SRAX Inc. Exclusive Platforms Reaching Maturity, Offering Crucial Services, Generating Recurring Revenue
February 04 2020 - 7:30AM
via NetworkNewsAudio -- SRAX Inc. (NASDAQ: SRAX) today
announces the broadcast of its exclusive audio interview with
NetworkNewsAudio (NNA), a NetworkNewsWire (NNW) solution that
delivers clients unparalleled visibility, recognition and brand
awareness in the investment community.
The interview can be heard at http://nnw.fm/rn9rA
SRAX CEO Chris Miglino joins NNW’s Stuart Smith to discuss
milestone achievements for SRAX in 2019 and how the company has
strategically positioned itself for a strong 2020.
“Last year was a big year for us as far as getting our BIGtoken
product out to market and getting new products out to market in
general,” Miglino said. “Both BIGtoken and our SRAX IR products
came to a maturity of being able to start generating revenue this
year, so we were excited about that going forward.”
SRAX also started generating consistent revenue from its
BIGtoken offering and sold campaigns to big brands like Proctor
& Gamble, Kraft, Sun-Maid and others. These achievements are
paving the way for a powerful year ahead.
“We have some amazing plans in 2020 about what we’re going to be
launching on the platform. 2019 for us was the year to tee up all
the platforms and the technology to start generating revenue, and
2020 is where we’re going to start to see both BIGtoken and SRAX IR
start to contribute to the top line for the company,” Miglino
said.
Of particular note is the fact that California’s consumer
privacy act went into effect on Jan. 1. “We’re very lucky to be
positioned right now to be able to capitalize on that,” said
Migloni, who explained that the law restricted companies from
marketing to any consumers who hadn’t opted-in to receive that
marketing. California is the first of 13 states that have such laws
in place, and Miglino observed that all states are certain to
follow suit. SRAX’s BIGtoken platform has been requiring that
opt-in from its users since the beginning, making it an attractive
partner for companies looking to market to consumers.
In fact, SRAX just announced this month a partnership with
Experian to bring financial services to BIGtoken users. “We think
it will be a big revenue generator for us this year — and for
them,” Miglino noted. “We’re excited about that partnership, one of
many new partnerships that we’ll be bringing to the table for the
BIGtoken platform as we enter 2020."
"Ultimately consumers are going to be able to own and control
their data, no matter where they are,” he continued. “[That data]
is a commodity that will be recognized and have value to the
consumers. . . We’re creating that environment where the consumer
can be marketed to and receive the benefit for opting into that
process.”
Listen to the full interview with SRAX’s Chris Miglino at
http://nnw.fm/rn9rA
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and consumer
data management technology company. SRAX's technology unlocks data
to reveal brands' core consumers and their characteristics across
marketing channels. Monetizing its data sets, SRAX is growing
multiple recurring revenue streams through its various platforms.
Through the BIGtoken platform, SRAX has developed a
consumer-managed data marketplace where people can own and earn
from their data thereby offering everyone in the Internet ecosystem
choice, transparency, and compensation. SRAX's tools deliver a
digital competitive advantage for brands in the CPG, investor
relations, luxury, and lifestyle verticals by integrating all
aspects of the advertising experience, including verified consumer
participation, into one platform. For more information on SRAX,
visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data
management and distribution system. BIG is the first
consumer-managed data marketplace where people can own and earn
from their data. Through a transparent platform and consumer reward
system, BIG offers consumers choice, transparency, and compensation
for their data. Participating consumers earn rewards, and
developers are able to build pro-consumer online experiences on top
of the BIG platform. The system also provides advertisers and media
companies access to transparent, verified consumer data to better
reach and serve audiences. For more information on BIGtoken, visit
www.bigtoken.com.
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Forward-Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended
and Section 21E of the Securities Exchange Act of 1934, as amended.
All forward-looking statements are inherently uncertain as they are
based on current expectations and assumptions concerning future
events or future performance of the company. Readers are cautioned
not to place undue reliance on these forward-looking statements,
which are only predictions and speak only as of the date hereof. In
evaluating such statements, prospective investors should review
carefully various risks and uncertainties identified in this
release and matters set in the company's SEC filings. These risks
and uncertainties could cause the company's actual results to
differ materially from those indicated in the forward-looking
statements.
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