Super League Gaming and Harena Data Partner to Bring Esports Entertainment and Experiences to a Global Market
February 08 2021 - 7:00AM
In a move that reflects the shifting focus of video gaming,
Super League Gaming, (Nasdaq: SLGG), a global
leader in competitive video gaming and in the creation of video
game derived entertainment, and innovative esports community
aggregator and media distributor,
Harena Data,
Inc., announced today a robust new partnership to produce
and distribute video gaming and esports entertainment and targeted
community-driven experiences nationwide, amplified through global
content distribution. The companies enjoyed a successful
collaboration in October of 2020 in support of the Indiana Esports
Combine. The Combine, developed by Harena Data, enabled 2,000
collegiate esports athletes to participate in video game
competitions and dialogs with college esports coaches, scouts, and
recruiters, resulting in nearly 50 new esports college scholarships
for deserving students. Super League produced five, fully-remote,
multi-hour esports live broadcasts over three days featuring many
of the top players.
“We reached out to parties who we respected, not only from a
professional aspect but from a position of their vision and
commitment to the business of video gaming as a whole,” says Bill
Dever, Chief Strategy Officer of Harena Data Inc. “We were more
than pleased with the result and felt that both parties could
benefit from each other’s strengths, and are grateful for this
exciting partnership.”
“Harena Data is one of the best kept secrets in video gaming and
esports. They have an impressive set of initiatives dedicated to
making esports and gameplay accessible to an ever-increasing global
audience of players, fans, and viewers,” says Matt Edelman, Chief
Commercial Officer of Super League Gaming. “Our capabilities are
beyond complementary. We are thankful for the chance to demonstrate
what we can accomplish together.”
In the months since the Combine, Harena Data has created an
expansive set of partnerships to advance opportunities for video
gamers to participate in esports competitions and leagues from the
youth to collegiate level, all while players remain largely at home
during the pandemic. The company also has built a content
distribution network to ensure that out-of-home destinations will
be able to attract gamers by offering entertaining gameplay content
on screens in their locations as they re-open. Harena and Super
League will collaborate to advance this and many other
programs.
In 2020, Super League significantly ramped up content production
through Virtualis Studios, its fully-remote production division,
generating more than two billion video views of esports
entertainment across digital and social platforms, featuring
gameplay from many of the world’s most popular video games.
Together, the companies will be creating esports experiences
with Harena Data’s partners that are showcased through premium live
broadcasts and on-demand highlights. The content will be
distributed through Harena Data’s media branch into bars,
restaurants, family entertainment centers, and other similar
out-of-home locations across the United States.
In addition, Harena Data’s proprietary GYO platform will allow
for the integration of high-level player analytics into the Super
League produced content, providing crucial in-depth feedback on
their gameplay that will help participating players and viewers of
the content improve their skills. “Super League Gaming’s
commitment to producing gold standard video gaming content makes
them the perfect partner to launch this initiative with,” said Bill
Dever, Chief Strategy Officer of Harena Data. “Bundling our gaming
platform, e-commerce and media distribution together with their
cutting-edge production capabilities will move video gaming one
step closer to becoming household entertainment.”
About Super League Gaming Super League
Gaming (Nasdaq: SLGG) is a leading gaming community and content
platform that gives everyday gamers multiple ways to connect and
engage with others while enjoying the video games they love.
Powered by patented, proprietary technology systems, Super League
offers players the ability to create gameplay-driven experiences
they can share with friends, the opportunity to watch live
streaming broadcasts and gameplay highlights across digital and
social channels, and the chance to compete in events and challenges
designed to celebrate victories and achievements across multiple
skill levels. With gameplay and content offerings featuring more
than a dozen of the top video game titles in the world, Super
League is building a broadly inclusive, global brand at the
intersection of gaming, experiences and entertainment. Whether to
access its expanding direct audience or the company’s unique
content production and virtual event capabilities, third parties
ranging from consumer brands, video game publishers, television
companies, traditional sports organizations, concert promoters, and
more, are turning to Super League to provide integrated solutions
that drive business growth. For more: superleague.comAbout
GYOGYO Score is an esports and gaming data analytics
platform that seeks to support gamers and esports at all levels.
With its game data analytics tools, team management, player
profile, and league tool systems, GYO supports gamers and
esports-enthusiasts of all competition levels to pursue their dream
of esports stardom and community building. To date, GYO Score has
helped facilitate over 200 esports scholarship offers and boasts
more than 30,000 players on its platform since it launched in
September 2019. To learn more about GYO, please visit
www.gyo.gg.About Harena Data, IncFounded in 2017,
Harena Data has developed GYO Score to be a data analytics, league
development, and player management tool for the esports industry.
The principles of Harena Data have a strong background in esports,
event management, motion picture production, and
telecommunications. In addition to GYO Score, Harena Data
specializes in esports consultation regarding the development and
deployment of esports venues, scholastic esports programs, and
esports league concepts.Media contact:Harena
DataWahid LodinWahid@gyoscore.com
Super League GamingGillian
SheldonGillian.sheldon@superleague.com
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