Vivid Seats Introduces National Fan Day™, Releases National Survey Results
October 11 2023 - 6:00AM
Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that
utilizes its technology platform to connect millions of buyers with
thousands of ticket sellers across hundreds of thousands of events
each year, today announced the creation of National Fan Day™ a
national holiday dedicated to the fans that power the live events
we love.
The first-ever National Fan Day™ will take place on
October 11th, 2023, and celebrates the kind of fandom that Vivid
Seats rewards every day through the only loyalty program in the
industry. With Vivid Seats Rewards, fans who buy 10 tickets get
their 11th free, and much more. It's clear that fandom has reached
new heights in 2023. A new national study* commissioned by Vivid
Seats, and conducted by global market research firm, The Harris
Poll reveals just how dedicated Americans are when it comes to
their favorite sports teams, artists, and bands.
FORGET ASTROLOGY, WHAT’S YOUR FANDOM? Should we
stop looking to see if stars align and start looking at fandoms?
For some, the heart-pounding moments on the field can overshadow
even matters of the heart. 45% of Americans say a romantic
relationship is more likely to last if both partners are fans of
the same sports team, and 21% of sports fans saying they would even
break up with a significant other if they refused to root for their
favorite team. 1 in 10 sports fans would go as far as to miss their
very own wedding to see their favorite team play in the playoffs or
a championship game in-person.
SWEARING BY SUPERSTITIONS: It may be spooky
season but, for most fans, their superstitions are in full swing
all year long. From sitting in the same spot to wearing a ‘lucky’
outfit, 36% of sports fans believe their personal superstitions
will influence the outcome of the game and 46% think their team is
more likely to win if they are in-person at a game cheering them
on.
WHEN CHANGE IS GOOD: Ever feel the rush of a
live event? 55% of Americans agree they feel like a different
person when in the heat of the moment at a game or show and over
70% of Americans feel happier after attending a live event. It
looks like many fans could be chasing that live event high, with
more than half of Americans (54%) saying that true fans will travel
hundreds of miles to see their favorite sports team or
artist.
LEAVING IT ALL ON THE FIELD: It seems like the
dedication of fans has no limits with nearly 1 in 5 fans (19%)
willing to miss a medical procedure to see their favorite sports
team play in-person during playoffs or a championship game or see
their favorite artist in-person during their farewell tour. 40% of
sports fans call themselves die-hard and 39% of music fans say the
same. 66% of Americans describe a true fan as someone who attends
games even when their team is on a long losing streak, 58% describe
a true fan as someone who stays until the very end even when the
event is clearing out, and 54% describe a true fan as one who will
even sit through an event in the pouring rain/snow to support their
team.
In this record-breaking year for fandom, Vivid Seats' own data
reveals that sports fans (across categories) are going the distance
for their favorites, traveling 7% further in 2023 than they did in
2022 to see those teams play in person. Fan Forecast® is Vivid
Seats’ data-centric look at where and how fans are showing up in
the crowd for their favorite teams. Following a Fan Forecast review
of the 2023 crowd breakdowns, the following teams have America’s
most passionate fanbases taking up more space in more stadiums
across the country so far this year.
- NFL – 49ers
- MLS – Inter Miami
- NBA – Los Angeles Lakers
- WNBA – Seattle Storm
- NHL – New York Rangers
To celebrate this new frenzied level of fandom and to kick off
National Fan Day™ in style, Vivid Seats is giving fans a free
concert in the middle of New York City’s Times Square, featuring
Betty Who, Australian singer, songwriter, and pop sensation. Who is
currently starring in of the Tony award-winning Broadway musical
“Hadestown.” Additionally, Fans across the country will be able to
flex their fandom in the Vivid Seats App with Game Center. On 10/11
there will be a one-day only fan-focused Game Center trivia game,
complete with 11 questions and a chance to win two
tickets to any event of your choice, in any city. Fans
can also follow Vivid Seats on Instagram where they will be giving
away 11 tickets for one lucky fan and 10 besties to go to the event
of their choice!
From a free 11th ticket and birthday perks to seat upgrades and
throwing out the first pitch, Vivid Seats Rewards gives fans
what they deserve. By allowing fans to earn loyalty rewards on
every purchase that they can redeem towards free tickets, the
program provides fans with the opportunity to attend more of their
favorite events. In addition to ticket savings, Vivid Seats Rewards
includes fan benefits ranging from surprise upgrades to exclusive,
once-in-a-lifetime experiences.
*This survey was conducted online within the United States by
The Harris Poll on behalf of Vivid Seats from September 14-18,
2023, among 2,053 adults ages 18 and older. The sampling precision
of Harris online polls is measured by using a Bayesian credible
interval. For this study, the sample data is accurate to within +
2.7 percentage points using a 95% confidence level. For
complete survey methodology, including weighting variables and
subgroup sample sizes, please contact Vivid Seats.
About Vivid SeatsFounded in 2001, Vivid Seats
is a leading online ticket marketplace committed to becoming the
ultimate partner for connecting fans to the live events, artists
and teams they love. Based on the belief that everyone should
“Experience It Live,” the Chicago-based company provides
exceptional value by providing one of the widest selections of
events and tickets in North America and an industry leading Vivid
Seats Rewards program where all fans can earn on every purchase.
Vivid Seats has been chosen as the official ticketing partner by
some of the biggest brands in the entertainment industry including
ESPN, Rolling Stone and the Los Angeles Clippers. Vivid Seats also
owns Vivid Picks, a daily fantasy sports app. Through its
proprietary software and unique technology, Vivid Seats drives the
consumer and business ecosystem for live event ticketing and
enables the power of shared experiences to unite people. Vivid
Seats has been recognized by Newsweek as one of America’s Best
Companies for Customer Service in ticketing. Fans who want to have
the best live experiences can start by downloading the Vivid Seats
mobile app, going to vividseats.com, or calling 866-848-8499.
Contacts:
MediaJulia
YoungJulia.Young@vividseats.com
InvestorsKate
AfrickKate.Africk@vividseats.com
Photos accompanying this announcement are available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/f3ac8241-67bc-4ffc-b72d-b7e8313ab64d
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