higher primarily from debt repayments of $35.3 million that were partially offset by $19.6 million higher borrowings from non-trade floor plans. Last year's first quarter included the $4.0 million pay down of debt that was offset by increased borrowings from non-trade floor plans.

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Critical Accounting Policies and Estimates

See Note 1 - Description of Business and Significant Accounting Policies, included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for accounting pronouncements and material changes to our critical accounting policies since December 31, 2023. There have been no other material changes to our critical accounting policies and use of estimates from those described under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in our 2023 Form 10-K.

Forward-Looking and Cautionary Statements

This Quarterly Report on Form 10-Q, as well as information included in oral statements or other written statements made or to be made by us, contain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are neither historical facts nor assurances of future performance. These forward-looking statements are based on our current, reasonable expectations and assumptions, which expectations and assumptions are subject to risks and uncertainties that could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include those discussed in our 2023 Form 10-K and this Quarterly Report on Form 10-Q. Given these risks and uncertainties, readers are cautioned not to place undue reliance on forward-looking statements. We undertake no obligation to publicly update or revise or any forward-looking statements, except as required by law.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

This item is not applicable as we are currently considered a smaller reporting company.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. Our management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of March 31, 2024. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were not effective as of March 31, 2024, based on the ongoing remediation of material weaknesses identified in the 2023 Form 10-K. The material weaknesses existing in our internal control over financial reporting relate to:

•As previously disclosed, there was an insufficient number of accounting resources to facilitate an effective control environment following the integration of the RideNow business and incorporation of the acquired business into the Company’s control environment. Consequently, the Company did not effectively operate process-level control activities related to elimination of intercompany transactions; review and approval of account reconciliations, payroll, and journal entries; review and approval of accounting estimates; and execution and documentation of management review controls, including but not limited to evaluating debt covenants, and assumptions included in the Company’s annual indefinite-lived impairment assessment.

•In the areas of user access and segregation of duties related to certain information technology systems that support the Company’s financial reporting processes, resulting in ineffective journal entry and other manual controls.

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As set forth below, management has taken and will continue to take steps to remediate the identified material weakness. Notwithstanding the material weakness, we have performed additional analyses and procedures to enable management to conclude that our consolidated financial statements included in this Form 10-Q fairly present in all material respects our financial condition and results of operations as of and for the periods presented.

Management’s Remediation Plan

In response to the material weakness discussed above, we plan to continue efforts already underway to remediate internal control over financial reporting, which include the following:

•We are committed to hiring additional accounting resources with the required technical expertise and clearly defined roles & responsibilities;

•We continue to evaluate system enhancements to automate the consolidation and elimination of intercompany transactions;

•We continue to enhance the overall review and approval process relating to elimination of intercompany transaction;

•We continue to enhance the review and approval controls related to reconciling certain accruals and accounting estimates and assumptions;

•We are in the process of conducting additional training on the Company's document retention policies;

•We are enhancing our processes around reviewing privileged access to key financial systems and ensuring appropriate segregation of duties; and

•We continue to enhance governance and reporting over the execution of these remediation action items, including expansion of mitigating controls where appropriate.

Management and our Audit Committee will monitor these specific remedial measures and the effectiveness of our overall control environment. A material weakness will not be considered remediated, however, until the applicable controls operate for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively. We can provide no assurance as to when the remediation of these material weaknesses will be completed to provide for an effective control environment.

Changes in Internal Control Over Financial Reporting

Other than described above, there were no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the quarter ended March 31, 2024 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Limitations on Effectiveness of Controls and Procedures

In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints that require management to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.

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PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

We are not a party to any material legal proceedings as set forth in Item 103 of Regulation S-K, other than ordinary routine litigation incidental to our business.

Item1A. Risk Factors.

Our business, financial condition, operating results, and cash flows may be impacted by a number of factors, many of which are beyond our control, including those set forth in our 2023 Form 10-K. There have been no material changes to the risk factors previously disclosed in our 2023 Form 10-K, the occurrence of any of which could have a material adverse effect on our actual results.

Item 5. Other Information.

During the three months ended March 31, 2024, no director or officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as such terms are defined in Item 408(a) of Regulation S-K.

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Item 6. Exhibits.


Exhibit Number						Description






3.1						Amendment No. 2 to Amended and Restated Bylaws of RumbleOn, Inc., dated April 16, 2024 (incorporated by reference to Exhibit 3.1 in the Company's Current Report on Form 8-K , filed on April 19, 2024).
10.1						Form of 2024 Restricted Stock Unit Award Agreement, effective March 19, 2024*
10.2						Form of 2024 Performance Stock Unit Award Agreement, effective March 19, 2024*
31.1						Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
31.2						Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
32.1						Certifications of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
32.2						Certifications of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
101.INS						Inline XBRL Instance Document*
101.SCH						Inline XBRL Taxonomy Extension Schema*
101.CAL						Inline XBRL Taxonomy Extension Calculation Linkbase*
101.DEF						Inline XBRL Taxonomy Extension Definition Linkbase*
101.LAB						Inline XBRL Taxonomy Extension Label Linkbase*
101.PRE						Inline XBRL Taxonomy Extension Presentation Linkbase*
104						Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)*

* Filed herewith.

** Furnished herewith.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


	RumbleOn, Inc.

Date: May 8, 2024	By:	/s/ Michael W. Kennedy
		Chief Executive Officer (Principal Executive Officer)

Date: May 8, 2024	By:	/s/ Blake Lawson
		Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)

RESTRICTED STOCK UNIT AWARD TO: You (“Grantee”) have been granted this restricted stock unit (“RSU”) award (the “Award”) by RumbleOn, Inc. (the “Company”) pursuant to the RumbleOn 2017 Stock Incentive Plan (as amended to date, the “Plan”). This Restricted Stock Unit Award Agreement (the “Agreement”) confirms the understanding between the Company and you as of the Effective Date. The Award represents an unsecured and unfunded promise of the Company to deliver Class B Common Stock of the Company in the future subject to the fulfillment of the vesting conditions set forth in the Agreement. The grant of the RSUs is made in consideration of the services to be rendered by Grantee to the Company. 1. Introduction. The terms of the Award are as set forth in this Agreement and in the Plan. The Plan is incorporated into this Agreement by reference, which means that this Agreement is limited by and subject to the express terms and provisions of the Plan. You agree that you have been provided access to the Plan and that this Award shall be subject to the conditions set forth in the Plan, including future amendments thereto. In the event of a conflict between the terms of this Agreement and the terms of the Plan, the terms of the Plan shall control. Capitalized terms that are not defined in this Agreement have the meanings given to them in the Plan. The most important terms of the Award are summarized as follows: 2. Effective Date: 3. Grant ID: 4. Number of RSUs Subject to this Award: 5. Vesting Schedule: Subject to your continuous employment and the terms of this Agreement, including, without limitation, Sections 6, 7 and 9, the Award will vest according to the following schedule: Vesting Date Number of RSUs that Vest 6. Conversion of RSUs and Issuance of Shares. Upon each vesting of the Award (each, a “Vest Date”), one share of Common Stock shall be issuable for each RSU that vests on such Vest Date (the “Shares”), subject to the terms and provisions of the Plan and this Agreement. Thereafter, the Company will transfer such Shares to you upon satisfaction of any required Tax-Related Items (as defined in Section 10). No fractional shares shall be issued under this Agreement. 7. Termination of Employment or Other Services; Change in Control. a. Termination. Except as otherwise provided for in a separate agreement between the Company and you that is in effect at the time of your termination, the unvested portion of the Award will terminate automatically and be forfeited to the Company immediately and without further notice upon the voluntary or involuntary termination of your employment with the Company or any subsidiary for any reason and the Company will have no further obligations to Grantee with respect to such forfeited Award. Notwithstanding the preceding, in the event of termination due to death or Disability, the Committee or its designee may, in its sole discretion, provide that RSUs which have not vested on the date of such termination shall vest immediately. b. For purposes of the Award, your employment will be considered terminated as of the date the Company determines you are no longer actively providing services to the Company or a subsidiary (regardless of the reason for such termination and whether or not later found to be invalid or in breach of employment laws in the jurisdiction where you are employed or the terms of your employment agreement, if any), and unless otherwise expressly provided in this Agreement or determined by the Company, your right to continue to vest in the Award, if any, will terminate as of such date and will not be extended by any notice period (e.g., your period of service would not include any contractual notice period or any period of "garden leave" or similar period mandated under employment laws, statutory laws, regulatory laws or common laws in the jurisdiction where

you are employed or the terms of your employment agreement, if any). c. Change in Control. In the event of a Change in Control, all RSUs which have not yet vested on the date of such Change in Control shall immediately vest. 8. Right to Shares. Unless otherwise provide in the Plan, you shall have no rights of that of a shareholder with respect to the RSUs (including any voting rights or rights with respect to dividends paid on the Class B Common Stock) issuable under the Award until the Award is settled by the issuance of such Shares to you. a. Distribution. Provided that the vesting requirements have been met, the Company shall deliver the Shares to Grantee or direct the brokerage agent whom the Company is using to administer the distribution of Shares as soon as reasonably practical. Notwithstanding the forgoing, to the extent that the vesting of RSUs is accelerated pursuant to Section 7 hereof, the Shares shall be delivered within thirty (30) days following the satisfaction of such vesting requirement. b. Transferability. The RSUs may not be sold, assigned, pledged, exchanged, hypothecated or otherwise transferred, encumbered or disposed of unless the Plan so provides. 9. Non-Competition and Non-Solicitation. a. In consideration of the RSUs, Grantee agrees and covenants not to, during Grantee’s employment with the Company or a subsidiary and for a period of twelve (12) months following Grantee’s termination of employment with the Company or a subsidiary for any reason, directly or indirectly, in any capacity, on Grantee’s own behalf or on behalf of any other person or entity (except on behalf of the Company or any subsidiary): i. Engage in the Competitive Business or be employed by or serve as an officer, director, partner, shareholder, member, owner, employer, employee, consultant, agent, independent contractor, advisor, or guarantor, for a Competitive Business (as defined in this Agreement), or ii. Induce, encourage, solicit or cause, or attempt to induce, encourage, solicit or cause clients to cease doing business with, or otherwise change or diminish the client’s business with the Company or any subsidiary, or iii. Hire, attempt to hire, solicit, divert, induce, or otherwise cause, attempt to cause, or encourage employees or agents of the Company or any subsidiary to leave the Company’s employ or such subsidiary’s employ for any reason. b. Competitive Business means the ownership or operation of (i) any individual dealership or group of dealerships, operating at any retail location within 50 miles of any retail location operated by the Company or its subsidiary as of the termination of Grantee’s employment with the Company or any subsidiary that sell or lease new or pre-owned motorcycles, three wheeled motorcycles/autocycles, snowmobiles, watercraft, ATVs, UTVs, side-by-sides, or other modes of transportation, for either on-road and off-highway use, (“Powersports Equipment”) or offer the sale, leasing, rental, financing, servicing (including supply of parts) and ancillary activities relating to Powersports Equipment, (ii) any technology or e-commerce platform and/or any other internet-based platform, that sell or lease new or pre-owned Powersports Equipment or offer the sale, leasing, rental, financing, servicing (including supply of parts) and ancillary activities relating to Powersports Equipment; and (iii) any other business engaged in by the Company or any subsidiary during Grantee’s employment therewith. c. If Grantee breaches any of the covenants set forth in Section 9(a) of this Agreement, (i) all unvested RSUs will terminate automatically and be immediately forfeited and (ii) Grantee consents and agrees that the Company will be entitled to seek, in addition to other available remedies, a temporary or permanent injunction or other equitable relief against such breach or threatened breach from any court of competent jurisdiction, without the necessity of showing any actual damages or that money damages would not afford an adequate remedy, and without the necessity of posting any bond or other security. The aforementioned equitable relief shall be in addition to, not in lieu of, legal remedies, monetary damages or other available forms of relief.

10. Taxes. a. Responsibility for Taxes. You acknowledge that, regardless of any action taken by the Company or, if different, your employer (the “Employer”), the ultimate liability for all income tax, social insurance payroll tax, fringe benefits tax, payment on account or other tax-related items related to your participation in the Plan and legally applicable to you or deemed by the Company or the Employer in its discretion to be an appropriate charge to you even if legally applicable to the Company or the Employer (collectively, “Tax-Related Items”) is and remains your responsibility and may exceed the amount (if any) withheld by the Company or the Employer. You further acknowledge that (i) neither the Company nor the Employer make any representation or undertaking regarding the treatment of any Tax-Related Items in connection with any aspect of the Award including without limitation, the grant, vesting, or settlement of the Award or the subsequent sale of Shares issued pursuant to the Award; and (ii) the Company and the Employer do not commit to and are under no obligation to structure the Award to reduce or eliminate your liability for Tax-Related Items or achieve any particular tax result. Further, if you are subject to Tax-Related Items in more than one jurisdiction between the Award Date and the date of any relevant taxable or tax withholding event, as applicable, you acknowledge that the Company or the Employer (or former employer, as applicable) may be required to withhold or account for Tax-Related Items in more than one jurisdiction. b. Payment of Tax-Related Items. Prior to any event in connection with the Award (e.g., vesting) that gives rise to a Tax-Related Items obligation, you must arrange for the satisfaction of such Tax -Related Items in a manner acceptable to the Company and the Employer. i. By Sale of Shares. Unless you choose to satisfy the Tax-Related Items by some other means in accordance with clause (ii) below, your acceptance of this Award constitutes your instruction and authorization to the Company and the Designated Broker to sell on your behalf a number of Shares from those Shares issued to you as the Company determines to be appropriate to generate cash proceeds sufficient to satisfy your obligation for Tax- Related Items. Such Shares will be sold on the day of the event giving rise to the Tax- Related Items (e.g., a Vest Date) or as soon thereafter as practicable. You will be responsible for all broker's fees and other costs of sale, and you agree to indemnify and hold the Company harmless from any losses, costs, damages, or expenses relating to any such sale. The number of Shares sold may be determined by considering any applicable withholding rates, including maximum applicable rates, and to the extent the proceeds of such sale exceed your obligation for Tax-Related Items, the Company agrees to pay such excess in cash to you through payroll or otherwise as soon as practicable and you acknowledge that you have no entitlement to the equivalent in Shares. You further acknowledge that the Company or its designee is under no obligation to arrange for such sale at any particular price, and that the proceeds of any such sale may not be sufficient to satisfy your obligation for Tax-Related Items. Accordingly, you agree to pay to the Company or any of its Subsidiaries including the Employer as soon as practicable, including through additional payroll withholding, any amount of the Tax-Related Items that is not satisfied by the sale of Shares described above. ii. (ii)By Wire Transfer or Other Means. At any time not less than five business days before any obligation for Tax-Related Items arises (e.g., a Vest Date), you may elect to satisfy your obligation for Tax-Related Items by delivering to the Company an amount that the Company determines is sufficient to satisfy the Tax-Related Items by wire transfer to such account as the Company may direct, or such other means as the Company may establish or permit. If you have made an election to satisfy your obligation for Tax- Related Items by wire transfer or other means and, as determined by the Company, have not adequately funded the obligation for Tax-Related Items within five business days before a Vest Date for this Award or any other award of restricted stock units granted to you under the Plan, the Company reserves the right to satisfy your obligation for Tax- Related Items pursuant to the method described above in Section 10(b)(i). c. Right to Retain Shares or Cash. The Company may refuse to issue or deliver any Shares or the proceeds from the sale of Shares to you until the obligation for any Tax-Related Items due in connection with the Award has been satisfied. To the extent permitted by law, the Company has the

right to retain, without notice, from Shares issuable under the Award, Shares having a value sufficient to satisfy the Tax-Related Items. Further, the Company or the Employer has the right to retain, without notice, from salary or other amounts payable to you, cash sufficient to satisfy the Tax-Related Items. If your obligation for Tax-Related Items is satisfied by the Company withholding in Shares, for tax purposes, you are deemed to have been issued the full number of Shares subject to the vested Award, notwithstanding that a number of the Shares is held back solely for the purpose of paying the Tax-Related Items. You agree to pay to the Company or the Employer any amount of Tax-Related Items that the Company or the Employer may be required to withhold or account for as a result of your participation in the Plan that cannot be satisfied by the means described in this Section 10. 11. Registration. The Company currently has an effective registration statement on file with the U.S. Securities and Exchange Commission with respect to the Shares subject to the Award. The Company intends to maintain this registration but has no obligation to do so. If the registration ceases to be effective, you will not be able to transfer or sell Shares issued to you pursuant to the Award unless exemptions from registration under applicable securities laws are available. Such exemptions from registration are very limited and might be unavailable. You agree that any resale by you of the Shares issued pursuant to the Award shall comply in all respects with the requirements of all applicable securities laws, rules and regulations, including, without limitation, the provisions of the Securities Act, the Exchange Act and the respective rules and regulations promulgated thereunder, and any other law, rule or regulation including, without limitation, applicable securities law and exchange control regulations for your country of residence, as all may be amended from time to time. The Company shall not be obligated to either issue the Shares (or any benefit in lieu of the Shares) or permit the resale of any Shares if such issuance or resale would violate any such requirements. 12. Limitation on Rights; Nature of Grant. By entering into this Agreement and accepting the Award, you acknowledge, understand and agree that: a. the Plan is established voluntarily by the Company, it is discretionary in nature and it may be modified, suspended or terminated by the Company at any time, to the extent permitted by the Plan; b. the grant of the Award is a one-time benefit and does not create any contractual or other right to receive future grants of awards or benefits in lieu of awards, even if awards have been granted in the past; c. all determinations with respect to any future grants, of awards will be at the sole discretion of the Company; d. your participation in the Plan is voluntary; e. the Award and the Shares subject to the Award are not intended to replace any pension rights or compensation; f. unless provided for in a separate agreement between Grantee and the Company, the Award and the Shares subject to the Award, and the income and value of same, are not part of normal or expected compensation for purposes of calculating any benefits, severance, resignation, termination, redundancy, dismissal, end of service payments, bonuses, long-service awards, pension or retirement or welfare benefits or similar payments; g. the future value of the Common Stock subject to the Award is unknown, indeterminable and cannot be predicted with certainty; h. neither the Plan, the Award nor the issuance of the Shares shall create a right to employment or be interpreted to form an employment contract with the Employer, the Company, or any subsidiary and shall not interfere with the ability of the Company, any subsidiary or the Employer, as applicable, to terminate your employment at any time; and i. unless otherwise provided in the Plan or by the Company in its discretion, the Award and the benefit evidenced by this Agreement do not create any entitlement to have the Award or any such benefits transferred to, or assumed by, another company nor to be exchanged, cashed out or substituted for,

in connection with any corporate transaction affecting the Shares. 13. No Advice Regarding Grant. The Company is not providing any tax, legal or financial advice, nor is the Company making any recommendations regarding your participation in the Plan, or your acquisition or sale of the underlying Shares. You are hereby advised to consult with your own personal tax, legal and financial advisors regarding your participation in the Plan before taking any action related to the Plan. 14. Employee Data Privacy. By entering into this Agreement and accepting the Award: a. you explicitly and unambiguously consent to the collection, use and transfer, in electronic or other form, of any of your personal data as described in this Agreement and any other restricted stock unit grant materials by and among, as applicable, the Employer, the Company and its Subsidiaries for the exclusive purpose of implementing, administering and managing your participation in the Plan; b. you understand that the Company and the Employer may, for the exclusive purpose of implementing, administering and managing the Plan, hold certain personal information about you, including but not limited to your name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job title, and details of all awards or entitlements to Common Stock granted to you under the Plan or otherwise (“Data”); c. you understand that Data will be transferred to, in electronic or other form, and stored by, a broker or stock plan service provider selected by the Company, to assist the Company with the implementation, administration and management of the Plan. You understand that the recipients of the Data may be located in the United States or elsewhere, and that the recipients’ country may have different data privacy laws and protections than your country. You authorize the Company, the broker or stock plan services provider, and any other possible recipients that may assist the Company (presently or in the future) with implementing, administering and managing the Plan to receive, possess, use, retain and transfer the Data, in electronic or other form, for the sole purpose of implementing, administering and managing your participation in the Plan; d. you understand that Data will be held only as long as is necessary to implement, administer and manage your participation in the Plan; e. you understand that you are providing the consents herein on a purely voluntary basis, and that if you do not consent, or if you later seek to revoke your consent, your employment and career with the Employer will not be adversely affected, and the only adverse consequence of refusing or withdrawing your consent is that the Company would not be able to grant you restricted stock units or other equity awards or administer or maintain such awards, and you therefore understand that refusing or withdrawing your consent may affect your ability to participate in the Plan; and f. you understand that, you may, at any time, request a list with the names and addresses of any potential recipients of the Data, request access to the Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing your human resources representative. 15. Severability. In the event that any provision of this Agreement is deemed to be invalid or unenforceable, in whole or in part, the remaining provisions shall nevertheless remain in full force and effect without being impaired or invalidated in any way. 16. Governing Law and Venue. The Award and this Agreement shall be governed by and construed in accordance with the laws of the State of Nevada, without regard to conflict of laws principles. Each party agrees to exclusive personal jurisdiction and venue in the federal and state courts in Clark County, Nevada, for any dispute arising out of this Agreement. 17. Electronic Delivery and Acceptance. The Company may, in its sole discretion, decide to deliver any documents related to the Award and participation in the Plan or future Awards that may be granted under the Plan by electronic means or to request your consent to participate in the Plan by electronic means. You hereby consent to receive such documents by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company.

18. Code Section 409A. It is intended that all compensation payable pursuant to this Agreement are exempt from or, alternatively, comply with Section 409A (and any legally binding guidance promulgated under Section 409A, including, without limitation, the Final Treasury Regulations) (“Code Section 409A”), and this Agreement will be interpreted, administered and operated accordingly. The Company reserves the right, to the extent the Company deems necessary or advisable in its sole discretion, to unilaterally amend or modify this Agreement as may be necessary to ensure that all payments provided for under this Agreement are made in a manner that qualifies for exemption from or complies with Code Section 409A; provided, however, that the Company makes no representation that the grant, vesting, or settlement of the Award will be exempt from or comply with Code Section 409A and makes no undertaking to preclude Code Section 409A from applying to the grant, vesting or settlement of the Award granted pursuant to this Agreement. In the event that any provision of this Agreement is inconsistent with Code Section 409A or such guidance, then the applicable provisions of Code Section 409A shall supersede such inconsistent provision. Notwithstanding the foregoing, in no event will any of Company, its parent, or their respective subsidiaries, affiliates, or officers, directors, employees, or agents have any liability for failure of the form of this Agreement to be exempt from or comply with Code Section 409A and none of the foregoing guarantees that the form of this Agreement is exempt from or complies with Code Section 409A. For all purposes under Code Section 409A, Grantee’s right to receive any payments pursuant to this Agreement shall be treated as a right to receive a separate and distinct payment, and any payments to be made in installments shall be deemed to be a series of separate payments. Whenever a payment under this Agreement specifies a payment period with reference to a number of days, the actual date of payment within the specified period shall be within the sole discretion of Company. A termination of employment under this Agreement shall mean a “separation from service” under Code Section 409A. Notwithstanding any provisions of the Agreement to the contrary, to the extent the that Code Section 409A would cause an adverse tax consequence to Grantee, a Change in Control shall not be deemed to occur for purposes of this Agreement unless the Change in Control meets the definition ascribed to the phrase “Change in the Ownership or Effective Control of a Corporation or in the Ownership of a Substantial Portion of the Assets of a Corporation” under Treasury Department Regulation 1.409A-3(i)(5), as revised from time to time in either subsequent regulations or other guidance. 19. Compliance with Applicable Laws. The issuance and transfer of shares of Class B Common Stock will be subject to compliance by the Company and Grantee with all applicable requirements of federal and state securities laws and with all applicable requirements of any stock exchange on which the Class B Common Stock may be listed. No shares of Class B Common Stock will be issued or transferred unless and until any then applicable requirements of state and federal laws and regulatory agencies have been fully complied with to the satisfaction of the Company and its counsel. 20. Imposition of Other Requirements. The Company reserves the right to impose other requirements on your participation in the Plan, on the Award and on any Shares issued in settlement of the Award, to the extent the Company determines it is necessary or advisable for legal or administrative reasons, and to require you to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing. 21. Waiver. You acknowledge that a waiver by the Company of breach of any provision of this Agreement shall not operate or be construed as a waiver of any other provision of this Agreement, or of any subsequent breach by you or any other Participant. 22. Clawback Policy. The Company has adopted a Compensation Clawback Policy as of November 30, 2023 (the “Clawback Policy”). If Grantee is a Covered Employee (as defined in the Clawback Policy), then Grantee acknowledges that Grantee is fully bound by, and subject to all of the terms and conditions of the Clawback Policy and agrees to abide by the terms of the Clawback Policy. To the extent that the Committee determines that all or any portion of the RSUs or the Shares issued on settlement thereof must be cancelled, forfeited, repaid, or otherwise recovered by the Company, Grantee shall promptly take whatever action is necessary to effectuate such cancellation, forfeiture, repayment, or recovery. 23. Execution of Agreement. By electronically or otherwise accepting this Agreement, you acknowledge your understanding and acceptance of the terms and conditions of the Award. The Company has no obligation to issue you Shares under this Agreement if you do not accept the Award. Further, any acceptance of Shares issued pursuant to this Agreement shall constitute your acceptance of the Award and your agreement with all terms and conditions of the Award, as set forth in the Plan and this Agreement. Signature Page to Follow

ACCEPTANCE AND ACKNOWLEDGMENT The parties accept and agree to the terms of the Restricted Stock Unit Award described in this Agreement and in the Plan, acknowledge receipt of a copy of this Agreement and the Plan and acknowledge that each has read them carefully and that each fully understands their contents. RUMBLEON, INC. GRANTEE By: By: ________________________________ Name: Name: ________________________________ Title: Date: ________________________________ Date: __________________________________

PERFORMANCE RESTRICTED STOCK UNIT AWARD TO: You (“Grantee”) have been granted this restricted stock unit (“RSU”) award (the “Award”) by RumbleOn, Inc. (the “Company”) pursuant to the RumbleOn 2017 Stock Incentive Plan (as amended to date, the “Plan”). This Restricted Stock Unit Award Agreement (the “Agreement”) confirms the understanding between the Company and you as of the Effective Date. The Award represents an unsecured and unfunded promise of the Company to deliver Class B Common Stock of the Company in the future subject to the fulfillment of the vesting conditions set forth in the Agreement. The grant of the RSUs is made in consideration of the services to be rendered by Grantee to the Company. 1. Introduction. The terms of the Award are as set forth in this Agreement and in the Plan. The Plan is incorporated into this Agreement by reference, which means that this Agreement is limited by and subject to the express terms and provisions of the Plan. You agree that you have been provided access to the Plan and that this Award shall be subject to the conditions set forth in the Plan, including future amendments thereto. In the event of a conflict between the terms of this Agreement and the terms of the Plan, the terms of the Plan shall control. Capitalized terms that are not defined in this Agreement have the meanings given to them in the Plan. The most important terms of the Award are summarized as follows: 2. Effective Date: 3. Grant ID: 4. Number of RSUs Subject to this Award: 5. Vesting Schedule: Subject to your continuous employment and the terms of this Agreement, including, without limitation, Sections 6, 7 and 9, the Award will vest according to the following schedule: Number of RSUs that Would Vest Minimum Closing Stock Price for 30 Consecutive Trading Days [1/3] $12.00 [1/3] $17.00 [1/3] $22.00 6. Conversion of RSUs and Issuance of Shares. Upon each vesting of the Award (each, a “Vest Date”), one share of Common Stock shall be issuable for each RSU that vests on such Vest Date (the “Shares”), subject to the terms and provisions of the Plan and this Agreement. Thereafter, the Company will transfer such Shares to you upon satisfaction of any required Tax-Related Items (as defined in Section 10). No fractional shares shall be issued under this Agreement. 7. Termination of Employment or Other Services. a. Termination. Except as otherwise provided for in a separate agreement between the Company and you that is in effect at the time of your termination, the terms of Section 6(f) of the Plan shall apply to the RSUs. b. For purposes of the Award, your employment will be considered terminated as of the date the Company determines you are no longer actively providing services to the Company or a subsidiary (regardless of the reason for such termination and whether or not later found to be invalid or in breach of employment laws in the jurisdiction where you are employed or the terms of your employment agreement, if any), and unless otherwise expressly provided in this Agreement or determined by the Company, your right to continue to vest in the Award, if any, will terminate as of such date and will not be extended by any notice period (e.g., your period of service would not include any contractual notice period or any period of "garden leave" or similar period mandated under employment laws, statutory laws, regulatory laws or common laws in the jurisdiction where you are employed or the terms of your employment agreement, if any). 8. Right to Shares. Unless otherwise provide in the Plan, you shall have no rights of that of a shareholder with

respect to the RSUs (including any voting rights or rights with respect to dividends paid on the Class B Common Stock) issuable under the Award until the Award is settled by the issuance of such Shares to you. a. Distribution. Provided that the vesting requirements have been met, the Company shall deliver the Shares to Grantee or direct the brokerage agent whom the Company is using to administer the distribution of Shares as soon as reasonably practical. Notwithstanding the forgoing, to the extent that the vesting of RSUs is accelerated pursuant to Section 7 hereof, the Shares shall be delivered within thirty (30) days following the satisfaction of such vesting requirement. b. Transferability. The RSUs may not be sold, assigned, pledged, exchanged, hypothecated or otherwise transferred, encumbered or disposed of unless the Plan so provides. 9. Non-Competition and Non-Solicitation. a. In consideration of the RSUs, Grantee agrees and covenants not to, during Grantee’s employment with the Company or a subsidiary and for a period of twelve (12) months following Grantee’s termination of employment with the Company or a subsidiary for any reason, directly or indirectly, in any capacity, on Grantee’s own behalf or on behalf of any other person or entity (except on behalf of the Company or any subsidiary): i. Engage in the Competitive Business or be employed by or serve as an officer, director, partner, shareholder, member, owner, employer, employee, consultant, agent, independent contractor, advisor, or guarantor, for a Competitive Business (as defined in this Agreement), or ii. Induce, encourage, solicit or cause, or attempt to induce, encourage, solicit or cause clients to cease doing business with, or otherwise change or diminish the client’s business with the Company or any subsidiary, or iii. Hire, attempt to hire, solicit, divert, induce, or otherwise cause, attempt to cause, or encourage employees or agents of the Company or any subsidiary to leave the Company’s employ or such subsidiary’s employ for any reason. b. Competitive Business means the ownership or operation of (i) any individual dealership or group of dealerships, operating at any retail location within 50 miles of any retail location operated by the Company or its subsidiary as of the termination of Grantee’s employment with the Company or any subsidiary that sell or lease new or pre-owned motorcycles, three wheeled motorcycles/autocycles, snowmobiles, watercraft, ATVs, UTVs, side-by-sides, or other modes of transportation, for either on-road and off-highway use, (“Powersports Equipment”) or offer the sale, leasing, rental, financing, servicing (including supply of parts) and ancillary activities relating to Powersports Equipment, (ii) any technology or e-commerce platform and/or any other internet-based platform, that sell or lease new or pre-owned Powersports Equipment or offer the sale, leasing, rental, financing, servicing (including supply of parts) and ancillary activities relating to Powersports Equipment; and (iii) any other business engaged in by the Company or any subsidiary during Grantee’s employment therewith. c. If Grantee breaches any of the covenants set forth in Section 9(a) of this Agreement, (i) all unvested RSUs will terminate automatically and be immediately forfeited and (ii) Grantee consents and agrees that the Company will be entitled to seek, in addition to other available remedies, a temporary or permanent injunction or other equitable relief against such breach or threatened breach from any court of competent jurisdiction, without the necessity of showing any actual damages or that money damages would not afford an adequate remedy, and without the necessity of posting any bond or other security. The aforementioned equitable relief shall be in addition to, not in lieu of, legal remedies, monetary damages or other available forms of relief. 10. Taxes. a. Responsibility for Taxes. You acknowledge that, regardless of any action taken by the Company or, if different, your employer (the “Employer”), the ultimate liability for all income tax, social insurance payroll tax, fringe benefits tax, payment on account or other tax-related items related to

your participation in the Plan and legally applicable to you or deemed by the Company or the Employer in its discretion to be an appropriate charge to you even if legally applicable to the Company or the Employer (collectively, “Tax-Related Items”) is and remains your responsibility and may exceed the amount (if any) withheld by the Company or the Employer. You further acknowledge that (i) neither the Company nor the Employer make any representation or undertaking regarding the treatment of any Tax-Related Items in connection with any aspect of the Award including without limitation, the grant, vesting, or settlement of the Award or the subsequent sale of Shares issued pursuant to the Award; and (ii) the Company and the Employer do not commit to and are under no obligation to structure the Award to reduce or eliminate your liability for Tax-Related Items or achieve any particular tax result. Further, if you are subject to Tax-Related Items in more than one jurisdiction between the Award Date and the date of any relevant taxable or tax withholding event, as applicable, you acknowledge that the Company or the Employer (or former employer, as applicable) may be required to withhold or account for Tax-Related Items in more than one jurisdiction. b. Payment of Tax-Related Items. Prior to any event in connection with the Award (e.g., vesting) that gives rise to a Tax-Related Items obligation, you must arrange for the satisfaction of such Tax- Related Items in a manner acceptable to the Company and the Employer. i. By Sale of Shares. Unless you choose to satisfy the Tax-Related Items by some other means in accordance with clause (ii) below, your acceptance of this Award constitutes your instruction and authorization to the Company and the Designated Broker to sell on your behalf a number of Shares from those Shares issued to you as the Company determines to be appropriate to generate cash proceeds sufficient to satisfy your obligation for Tax- Related Items. Such Shares will be sold on the day of the event giving rise to the Tax- Related Items (e.g., a Vest Date) or as soon thereafter as practicable. You will be responsible for all broker's fees and other costs of sale, and you agree to indemnify and hold the Company harmless from any losses, costs, damages, or expenses relating to any such sale. The number of Shares sold may be determined by considering any applicable withholding rates, including maximum applicable rates, and to the extent the proceeds of such sale exceed your obligation for Tax-Related Items, the Company agrees to pay such excess in cash to you through payroll or otherwise as soon as practicable and you acknowledge that you have no entitlement to the equivalent in Shares. You further acknowledge that the Company or its designee is under no obligation to arrange for such sale at any particular price, and that the proceeds of any such sale may not be sufficient to satisfy your obligation for Tax-Related Items. Accordingly, you agree to pay to the Company or any of its Subsidiaries including the Employer as soon as practicable, including through additional payroll withholding, any amount of the Tax-Related Items that is not satisfied by the sale of Shares described above. ii. (ii)By Wire Transfer or Other Means. At any time not less than five business days before any obligation for Tax-Related Items arises (e.g., a Vest Date), you may elect to satisfy your obligation for Tax-Related Items by delivering to the Company an amount that the Company determines is sufficient to satisfy the Tax-Related Items by wire transfer to such account as the Company may direct, or such other means as the Company may establish or permit. If you have made an election to satisfy your obligation for Tax- Related Items by wire transfer or other means and, as determined by the Company, have not adequately funded the obligation for Tax-Related Items within five business days before a Vest Date for this Award or any other award of restricted stock units granted to you under the Plan, the Company reserves the right to satisfy your obligation for Tax-Related Items pursuant to the method described above in Section 10(b)(i). c. Right to Retain Shares or Cash. The Company may refuse to issue or deliver any Shares or the proceeds from the sale of Shares to you until the obligation for any Tax-Related Items due in connection with the Award has been satisfied. To the extent permitted by law, the Company has the right to retain, without notice, from Shares issuable under the Award, Shares having a value sufficient to satisfy the Tax-Related Items. Further, the Company or the Employer has the right to retain, without notice, from salary or other amounts payable to you, cash sufficient to satisfy the Tax-Related Items. If your obligation for Tax-Related Items is satisfied by the Company withholding in Shares, for tax purposes, you are deemed to have been issued the full number of Shares subject to the vested Award, notwithstanding that a number of the Shares is held back solely

for the purpose of paying the Tax-Related Items. You agree to pay to the Company or the Employer any amount of Tax-Related Items that the Company or the Employer may be required to withhold or account for as a result of your participation in the Plan that cannot be satisfied by the means described in this Section 10. 11. Registration. The Company currently has an effective registration statement on file with the U.S. Securities and Exchange Commission with respect to the Shares subject to the Award. The Company intends to maintain this registration but has no obligation to do so. If the registration ceases to be effective, you will not be able to transfer or sell Shares issued to you pursuant to the Award unless exemptions from registration under applicable securities laws are available. Such exemptions from registration are very limited and might be unavailable. You agree that any resale by you of the Shares issued pursuant to the Award shall comply in all respects with the requirements of all applicable securities laws, rules and regulations, including, without limitation, the provisions of the Securities Act, the Exchange Act and the respective rules and regulations promulgated thereunder, and any other law, rule or regulation including, without limitation, applicable securities law and exchange control regulations for your country of residence, as all may be amended from time to time. The Company shall not be obligated to either issue the Shares (or any benefit in lieu of the Shares) or permit the resale of any Shares if such issuance or resale would violate any such requirements. 12. Limitation on Rights; Nature of Grant. By entering into this Agreement and accepting the Award, you acknowledge, understand and agree that: a. the Plan is established voluntarily by the Company, it is discretionary in nature and it may be modified, suspended or terminated by the Company at any time, to the extent permitted by the Plan; b. the grant of the Award is a one-time benefit and does not create any contractual or other right to receive future grants of awards or benefits in lieu of awards, even if awards have been granted in the past; c. all determinations with respect to any future grants, of awards will be at the sole discretion of the Company; d. your participation in the Plan is voluntary; e. the Award and the Shares subject to the Award are not intended to replace any pension rights or compensation; f. unless provided for in a separate agreement between Grantee and the Company, the Award and the Shares subject to the Award, and the income and value of same, are not part of normal or expected compensation for purposes of calculating any benefits, severance, resignation, termination, redundancy, dismissal, end of service payments, bonuses, long-service awards, pension or retirement or welfare benefits or similar payments; g. the future value of the Common Stock subject to the Award is unknown, indeterminable and cannot be predicted with certainty; h. neither the Plan, the Award nor the issuance of the Shares shall create a right to employment or be interpreted to form an employment contract with the Employer, the Company, or any subsidiary and shall not interfere with the ability of the Company, any subsidiary or the Employer, as applicable, to terminate your employment at any time; and i. unless otherwise provided in the Plan or by the Company in its discretion, the Award and the benefit evidenced by this Agreement do not create any entitlement to have the Award or any such benefits transferred to, or assumed by, another company nor to be exchanged, cashed out or substituted for, in connection with any corporate transaction affecting the Shares. 13. No Advice Regarding Grant. The Company is not providing any tax, legal or financial advice, nor is the Company making any recommendations regarding your participation in the Plan, or your acquisition or sale of the underlying Shares. You are hereby advised to consult with your own personal tax, legal and financial advisors regarding your participation in the Plan before taking any action related to the Plan.

14. Employee Data Privacy. By entering into this Agreement and accepting the Award: a. you explicitly and unambiguously consent to the collection, use and transfer, in electronic or other form, of any of your personal data as described in this Agreement and any other restricted stock unit grant materials by and among, as applicable, the Employer, the Company and its Subsidiaries for the exclusive purpose of implementing, administering and managing your participation in the Plan; b. you understand that the Company and the Employer may, for the exclusive purpose of implementing, administering and managing the Plan, hold certain personal information about you, including but not limited to your name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job title, and details of all awards or entitlements to Common Stock granted to you under the Plan or otherwise (“Data”); c. you understand that Data will be transferred to, in electronic or other form, and stored by, a broker or stock plan service provider selected by the Company, to assist the Company with the implementation, administration and management of the Plan. You understand that the recipients of the Data may be located in the United States or elsewhere, and that the recipients’ country may have different data privacy laws and protections than your country. You authorize the Company, the broker or stock plan services provider, and any other possible recipients that may assist the Company (presently or in the future) with implementing, administering and managing the Plan to receive, possess, use, retain and transfer the Data, in electronic or other form, for the sole purpose of implementing, administering and managing your participation in the Plan; d. you understand that Data will be held only as long as is necessary to implement, administer and manage your participation in the Plan; e. you understand that you are providing the consents herein on a purely voluntary basis, and that if you do not consent, or if you later seek to revoke your consent, your employment and career with the Employer will not be adversely affected, and the only adverse consequence of refusing or withdrawing your consent is that the Company would not be able to grant you restricted stock units or other equity awards or administer or maintain such awards, and you therefore understand that refusing or withdrawing your consent may affect your ability to participate in the Plan; and f. you understand that, you may, at any time, request a list with the names and addresses of any potential recipients of the Data, request access to the Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing your human resources representative. 15. Severability. In the event that any provision of this Agreement is deemed to be invalid or unenforceable, in whole or in part, the remaining provisions shall nevertheless remain in full force and effect without being impaired or invalidated in any way. 16. Governing Law and Venue. The Award and this Agreement shall be governed by and construed in accordance with the laws of the State of Nevada, without regard to conflict of laws principles. Each party agrees to exclusive personal jurisdiction and venue in the federal and state courts in Clark County, Nevada, for any dispute arising out of this Agreement. 17. Electronic Delivery and Acceptance. The Company may, in its sole discretion, decide to deliver any documents related to the Award and participation in the Plan or future Awards that may be granted under the Plan by electronic means or to request your consent to participate in the Plan by electronic means. You hereby consent to receive such documents by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company. 18. Code Section 409A. It is intended that all compensation payable pursuant to this Agreement are exempt from or, alternatively, comply with Section 409A (and any legally binding guidance promulgated under Section 409A, including, without limitation, the Final Treasury Regulations) (“Code Section 409A”), and this Agreement will be interpreted, administered and operated accordingly. The Company reserves the right, to the extent the Company deems necessary or advisable in its sole discretion, to unilaterally amend or modify this Agreement as may be necessary to ensure that all payments provided for under this Agreement are made

in a manner that qualifies for exemption from or complies with Code Section 409A; provided, however, that the Company makes no representation that the grant, vesting, or settlement of the Award will be exempt from or comply with Code Section 409A and makes no undertaking to preclude Code Section 409A from applying to the grant, vesting or settlement of the Award granted pursuant to this Agreement. In the event that any provision of this Agreement is inconsistent with Code Section 409A or such guidance, then the applicable provisions of Code Section 409A shall supersede such inconsistent provision. Notwithstanding the foregoing, in no event will any of Company, its parent, or their respective subsidiaries, affiliates, or officers, directors, employees, or agents have any liability for failure of the form of this Agreement to be exempt from or comply with Code Section 409A and none of the foregoing guarantees that the form of this Agreement is exempt from or complies with Code Section 409A. For all purposes under Code Section 409A, Grantee’s right to receive any payments pursuant to this Agreement shall be treated as a right to receive a separate and distinct payment, and any payments to be made in installments shall be deemed to be a series of separate payments. Whenever a payment under this Agreement specifies a payment period with reference to a number of days, the actual date of payment within the specified period shall be within the sole discretion of Company. A termination of employment under this Agreement shall mean a “separation from service” under Code Section 409A. Notwithstanding any provisions of the Agreement to the contrary, to the extent the that Code Section 409A would cause an adverse tax consequence to Grantee, a Change in Control shall not be deemed to occur for purposes of this Agreement unless the Change in Control meets the definition ascribed to the phrase “Change in the Ownership or Effective Control of a Corporation or in the Ownership of a Substantial Portion of the Assets of a Corporation” under Treasury Department Regulation 1.409A-3(i)(5), as revised from time to time in either subsequent regulations or other guidance. 19. Compliance with Applicable Laws. The issuance and transfer of shares of Class B Common Stock will be subject to compliance by the Company and Grantee with all applicable requirements of federal and state securities laws and with all applicable requirements of any stock exchange on which the Class B Common Stock may be listed. No shares of Class B Common Stock will be issued or transferred unless and until any then applicable requirements of state and federal laws and regulatory agencies have been fully complied with to the satisfaction of the Company and its counsel. 20. Imposition of Other Requirements. The Company reserves the right to impose other requirements on your participation in the Plan, on the Award and on any Shares issued in settlement of the Award, to the extent the Company determines it is necessary or advisable for legal or administrative reasons, and to require you to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing. 21. Waiver. You acknowledge that a waiver by the Company of breach of any provision of this Agreement shall not operate or be construed as a waiver of any other provision of this Agreement, or of any subsequent breach by you or any other Participant. 22. Clawback Policy. The Company has adopted a Compensation Clawback Policy as of November 30, 2023 (the “Clawback Policy”). If Grantee is a Covered Employee (as defined in the Clawback Policy), then Grantee acknowledges that Grantee is fully bound by, and subject to all of the terms and conditions of the Clawback Policy and agrees to abide by the terms of the Clawback Policy. To the extent that the Committee determines that all or any portion of the RSUs or the Shares issued on settlement thereof must be cancelled, forfeited, repaid, or otherwise recovered by the Company, Grantee shall promptly take whatever action is necessary to effectuate such cancellation, forfeiture, repayment, or recovery. 23. Execution of Agreement. By electronically or otherwise accepting this Agreement, you acknowledge your understanding and acceptance of the terms and conditions of the Award. The Company has no obligation to issue you Shares under this Agreement if you do not accept the Award. Further, any acceptance of Shares issued pursuant to this Agreement shall constitute your acceptance of the Award and your agreement with all terms and conditions of the Award, as set forth in the Plan and this Agreement. Signature Page to Follow

Exhibit 31.1

CERTIFICATION

I, Michael W. Kennedy, certify that:

(1)I have reviewed this Quarterly Report on Form 10-Q of RumbleOn, Inc.;

(2)Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3)Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4)The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

(5)The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.


Date:	May 8, 2024	By:	/s/ Michael W. Kennedy
			Chief Executive Officer

Exhibit 31.2

CERTIFICATION

I, Blake Lawson, certify that:

(1)I have reviewed this Quarterly Report on Form 10-Q of RumbleOn, Inc.;

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.


May 8, 2024	By:	/s/ Blake Lawson
		Chief Financial Officer

Exhibit 32.1

CERTIFICATION PURSUANT

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the accompanying Quarterly Report on Form 10-Q of RumbleOn, Inc. (the "Company") for the period ended March 31, 2024, as filed with the U.S. Securities and Exchange Commission (the “Report”), the undersigned hereby certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to my knowledge and belief, that:

(1)the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2)the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.


May 8, 2024	By:	/s/ Michael W. Kennedy
		Chief Executive Officer

Exhibit 32.2

CERTIFICATION PURSUANT

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

(1)the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2)the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.


May 8, 2024	By:	/s/ Blake Lawson
		Blake Lawson
		Chief Financial Officer

Cover - shares	3 Months Ended
Cover - shares	Mar. 31, 2024	May 06, 2024
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Mar. 31, 2024
Document Transition Report	false
Entity File Number	001-38248
Entity Registrant Name	RumbleOn, Inc.
Entity Incorporation, State or Country Code	NV
Entity Tax Identification Number	46-3951329
Entity Address, Address Line One	901 W Walnut Hill Lane
Entity Address, Address Line Two	Suite 110A
Entity Address, City or Town	Irving
Entity Address, State or Province	TX
Entity Address, Postal Zip Code	75038
City Area Code	214
Local Phone Number	771-9952
Title of 12(b) Security	Class B Common Stock, $0.001 par value
Trading Symbol	RMBL
Security Exchange Name	NASDAQ
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Amendment Flag	false
Entity Central Index Key	0001596961
Current Fiscal Year End Date	--12-31
Document Fiscal Year Focus	2024
Document Fiscal Period Focus	Q1
Class B
Entity Common Stock, Shares Outstanding		35,207,240
Class A
Entity Common Stock, Shares Outstanding		50,000

Condensed Consolidated Balance Sheets - USD ($) $ in Millions	Mar. 31, 2024	Dec. 31, 2023
Current assets:
Cash	$ 50.3	$ 58.9
Restricted cash	13.1	18.1
Accounts receivable, net	33.5	50.3
Inventory, net	353.7	347.5
Prepaid expense and other current assets	3.8	6.0
Total current assets	454.4	480.8
Property and equipment, net	74.9	76.8
Right-of-use assets	165.4	163.9
Franchise rights and other intangible assets	202.5	203.3
Other assets	1.5	1.5
Total assets	898.7	926.3
Current liabilities:
Accounts payable and other current liabilities	72.1	68.1
Vehicle floor plan notes payable	300.2	291.3
Current portion of long-term debt	39.2	35.6
Total current liabilities	411.5	395.0
Long-term liabilities:
Long-term debt, net of current maturities	206.0	238.7
Operating lease liabilities	136.4	134.1
Other long-term liabilities, including finance lease obligation	52.1	52.9
Total long-term liabilities	394.5	425.7
Total liabilities	806.0	820.7
Commitments and contingencies
Stockholders' equity:
Additional paid-in capital	688.6	701.0
Accumulated deficit	(591.6)	(591.1)
Class B common stock in treasury, at cost, 123,089 shares	(4.3)	(4.3)
Total stockholders' equity	92.7	105.6
Total liabilities and stockholders' equity	898.7	926.3
Class A
Stockholders' equity:
Common stock value	0.0	0.0
Class B
Stockholders' equity:
Common stock value	$ 0.0	$ 0.0

Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Mar. 31, 2024	Dec. 31, 2023
Treasury stock (in shares)	123,089	123,089
Class A
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized (in shares)	50,000	50,000
Common stock, shares, issued (in shares)	50,000	50,000
Common stock, shares, outstanding (in shares)	50,000	50,000
Class B
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized (in shares)	100,000,000	100,000,000
Common stock, shares, issued (in shares)	35,153,241	35,071,955
Common stock, shares, outstanding (in shares)	35,153,241	35,071,955

Condensed Consolidated Statements of Operations - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
Revenue:
Total revenue	$ 307.8	$ 334.4
Total cost of revenue	225.2	244.1
Gross profit	82.6	90.3
Selling, general and administrative	73.9	86.3
Depreciation and amortization	3.5	4.7
Operating income (loss)	5.2	(0.7)
Floor plan interest expense	(4.0)	(2.5)
Other interest expense	(12.1)	(15.1)
Other income	0.3	0.0
Loss from continuing operations before income taxes	(10.6)	(18.3)
Income tax provision (benefit)	(0.3)	(1.6)
Loss from continuing operations	(10.3)	(16.7)
Less: Loss from discontinued operations	0.0	(0.2)
Net loss	$ (10.3)	$ (16.9)
Weighted average shares - basic (in shares)	35,133,414	16,224,122
Weighted average shares - diluted (in shares)	35,133,414	16,224,122
Loss from continuing operations per share – basic (in dollars per share)	$ (0.29)	$ (1.03)
Loss from continuing operations per share – diluted (in dollars per share)	(0.29)	(1.03)
Loss from discontinued operations per share – basic (in dollars per share)	0	(0.01)
Loss from discontinued operations per share diluted – (in dollars per share)	0	(0.01)
Net loss per share — basic (in dollars per share)	(0.29)	(1.04)
Net loss per share — diluted (in dollars per share)	$ (0.29)	$ (1.04)
Powersports vehicles
Revenue:
Total revenue	$ 214.8	$ 233.3
Total cost of revenue	185.1	201.0
Parts, service and accessories
Revenue:
Total revenue	52.9	59.1
Total cost of revenue	29.3	31.8
Finance and insurance, net
Revenue:
Total revenue	25.8	27.2
Vehicle transportation services
Revenue:
Total revenue	14.3	14.8
Total cost of revenue	$ 10.8	$ 11.3

Consolidated Statements of Stockholders' Equity - USD ($) $ in Millions	Total	Cumulative Effect, Period of Adoption, Adjustment	Class A	Class B	Common Shares Class A	Common Shares Class B	Additional Paid-in Capital	Additional Paid-in Capital Cumulative Effect, Period of Adoption, Adjustment	Accumulated Deficit	Accumulated Deficit Cumulative Effect, Period of Adoption, Adjustment	Treasury Shares
Beginning balance (in shares) at Dec. 31, 2022					50,000	16,184,264
Beginning balance, amount at Dec. 31, 2022	$ 206.0						$ 585.9		$ (375.6)		$ (4.3)
Beginning balance, treasury (in shares) at Dec. 31, 2022											123,089
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Stock-based compensation (in shares)						111,471
Stock-based compensation	2.9						2.9
Net loss	(16.9)								(16.9)
Ending balance (in shares) at Mar. 31, 2023					50,000	16,295,735
Ending balance, amount at Mar. 31, 2023	192.0						588.8		(392.5)		$ (4.3)
Ending balance, treasury (in shares) at Mar. 31, 2023											123,089
Beginning balance (in shares) at Dec. 31, 2022					50,000	16,184,264
Beginning balance, amount at Dec. 31, 2022	206.0						585.9		(375.6)		$ (4.3)
Beginning balance, treasury (in shares) at Dec. 31, 2022											123,089
Ending balance (in shares) at Dec. 31, 2023			50,000	35,071,955	50,000	35,071,955
Ending balance, amount at Dec. 31, 2023	$ 105.6	$ (3.7)					701.0	$ (13.5)	(591.1)	$ 9.8	$ (4.3)
Ending balance, treasury (in shares) at Dec. 31, 2023	123,089										123,089
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Accounting standards update, extensible enumeration	Accounting Standards Update 2020-06 [Member]
Stock-based compensation (in shares)						81,286
Stock-based compensation	$ 1.4						1.4
Other	(0.3)						(0.3)
Net loss	(10.3)								(10.3)
Ending balance (in shares) at Mar. 31, 2024			50,000	35,153,241	50,000	35,153,241
Ending balance, amount at Mar. 31, 2024	$ 92.7						$ 688.6		$ (591.6)		$ (4.3)
Ending balance, treasury (in shares) at Mar. 31, 2024	123,089										123,089

Condensed Consolidated Statements of Cash Flows - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (10.3)	$ (16.9)
Less: Loss from discontinued operations	0.0	(0.2)
Loss from continuing operations	(10.3)	(16.7)
Adjustments to reconcile loss from continuing operations to net cash provided by operating activities:
Depreciation and amortization	3.5	4.7
Amortization of debt issuance costs	2.2	2.3
Stock-based compensation	1.4	2.9
Deferred taxes	(0.4)	(1.7)
Changes in operating assets and liabilities, net of acquisitions:
Accounts receivable	16.8	(4.3)
Inventory	(6.2)	1.2
Prepaid expenses and other current assets	2.2	2.6
Other liabilities	0.4	1.7
Accounts payable and accrued liabilities	4.1	2.9
Floor plan trade note borrowings	(10.7)	13.4
Net cash provided by operating activities	3.0	9.0
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisitions, net of cash received	0.0	(3.3)
Purchase of property and equipment	(1.0)	(1.9)
Technology development	(0.1)	(0.5)
Net cash used in investing activities	(1.1)	(5.7)
CASH FLOWS FROM FINANCING ACTIVITIES
Repayments of debt	(35.3)	(4.0)
Increase (decrease) in borrowings from non-trade floor plans	19.6	4.0
Proceeds from debt	0.5	0.0
Other financing	(0.3)	0.0
Net cash provided by (used in) financing activities	(15.5)	0.0
CASH FLOWS FROM DISCONTINUED OPERATIONS
Net cash used in discontinued operations	0.0	(0.1)
NET CHANGE IN CASH AND RESTRICTED CASH	(13.6)	3.2
Cash and restricted cash at beginning of period	77.0	58.6
Cash and restricted cash at end of period	$ 63.4	$ 61.8

DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES	3 Months Ended
	Mar. 31, 2024
Accounting Policies [Abstract]
DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES	DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES Description of Business Unless the context requires otherwise, references in these financial statements to “RumbleOn,” the “Company,” “we,” “us,” and “our” refer to RumbleOn, Inc. and its consolidated subsidiaries. RumbleOn, Inc. is headquartered in the Dallas Metroplex and completed its initial public offering in 2017. We operate primarily through two operating segments, which are also our reportable segments for segment reporting: our powersports dealership group and Wholesale Express, LLC (“Express”), a transportation services provider. We were incorporated in 2013. We have grown primarily through acquisition, the largest to date being our 2021 acquisition of the RideNow business followed by our 2022 acquisition of the Freedom Powersports business. These acquisitions added 54 powersports dealerships to our Company. We offer a wide selection of new and pre-owned motorcycles, all-terrain vehicles (“ATV”), utility terrain or side-by-side vehicles (“SXS”), personal watercraft (“PWC”), snowmobiles, and other powersports products, including parts, apparel, accessories, finance & insurance products and services ("F&I"), and aftermarket products from a wide range of manufacturers. Additionally, we offer a full suite of repair and maintenance services. As of March 31, 2024, we operated 54 retail locations with powersports franchises (motorcycles, ATVs, SXSs, PWCs, snowmobiles, and other powersports products) in Alabama, Arizona, California, Florida, Georgia, Kansas, Nevada, North Carolina, Ohio, Oklahoma, South Dakota, Texas, and Washington. We source high quality pre-owned inventory via our proprietary Cash Offer technology, which allows us to purchase pre-owned units directly from consumers. Express provides asset-light brokerage services facilitating automobile transportation primarily between and among dealers. We provide services focused on pre-owned vehicles to clients in all 50 states through our established network of pre-qualified carriers. Basis of Presentation The accompanying unaudited condensed consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim information and with the instructions on Form 10-Q and Rule 8-03 of Regulation S-X pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for smaller reporting companies. The condensed consolidated financial statements include the accounts of RumbleOn, Inc. and its subsidiaries, which are all wholly owned. In accordance with those rules and regulations, the Company has omitted certain information and notes required by GAAP for annual consolidated financial statements. In the opinion of management, these condensed consolidated financial statements contain all normal, recurring adjustments necessary for the fair presentation of the Company’s financial position and results of operations for the periods presented. The year-end balance sheet data was derived from audited financial statements. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 (the “2023 Form 10-K”). The results of operations for the three months ended March 31, 2024 are not necessarily indicative of the results expected for the entire fiscal year. Intercompany accounts and material intercompany transactions have been eliminated. Reclassifications Certain prior year amounts have been reclassified to conform to the current year's presentation. In particular, the financing lease obligation was reclassified from debt to other long-term liabilities on the consolidated balance sheet. Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. These estimates are based on management's best knowledge of current events, historical experience, actions that the Company may undertake in the future and on various other assumptions that are believed to be reasonable under the circumstances. As additional information becomes available, or actual amounts are determinable, the recorded estimates are revised. Consequently, operating results can be affected by revisions to prior accounting estimates. Adoption of New Accounting Standards Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40) On January 1, 2024, the Company adopted ASU 2020-06, Debt - Debt with Conversion and Other Options and Derivatives and Hedging - Contracts in Entity’s Own Equity, using the modified retrospective method. As a result of this adoption, the Company de-recognized the remaining unamortized debt discount of $3.7 million on its 6.75% convertible secured senior notes and therefore no longer recognizes any amortization of such debt discount as interest expense. Upon adoption of ASU 2020-06, the Company reclassified the $3.7 million unamortized debt discount from additional paid-in-capital to long-term debt and also recorded a $9.8 million cumulative adjustment credit to retained earnings for amortization from the issuance date through January 1, 2024 with an offset to additional paid-in-capital. The impact of our adoption of this standard was $0.02 per share for the three months ended March 31, 2024, which reflected the reduction of non-cash interest expense. The prior period consolidated financial statements have not been retrospectively adjusted and continue to be reported under the accounting standards in effect for those periods. Recent Pronouncements Not Yet Adopted Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures Issued in November 2023, ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, requires a public entity to disclose significant segment expenses and other segment items on an annual and interim basis and provide in interim periods all disclosures about a reportable segment’s profit or loss and assets that are currently required annually. Additionally, it requires a public entity to disclose the title and position of the Chief Operating Decision Maker (“CODM”). The ASU does not change how a public entity identifies its operating segments, aggregates them, or applies the quantitative thresholds to determine its reportable segments. The new standard is effective for us for fiscal year 2024 and interim periods beginning in 2025, with early adoption permitted. We will adopt this standard beginning with our 2024 Annual Report on Form 10-K. We expect this ASU to only impact our disclosures, which will be made on a retrospective basis, with no impacts to our results of operations, cash flows and financial condition. Income Taxes (Topic 740): Improvements to Income Tax Disclosures Issued in December 2023, ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, focuses on the rate reconciliation and income taxes paid. This ASU requires disclosure, on an annual basis, a tabular rate reconciliation using both percentages and currency amounts, broken out into specified categories with certain reconciling items further broken out by nature and jurisdiction to the extent those items exceed a specified threshold. In addition, the ASU requires disclosure of income taxes paid, net of refunds received disaggregated by federal, state/local, and foreign and by jurisdiction if the amount is at least 5% of total income tax payments, net of refunds received. The new standard is effective for the Company for 2025, with early adoption permitted. An entity may apply the amendments in this ASU prospectively by providing the revised disclosures for the period ending December 31, 2025 and continuing to provide the pre-ASU disclosures for the prior periods, or may apply the amendments retrospectively by providing the revised disclosures for all periods presented. We expect this ASU to only impact our disclosures with no impacts to our results of operations, cash flows, and financial condition.

REVENUE

3 Months Ended

Mar. 31, 2024

Revenue from Contract with Customer [Abstract]

REVENUE


($ in millions)	Three Months Ended March 31,
	2024		2023
Revenue
New vehicles	$	155.0	$	156.4
Pre-owned vehicles	59.8		76.9
Total powersports vehicles	214.8		233.3

Parts, service and accessories	52.9		59.1
Finance and insurance, net	25.8		27.2
Vehicle transportation services	14.3		14.8
Total revenue	$	307.8	$	334.4

Timing of revenue recognition
Goods and services transferred at a point in time	$	275.7	$	303.7
Good and services transferred over time	32.1		30.7
Total revenue	$	307.8	$	334.4

DEBT

3 Months Ended

Mar. 31, 2024

Debt Disclosure [Abstract]

DEBT

Long-term debt consisted of the following as of March 31, 2024 and December 31, 2023:


($ in millions)	March 31, 2024		December 31, 2023
Term Loan Credit Agreement due August 2026	$	226.0	$	248.7
Convertible senior 6.75% promissory notes due January 2025	38.8		38.8
RumbleOn Finance line of credit(1)	—		12.2
Fleet notes and other	2.0		2.1
Total principal amount	266.8		301.8
Less: unamortized debt issuance costs(2)	(21.6)		(27.5)
Total long-term debt	245.2		274.3
Less: Current portion of long-term debt	(39.2)		(35.6)
Long-term debt, net of current portion	$	206.0	$	238.7

(1) Terminated after it was paid in full.

Vehicle floor plan notes payable as of March 31, 2024 and December 31, 2023 were as follows:


($ in millions)	March 31, 2024		December 31, 2023
Floor plan notes payable - trade	$	91.2	$	101.9
Floor plan notes payable - non-trade	209.0		189.4
Floor plan notes payable	$	300.2	$	291.3

Term Loan Credit Agreement

Convertible Senior 6.75% Promissory Notes

RumbleOn Finance Line of Credit

Vehicle Floor Plan Notes Payable

The Company has a Floor Plan Line with J.P. Morgan (the “JPM Credit Line”) that terminates October 25, 2024. Advances under the JPM Credit Line are limited to $47.5 million as of March 31, 2024.

STOCK-BASED COMPENSATION

3 Months Ended

Mar. 31, 2024

Share-Based Payment Arrangement [Abstract]

STOCK-BASED COMPENSATION

The following table reflects the Company's stock-based compensation expense:


($ in millions)	Three Months Ended March 31,
	2024		2023
Restricted Stock Units	$	1.2	$	2.9
Stock Options	0.2		—
Total stock-based compensation	$	1.4	$	2.9

INCOME TAXES	3 Months Ended
INCOME TAXES	Mar. 31, 2024
Income Tax Disclosure [Abstract]
INCOME TAXES	INCOME TAXES The Company recognized a tax benefit of $0.3 million for the three months ended March 31, 2024, representing an effective income tax rate of 2.8%. The difference between the U.S. federal income tax rate of 21.0% and the Company's overall income tax rate was primarily due to state income tax, the tax effect of non-deductible executive compensation and a change in the valuation allowance for federal and state tax purposes. The Company recognized a tax benefit of $1.6 million for the three months ended March 31, 2023, representing an effective income tax rate of 8.8%. The difference between the U.S. federal income tax rate of 21.0% and the Company’s overall income tax rate for the three months ended March 31, 2023 was primarily due to the tax effect of non-deductible executive compensation, non-deductible interest expense, and discrete tax impacts of stock compensation vesting in the quarter.

LOSS PER SHARE

3 Months Ended

Mar. 31, 2024

Earnings Per Share [Abstract]

LOSS PER SHARE

The following common stock equivalents were anti-dilutive and were excluded from the calculations of loss per share for the respective periods:


	Three Months Ended March 31,
	2024	2023
Unvested restricted stock units	787,415	1,323,598
Warrants to purchase shares of Class B Common Stock	1,212,121	1,228,652
Shares issuable in connection with 6.75% convertible senior notes	1,302,004	982,107
Vested stock options	801	2,340
Performance stock options	825,000	—

SUPPLEMENTAL CASH FLOW INFORMATION

3 Months Ended

Mar. 31, 2024

Supplemental Cash Flow Information [Abstract]

SUPPLEMENTAL CASH FLOW INFORMATION

The following table includes supplemental cash flow information, including noncash investing and financing activity for the three months ended March 31, 2024 and 2023:


	Three Months Ended March 31,
($ in millions)	2024		2023
Cash paid for interest	$	14.7	$	15.8
Cash paid for (refunds from) taxes	(1.6)		—
Cash payments for operating leases	7.5		7.0
Right-of-use assets obtained in exchange for operating lease liabilities	4.8		2.8
Capital expenditures and technology development costs included in accounts payable and other current liabilities	—		0.1
Capital expenditures included in debt	—		0.5

The following table shows the cash and restricted cash balances for the Statements of Cash Flows:


(S in millions)	March 31, 2024		December 31, 2023		March 31, 2023
Cash	$	50.3	$	58.9	$	51.8
Restricted cash(1)	13.1		18.1		10.0
Total cash, cash equivalents, and restricted cash	$	63.4	$	77.0	$	61.8

(1) Amounts included in restricted cash are primarily comprised of the deposits required under the Company's various floor plan lines of credit.

RELATED-PARTY TRANSACTIONS

3 Months Ended

Mar. 31, 2024

RELATED-PARTY TRANSACTIONS

Leases

The following table provides the amounts for related party leases that are included on the balance sheets:


($ in millions)	March 31, 2024		December 31, 2023
Right-of-use assets	$	111.9	$	108.5
Current portion of operating lease liabilities(1)	14.3		14.2
Long-term portion of operating lease liabilities	99.6		96.2

(1) Included in accounts payable and other current liabilities.

Employment of Immediate Family Members

SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2024

Segment Reporting [Abstract]

SEGMENT INFORMATION


($ in millions)	Powersports		Vehicle Transportation Services		Eliminations(1)		Total















Three Months Ended March 31, 2024
Revenue from external customers	$	293.5	$	14.3	$	—	$	307.8
Operating income (loss)	3.8		1.4		—		5.2
Depreciation and amortization	3.5		—		—		3.5
Interest expense(2)	16.1		—		—		16.1

Three Months Ended March 31, 2023
Revenue from external customers	319.6		14.8		—		334.4
Revenue from other operating segments(1)	—		0.2		(0.2)		—
Operating income (loss)	(2.1)		1.4		—		(0.7)
Depreciation and amortization	4.7		—		—		4.7
Interest expense(2)	17.6		—		—		17.6

Total Assets by Segment
March 31, 2024	1,697.3		4.8		(803.4)		898.7
December 31, 2023	1,766.3		4.0		(844.0)		926.3

(1) Primarily revenue from the automotive segment, which is reported as discontinued operations.

(2) Includes floor plan interest and other interest expense.

COMMITMENTS AND CONTINGENCIES	3 Months Ended
COMMITMENTS AND CONTINGENCIES	Mar. 31, 2024
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	COMMITMENTS AND CONTINGENCIES Legal Matters From time to time, the Company is involved in various claims and legal actions that arise in the ordinary course of business. Although the results of litigation and claims cannot be predicted with certainty, as of March 31, 2024, the Company does not believe that the ultimate resolution of any legal actions, either individually or in the aggregate, will have a material adverse effect on its financial position, results of operations, liquidity, and capital resources. Future litigation may be necessary to defend the Company by determining the scope, enforceability and validity of third-party proprietary rights or to establish its own proprietary rights. The results of any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation can have an adverse impact on the Company because of defense and settlement costs, diversion of management resources, and other factors. As previously disclosed, the Company is conducting an investigation of certain allegations surrounding Marshall Chesrown’s use of Company resources. The investigation remains ongoing and as of the date of this filing, the Company has made no final determination as to what action to take. On July 7, 2023, Mr. Chesrown provided the Board a letter of resignation (the “Resignation Letter”) describing Mr. Chesrown’s disagreement with several recent corporate governance, disclosure and other actions taken by the Company, the Board and certain of its members, and indicated his intent to pursue legal claims. The Company disagrees with the characterization of the allegations and assertions described in the Resignation Letter. The Company and Mr. Chesrown conducted a pre-suit mediation in October 2023, as required in his employment agreement, but did not resolve the matter. On March 13, 2024, Mr. Chesrown filed suit against the Company in Delaware Superior Court for the claims asserted in his Resignation Letter. Mr. Chesrown is seeking a declaratory judgment that he resigned with good reason, termination compensation damages in the amount of $7.5 million, general and reputational damages in the amount of $50 million, punitive damages, attorney's fees and litigation costs. We intend to defend these claims vigorously; however, we can provide no assurance regarding the outcome of this matter. Letters of Credit We issue letters of credit to secure the Company’s various financial obligations, including floor plan financing arrangements and insurance policy deductibles and other claims. The total amount of outstanding letters of credit as of March 31, 2024 was $10.5 million. We do not believe that it is probable that any of the letters of credit will be drawn upon.

Pay vs Performance Disclosure - USD ($) $ in Millions	3 Months Ended
Pay vs Performance Disclosure - USD ($) $ in Millions	Mar. 31, 2024	Mar. 31, 2023
Pay vs Performance Disclosure
Net loss	$ (10.3)	$ (16.9)

Insider Trading Arrangements	3 Months Ended
Insider Trading Arrangements	Mar. 31, 2024
Trading Arrangements, by Individual
Rule 10b5-1 Arrangement Adopted	false
Non-Rule 10b5-1 Arrangement Adopted	false
Rule 10b5-1 Arrangement Terminated	false
Non-Rule 10b5-1 Arrangement Terminated	false

DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES (Policies)	3 Months Ended
	Mar. 31, 2024
Accounting Policies [Abstract]
Basis of Presentation	Basis of Presentation The accompanying unaudited condensed consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim information and with the instructions on Form 10-Q and Rule 8-03 of Regulation S-X pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for smaller reporting companies. The condensed consolidated financial statements include the accounts of RumbleOn, Inc. and its subsidiaries, which are all wholly owned. In accordance with those rules and regulations, the Company has omitted certain information and notes required by GAAP for annual consolidated financial statements. In the opinion of management, these condensed consolidated financial statements contain all normal, recurring adjustments necessary for the fair presentation of the Company’s financial position and results of operations for the periods presented. The year-end balance sheet data was derived from audited financial statements. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 (the “2023 Form 10-K”). The results of operations for the three months ended March 31, 2024 are not necessarily indicative of the results expected for the entire fiscal year. Intercompany accounts and material intercompany transactions have been eliminated.
Reclassifications	Reclassifications Certain prior year amounts have been reclassified to conform to the current year's presentation. In particular, the financing lease obligation was reclassified from debt to other long-term liabilities on the consolidated balance sheet.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. These estimates are based on management's best knowledge of current events, historical experience, actions that the Company may undertake in the future and on various other assumptions that are believed to be reasonable under the circumstances. As additional information becomes available, or actual amounts are determinable, the recorded estimates are revised. Consequently, operating results can be affected by revisions to prior accounting estimates.
Adoption of New Accounting Standards and Recent Pronouncements Not Yet Adopted	Adoption of New Accounting Standards Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40) On January 1, 2024, the Company adopted ASU 2020-06, Debt - Debt with Conversion and Other Options and Derivatives and Hedging - Contracts in Entity’s Own Equity, using the modified retrospective method. As a result of this adoption, the Company de-recognized the remaining unamortized debt discount of $3.7 million on its 6.75% convertible secured senior notes and therefore no longer recognizes any amortization of such debt discount as interest expense. Upon adoption of ASU 2020-06, the Company reclassified the $3.7 million unamortized debt discount from additional paid-in-capital to long-term debt and also recorded a $9.8 million cumulative adjustment credit to retained earnings for amortization from the issuance date through January 1, 2024 with an offset to additional paid-in-capital. The impact of our adoption of this standard was $0.02 per share for the three months ended March 31, 2024, which reflected the reduction of non-cash interest expense. The prior period consolidated financial statements have not been retrospectively adjusted and continue to be reported under the accounting standards in effect for those periods. Recent Pronouncements Not Yet Adopted Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures Issued in November 2023, ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, requires a public entity to disclose significant segment expenses and other segment items on an annual and interim basis and provide in interim periods all disclosures about a reportable segment’s profit or loss and assets that are currently required annually. Additionally, it requires a public entity to disclose the title and position of the Chief Operating Decision Maker (“CODM”). The ASU does not change how a public entity identifies its operating segments, aggregates them, or applies the quantitative thresholds to determine its reportable segments. The new standard is effective for us for fiscal year 2024 and interim periods beginning in 2025, with early adoption permitted. We will adopt this standard beginning with our 2024 Annual Report on Form 10-K. We expect this ASU to only impact our disclosures, which will be made on a retrospective basis, with no impacts to our results of operations, cash flows and financial condition. Income Taxes (Topic 740): Improvements to Income Tax Disclosures Issued in December 2023, ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, focuses on the rate reconciliation and income taxes paid. This ASU requires disclosure, on an annual basis, a tabular rate reconciliation using both percentages and currency amounts, broken out into specified categories with certain reconciling items further broken out by nature and jurisdiction to the extent those items exceed a specified threshold. In addition, the ASU requires disclosure of income taxes paid, net of refunds received disaggregated by federal, state/local, and foreign and by jurisdiction if the amount is at least 5% of total income tax payments, net of refunds received. The new standard is effective for the Company for 2025, with early adoption permitted. An entity may apply the amendments in this ASU prospectively by providing the revised disclosures for the period ending December 31, 2025 and continuing to provide the pre-ASU disclosures for the prior periods, or may apply the amendments retrospectively by providing the revised disclosures for all periods presented. We expect this ASU to only impact our disclosures with no impacts to our results of operations, cash flows, and financial condition.

REVENUE (Tables)

3 Months Ended

Mar. 31, 2024

Revenue from Contract with Customer [Abstract]

Disaggregation of Revenue

In the following tables, revenue is disaggregated by major lines of goods and services and timing of transfer of goods and services. We have determined that these categories depict how the nature, amount, timing, and uncertainty of our revenue and cash flows are affected by economic factors.


($ in millions)	Three Months Ended March 31,
	2024		2023
Revenue
New vehicles	$	155.0	$	156.4
Pre-owned vehicles	59.8		76.9
Total powersports vehicles	214.8		233.3

Parts, service and accessories	52.9		59.1
Finance and insurance, net	25.8		27.2
Vehicle transportation services	14.3		14.8
Total revenue	$	307.8	$	334.4

Timing of revenue recognition
Goods and services transferred at a point in time	$	275.7	$	303.7
Good and services transferred over time	32.1		30.7
Total revenue	$	307.8	$	334.4

DEBT (Tables)

3 Months Ended

Mar. 31, 2024

Debt Disclosure [Abstract]

Schedule of Debt

Long-term debt consisted of the following as of March 31, 2024 and December 31, 2023:


($ in millions)	March 31, 2024		December 31, 2023
Term Loan Credit Agreement due August 2026	$	226.0	$	248.7
Convertible senior 6.75% promissory notes due January 2025	38.8		38.8
RumbleOn Finance line of credit(1)	—		12.2
Fleet notes and other	2.0		2.1
Total principal amount	266.8		301.8
Less: unamortized debt issuance costs(2)	(21.6)		(27.5)
Total long-term debt	245.2		274.3
Less: Current portion of long-term debt	(39.2)		(35.6)
Long-term debt, net of current portion	$	206.0	$	238.7

(1) Terminated after it was paid in full.

Vehicle floor plan notes payable as of March 31, 2024 and December 31, 2023 were as follows:


($ in millions)	March 31, 2024		December 31, 2023
Floor plan notes payable - trade	$	91.2	$	101.9
Floor plan notes payable - non-trade	209.0		189.4
Floor plan notes payable	$	300.2	$	291.3

STOCK-BASED COMPENSATION (Tables)

3 Months Ended

Mar. 31, 2024

Share-Based Payment Arrangement [Abstract]

Schedule of Stock-Based Compensation Expense

The following table reflects the Company's stock-based compensation expense:


($ in millions)	Three Months Ended March 31,
	2024		2023
Restricted Stock Units	$	1.2	$	2.9
Stock Options	0.2		—
Total stock-based compensation	$	1.4	$	2.9

LOSS PER SHARE (Tables)

3 Months Ended

Mar. 31, 2024

Earnings Per Share [Abstract]

Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share

The following common stock equivalents were anti-dilutive and were excluded from the calculations of loss per share for the respective periods:


	Three Months Ended March 31,
	2024	2023
Unvested restricted stock units	787,415	1,323,598
Warrants to purchase shares of Class B Common Stock	1,212,121	1,228,652
Shares issuable in connection with 6.75% convertible senior notes	1,302,004	982,107
Vested stock options	801	2,340
Performance stock options	825,000	—

SUPPLEMENTAL CASH FLOW INFORMATION (Tables)

3 Months Ended

Mar. 31, 2024

Supplemental Cash Flow Information [Abstract]

Schedule of Cash Flow, Supplemental Disclosures

The following table includes supplemental cash flow information, including noncash investing and financing activity for the three months ended March 31, 2024 and 2023:


	Three Months Ended March 31,
($ in millions)	2024		2023
Cash paid for interest	$	14.7	$	15.8
Cash paid for (refunds from) taxes	(1.6)		—
Cash payments for operating leases	7.5		7.0
Right-of-use assets obtained in exchange for operating lease liabilities	4.8		2.8
Capital expenditures and technology development costs included in accounts payable and other current liabilities	—		0.1
Capital expenditures included in debt	—		0.5

Schedule of Restrictions on Cash and Cash Equivalents

The following table shows the cash and restricted cash balances for the Statements of Cash Flows:


(S in millions)	March 31, 2024		December 31, 2023		March 31, 2023
Cash	$	50.3	$	58.9	$	51.8
Restricted cash(1)	13.1		18.1		10.0
Total cash, cash equivalents, and restricted cash	$	63.4	$	77.0	$	61.8

(1) Amounts included in restricted cash are primarily comprised of the deposits required under the Company's various floor plan lines of credit.

RELATED-PARTY TRANSACTIONS (Tables)

3 Months Ended

Mar. 31, 2024

The following table provides the amounts for related party leases that are included on the balance sheets:


($ in millions)	March 31, 2024		December 31, 2023
Right-of-use assets	$	111.9	$	108.5
Current portion of operating lease liabilities(1)	14.3		14.2
Long-term portion of operating lease liabilities	99.6		96.2

(1) Included in accounts payable and other current liabilities.

SEGMENT INFORMATION (Tables)

3 Months Ended

Mar. 31, 2024

Segment Reporting [Abstract]

Schedule of Segment Reporting Information, by Segment


($ in millions)	Powersports		Vehicle Transportation Services		Eliminations(1)		Total















Three Months Ended March 31, 2024
Revenue from external customers	$	293.5	$	14.3	$	—	$	307.8
Operating income (loss)	3.8		1.4		—		5.2
Depreciation and amortization	3.5		—		—		3.5
Interest expense(2)	16.1		—		—		16.1

Three Months Ended March 31, 2023
Revenue from external customers	319.6		14.8		—		334.4
Revenue from other operating segments(1)	—		0.2		(0.2)		—
Operating income (loss)	(2.1)		1.4		—		(0.7)
Depreciation and amortization	4.7		—		—		4.7
Interest expense(2)	17.6		—		—		17.6

Total Assets by Segment
March 31, 2024	1,697.3		4.8		(803.4)		898.7
December 31, 2023	1,766.3		4.0		(844.0)		926.3

(1) Primarily revenue from the automotive segment, which is reported as discontinued operations.

(2) Includes floor plan interest and other interest expense.

DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES (Details) $ / shares in Units, $ in Millions	3 Months Ended
	Mar. 31, 2024 USD ($) segment store $ / shares	Mar. 31, 2023 $ / shares	Jan. 01, 2024 USD ($)	Dec. 31, 2023 USD ($)
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Number of operating segments \| segment	2
Number of reportable segments \| segment	2
Number of retail locations \| store	54
Long-term debt, net of current maturities	$ 206.0			$ 238.7
Additional paid-in capital	688.6			701.0
Accumulated deficit	$ (591.6)			$ (591.1)
Loss from continuing operations per share - basic (in dollars per share) \| $ / shares	$ (0.29)	$ (1.04)
Loss from continuing operations per share - diluted (in dollars per share) \| $ / shares	$ (0.29)	$ (1.04)
Convertible senior 6.75% promissory notes due January 2025
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Interest rate	6.75%		6.75%	6.75%
Cumulative Effect, Period of Adoption, Adjustment
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Long-term debt, net of current maturities			$ 3.7
Additional paid-in capital			(3.7)
Accumulated deficit			9.8
Loss from continuing operations per share - basic (in dollars per share) \| $ / shares	$ 0.02
Loss from continuing operations per share - diluted (in dollars per share) \| $ / shares	$ 0.02
Cumulative Effect, Period of Adoption, Adjustment \| Convertible senior 6.75% promissory notes due January 2025
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Reversal of unamortized debt discount			$ 3.7	$ 3.7

REVENUE (Details) - USD ($) $ in Millions	3 Months Ended
REVENUE (Details) - USD ($) $ in Millions	Mar. 31, 2024	Mar. 31, 2023
Disaggregation of Revenue [Line Items]
Total revenue	$ 307.8	$ 334.4
Goods and services transferred at a point in time
Disaggregation of Revenue [Line Items]
Total revenue	275.7	303.7
Good and services transferred over time
Disaggregation of Revenue [Line Items]
Total revenue	32.1	30.7
Powersports vehicles
Disaggregation of Revenue [Line Items]
Total revenue	214.8	233.3
New vehicles
Disaggregation of Revenue [Line Items]
Total revenue	155.0	156.4
Pre-owned vehicles
Disaggregation of Revenue [Line Items]
Total revenue	59.8	76.9
Parts, service and accessories
Disaggregation of Revenue [Line Items]
Total revenue	52.9	59.1
Finance and insurance, net
Disaggregation of Revenue [Line Items]
Total revenue	25.8	27.2
Vehicle transportation services
Disaggregation of Revenue [Line Items]
Total revenue	$ 14.3	$ 14.8

DEBT - Schedule Long-term Debt (Details) - USD ($) $ in Millions	Mar. 31, 2024	Jan. 01, 2024	Dec. 31, 2023
Debt Instrument [Line Items]
Total principal amount	$ 266.8		$ 301.8
Less: unamortized debt issuance costs	(21.6)		(27.5)
Total debt payments	245.2		274.3
Less: Current portion of long-term debt	(39.2)		(35.6)
Long-term debt, net of current portion	206.0		238.7
Term Loan Credit Agreement due August 2026
Debt Instrument [Line Items]
Total principal amount	226.0		248.7
Convertible senior 6.75% promissory notes due January 2025
Debt Instrument [Line Items]
Total principal amount	$ 38.8		$ 38.8
Interest rate	6.75%	6.75%	6.75%
Convertible senior 6.75% promissory notes due January 2025 \| Cumulative Effect, Period of Adoption, Adjustment
Debt Instrument [Line Items]
Reversal of unamortized debt discount		$ 3.7	$ 3.7
RumbleOn Finance line of credit
Debt Instrument [Line Items]
Total principal amount	$ 0.0		12.2
Fleet notes and other
Debt Instrument [Line Items]
Total principal amount	$ 2.0		$ 2.1

DEBT - Schedule Floor Plan Notes Payable (Details) - USD ($) $ in Millions	Mar. 31, 2024	Dec. 31, 2023
Debt Instrument [Line Items]
Floor plan notes payable	$ 300.2	$ 291.3
Floor plan notes payable - trade
Debt Instrument [Line Items]
Floor plan notes payable	91.2	101.9
Floor plan notes payable - non-trade
Debt Instrument [Line Items]
Floor plan notes payable	$ 209.0	$ 189.4

DEBT - Narrative (Details) - USD ($) $ in Millions		3 Months Ended
DEBT - Narrative (Details) - USD ($) $ in Millions	Aug. 31, 2021	Mar. 31, 2024	Mar. 31, 2023	Jan. 01, 2024	Dec. 31, 2023
Debt Instrument [Line Items]
Amortization of debt issuance costs		$ 2.2	$ 2.3
Notes payable		$ 300.2			$ 291.3
Term Loan Credit Agreement due August 2026
Debt Instrument [Line Items]
Debt instrument, interest accrued, percentage	0.50%
Paid-in-kind interest percent	1.00%
Additional paid-in-kind interest percent		0.50%
Repayments of lines of credit		$ 23.0
Interest expense, debt		10.4	12.9
Amortization of debt issuance costs		2.2	1.6
Paid-in-kind interest		$ 0.3
Term Loan Credit Agreement due August 2026 \| Secured Overnight Financing Rate (SOFR)
Debt Instrument [Line Items]
Variable interest rate	1.00%
Term Loan Credit Agreement due August 2026 \| Base Rate
Debt Instrument [Line Items]
Effective interest rate		14.19%
Term Loan Credit Agreement due August 2026 \| Base Rate \| Debt Instrument, Redemption, Period One
Debt Instrument [Line Items]
Variable interest rate	8.25%
Term Loan Credit Agreement due August 2026 \| Base Rate \| Debt Instrument, Redemption, Period Two
Debt Instrument [Line Items]
Variable interest rate	7.25%
Convertible senior 6.75% promissory notes due January 2025
Debt Instrument [Line Items]
Interest expense, debt		$ 0.7	1.4
Interest rate		6.75%		6.75%	6.75%
Amortization of debt issuance costs		$ 0.0	$ 0.7
Floor Plan Notes Payable
Debt Instrument [Line Items]
Line of credit, maximum borrowing capacity		449.5
JPM Credit Line \| Line of Credit
Debt Instrument [Line Items]
Line of credit facility, current borrowing capacity		$ 47.5

STOCK-BASED COMPENSATION - Schedule of Stock-Based Compensation (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
Share-Based Payment Arrangement [Abstract]
Restricted Stock Units	$ 1.2	$ 2.9
Stock Options	0.2	0.0
Total stock-based compensation	$ 1.4	$ 2.9

STOCK-BASED COMPENSATION - Narrative (Details) $ / shares in Units, $ in Millions	Mar. 19, 2024 USD ($) day $ / shares shares	Mar. 18, 2024 $ / shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Annual grant date fair value \| $	$ 2.3
Class B
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share price (in dollars per share) \| $ / shares		$ 5.71
Time-Based Restricted Stock Units (RSU)
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Granted (in shares) \| shares	238,577
Award vesting period	3 years
Performance-Based Restricted Stock Units (RSUs)
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Granted (in shares) \| shares	228,042
Vesting minimum trading days \| day	30
Award vesting period	3 years
Share based compensation exercise price range (in dollar per share) \| $ / shares	$ 3.91

INCOME TAXES (Details) - USD ($) $ in Millions	3 Months Ended
INCOME TAXES (Details) - USD ($) $ in Millions	Mar. 31, 2024	Mar. 31, 2023
Income Tax Disclosure [Abstract]
Income tax benefit	$ 0.3	$ 1.6
Effective income tax rate	2.80%	8.80%

LOSS PER SHARE (Details) - shares	3 Months Ended
LOSS PER SHARE (Details) - shares	Mar. 31, 2024	Mar. 31, 2023	Jan. 01, 2024	Dec. 31, 2023
Convertible senior 6.75% promissory notes due January 2025
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Interest rate	6.75%		6.75%	6.75%
Unvested restricted stock units
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount (in shares)	787,415	1,323,598
Warrants to purchase shares of Class B Common Stock
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount (in shares)	1,212,121	1,228,652
Shares issuable in connection with 6.75% convertible senior notes
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount (in shares)	1,302,004	982,107
Vested stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount (in shares)	801	2,340
Performance stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount (in shares)	825,000	0

SUPPLEMENTAL CASH FLOW INFORMATION - Schedule of Supplemental Cash Flow Information (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
Supplemental Cash Flow Information [Abstract]
Cash paid for interest	$ 14.7	$ 15.8
Cash paid for (refunds from) taxes	(1.6)	0.0
Cash payments for operating leases	7.5	7.0
Right-of-use assets obtained in exchange for operating lease liabilities	4.8	2.8
Capital expenditures and technology development costs included in accounts payable and other current liabilities	0.0	0.1
Capital expenditures included in debt	$ 0.0	$ 0.5

SUPPLEMENTAL CASH FLOW INFORMATION - Schedule of Cash and Restricted Cash (Details) - USD ($) $ in Millions	Mar. 31, 2024	Dec. 31, 2023	Mar. 31, 2023
Supplemental Cash Flow Information [Abstract]
Cash	$ 50.3	$ 58.9	$ 51.8
Restricted cash	13.1	18.1	10.0
Total cash, cash equivalents, and restricted cash	$ 63.4	$ 77.0	$ 61.8

RELATED-PARTY TRANSACTIONS - Narrative (Details) $ in Millions	3 Months Ended
	Mar. 31, 2024 USD ($) familyMember lease	Mar. 31, 2023 USD ($)
Related Party
Related Party Transaction [Line Items]
Number of leases \| lease	25
Operating lease term	20 years
Operating lease, increase in rent, percent	2.00%
Operating lease expense \| $	$ 4.7	$ 4.6
Related Party \| Option to Purchase Property at or Above Fair Market Value
Related Party Transaction [Line Items]
Number of leases \| lease	1
Immediate Family Member of Management or Principal Owner
Related Party Transaction [Line Items]
Number of immediate family members	2
Number of immediate family members as salary employee	1
Number of immediate family members employed as commissioned sales representative	1

RELATED-PARTY TRANSACTIONS - Schedule of Related Party Leases Balance Sheets (Details) - USD ($) $ in Millions	Mar. 31, 2024	Dec. 31, 2023
Related Party Transaction [Line Items]
Right-of-use assets	$ 165.4	$ 163.9
Long-term portion of operating lease liabilities	136.4	134.1
Related Party
Related Party Transaction [Line Items]
Right-of-use assets	111.9	108.5
Current portion of operating lease liabilities	14.3	14.2
Long-term portion of operating lease liabilities	$ 99.6	$ 96.2

SEGMENT INFORMATION - Schedule of Segment Reporting Information (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023	Dec. 31, 2023
Segment Reporting Information [Line Items]
Revenue	$ 307.8	$ 334.4
Operating income (loss)	5.2	(0.7)
Depreciation and amortization	3.5	4.7
Interest expense	16.1	17.6
Total assets	898.7		$ 926.3
Intersegment Eliminations
Segment Reporting Information [Line Items]
Revenue		(0.2)
Eliminations
Segment Reporting Information [Line Items]
Revenue	0.0	0.0
Operating income (loss)	0.0	0.0
Depreciation and amortization	0.0	0.0
Interest expense	0.0	0.0
Total assets	(803.4)		(844.0)
Powersports vehicles \| Operating Segments
Segment Reporting Information [Line Items]
Revenue	293.5	319.6
Operating income (loss)	3.8	(2.1)
Depreciation and amortization	3.5	4.7
Interest expense	16.1	17.6
Total assets	1,697.3		1,766.3
Powersports vehicles \| Intersegment Eliminations
Segment Reporting Information [Line Items]
Revenue		0.0
Vehicle transportation services \| Operating Segments
Segment Reporting Information [Line Items]
Revenue	14.3	14.8
Operating income (loss)	1.4	1.4
Depreciation and amortization	0.0	0.0
Interest expense	0.0	0.0
Total assets	$ 4.8		$ 4.0
Vehicle transportation services \| Intersegment Eliminations
Segment Reporting Information [Line Items]
Revenue		$ (0.2)

COMMITMENTS AND CONTINGENCIES (Details) $ in Millions	3 Months Ended
COMMITMENTS AND CONTINGENCIES (Details) $ in Millions	Mar. 31, 2024 USD ($)
Commitments and Contingencies Disclosure [Abstract]
Loss contingency, termination compensation damages	$ 7.5
Loss contingency, general and reputational damages	50.0
Outstanding letters of credit	$ 10.5

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