- Leveraging large language model ("LLM") generative AI,
MarketingEase is the first of its kind offering to enterprise
customers in China
- MarketingEase provides an intelligent marketing team as a
SaaS-based subscription model as well as customized private
deployments
BEIJING, June 22,
2023 /PRNewswire/ -- Baijiayun Group Ltd ("Baijiayun"
or the "Company") (Nasdaq: RTC), a one-stop AI video solution
provider, today unveiled its first artificial intelligence
generated content ("AIGC") solution "MarketingEase," to
significantly enhance the marketing efficiency of enterprise
customers in China.
Baijiayun announced its latest product launch via a virtual live
event combining AI technology with a sense of immersion in the real
world on June 20, 2023.
During the event, Mr. Yi Ma,
President of Baijiayun, stated that the Company is repositioning
its brand as a one-stop AI video solution provider.
"Currently, Baijiayun has expanded its business to include
virtual digital humans, virtual scenes, and virtual live
broadcasts, applying AI technology in specific scenarios," Mr. Ma
explained. "Building on our accumulated expertise and customer
insights, we have developed 'MarketingEase,' a new product that
digitizes the marketing departments of enterprises of all
sizes."
MarketingEase delivers the power and insights previously
available to very large enterprises with sophisticated marketing,
IT, and data science teams and makes that accessible to a wide
range of enterprises at an affordable cost. It employs the
industry's first LLM engine with a generative pre-trained
transformer ("GPT") tailored to the needs of comprehensive
marketing programs.
"AIGC has significantly lowered the barriers and costs of
content production, automated interaction, and actionable
intelligence," commented Mr. Wei Qu,
Vice President of Baijiayun. "A competent and professional
marketing team usually possesses four capabilities, i.e.,
proficiency in content production, knowledge of distribution
channels, data analysis, and insights into public opinion.
MarketingEase provides AI-driven superpowers to transform marketing
novices into marketing experts. This platform will be a force
multiplier for enterprises with compelling products and services to
reach their target audiences."
MarketingEase offers six major functional modules, including
copy generation, content distribution, dissemination analysis,
public opinion monitoring, knowledge database, and experience
center. The in-house developed GPT technology quickly generates
high-quality marketing content suitable for various scenarios, such
as posts on WeChat public accounts, Xiaohongshu (Little Red Book)
and other social media platforms, work emails, and video scripts.
Content can be published instantly with single click
dissemination.
MarketingEase stands apart from both traditional market
solutions and general-purpose generative AI platforms because
it:
- Supports multi-modal and cross-modal public opinion monitoring
to accurately identify and capture hotspots and trends of public
opinion in real-time, so enterprises can grasp the market's pulse
and make timely strategic messaging adjustments.
- Provides intelligent content dissemination analysis to quantify
the effectiveness of content dissemination across various channels.
Enterprises can optimize their marketing strategies and improve the
return on investment by monitoring content's reach, engagement, and
conversion rates.
- Acting as an "AI assistant," the knowledge database module
provides users with a comprehensive knowledge library to access
accurate and reliable information relating to marketing,
advertising, and industry trends to enhance decision-making and
professional competence.
- Equips users with interactive and personalized tutorials to
guide them in utilizing the various features and maximizing the
product's value.
- Caters to the diverse needs of enterprises with flexible
subscription plans, i.e., SaaS-based subscriptions and
customized private deployments. The product is particularly
suitable for small and medium-sized enterprises that have been
priced out of the market.
"We are very excited to launch our first AIGC product to empower
various industries, including education, healthcare, finance,
transportation, energy, and fast-moving consumer goods, reduce
costs and improve efficiency in their marketing departments,"
concluded Mr. Gangjiang Li, CEO of Baijiayun. "Using our platform,
customers can quickly develop a multitude of video marketing
content that can be delivered by digital humans, tested in
real-time by AI marketing analysts, and optimized to take advantage
of relevant trends and hotspots. Moving forward, we aim to provide
industry partners with more comprehensive, professional, and
efficient AI-powered marketing solutions and services, and we look
forward to providing further new offering updates in the months to
come."
About Baijiayun Group Ltd
Baijiayun is a one-stop AI video solution provider with core
expertise in SaaS/PaaS solutions. Baijiayun is committed to
delivering reliable, high-quality video experiences across devices
and localities and has grown rapidly since its inception in 2017.
Premised on its industry-leading video-centric technologies,
Baijiayun offers a wealth of video-centric technology solutions,
including Video SaaS/PaaS, Video Cloud and Software, and Video AI
and System Solutions. Baijiayun caters to the evolving
communications and collaboration needs of enterprises of all sizes
and industries.
Safe Harbor Statement
This press release contains certain "forward-looking
statements." These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. Statements that are not historical facts, including
statements about the parties' perspectives and expectations, are
forward-looking statements. The words "will," "expect," "believe,"
"estimate," "intend," and "plan" and similar expressions indicate
forward-looking statements.
Such forward-looking statements are inherently uncertain, and
shareholders and other potential investors must recognize that
actual results may differ materially from the expectations as a
result of a variety of factors. Such forward-looking statements are
based upon management's current expectations and include known and
unknown risks, uncertainties, and other factors, many of which are
hard to predict or control, that may cause the actual results,
performance, or plans to differ materially from any future results,
performance or plans expressed or implied by such forward-looking
statements. The forward-looking information provided herein
represents the Company's estimates as of the date of this press
release, and subsequent events and developments may cause the
Company's estimates to change.
The Company specifically disclaims any obligation to update the
forward-looking information in the future. Therefore, this
forward-looking information should not be relied upon as
representing the Company's estimates of its future financial
performance as of any date subsequent to the date of this press
release.
A further list and description of risks and uncertainties can be
found in the documents the Company has filed or furnished or may
file or furnish with the U.S. Securities and Exchange Commission,
which you are encouraged to read. Should one or more of these risks
or uncertainties materialize, or should underlying assumptions
prove incorrect, actual results may vary materially from those
indicated or anticipated by such forward-looking statements.
Accordingly, you are cautioned not to place undue reliance on these
forward-looking statements. Forward-looking statements relate only
to the date they were made, and the Company undertakes no
obligation to update forward-looking statements to reflect events
or circumstances after the date they were made except as required
by law or applicable regulation.
Investor / Media Contact:
Crocker Coulson
CEO, AUM Media, Inc.
(646) 652 7185
crocker.coulson@aummedia.org
Company Contact:
Yong
Fang
CFO, Baijiayun Group Ltd
(267) 939 5080
fangyong@baijiayun.com
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SOURCE Baijiayun Group Limited
