PRophet 2.0 dramatically expands journalist targets to
include seven countries, gives users access to the world's most
comprehensive podcast database, verified contact information and
email plug-ins
NEW YORK, Dec. 13, 2021 /CNW/ -- Following a
successful inaugural year helping brands and agencies activate
smarter, data-driven earned media campaigns, Stagwell's (NASDAQ:
STGW) PRophet launched the second generation of its
state-of-the-art predictive earned media platform today, a boosted
version of its software that promises to displace the capabilities
of the PR's industry's analog media database competitors.
This next-generation version of PRophet, the first-ever
A.I.-driven data-as-a-service (DaaS) platform that predicts earned
media interest, sentiment and spread before a story is pitched,
integrates the capabilities of partner platforms PeakMetrics and
Podchaser to create a far more expansive, robust experience for
brands and agencies to target and successfully pitch journalists
around the world.
Today's PRophet 2.0 launch provides users with immediate access
to:
- An expanded media database featuring contact information of
more than 100,000 verified journalists across the U.S., U.K. and
parts of Europe, Latin America and Asia. Instead of blindly downloading random
media lists of journalists you think may cover your story,
PRophet will surface journalist targets in real time who are most
likely to be interested in your pitch. These journalists actively
write and work for high authority outlets.
- PRophet's unconventional business model providing customers
with unlimited platform usage and an infinite number of authorized
users for brands and their agencies, creating a refreshingly
transparent and equitable partnership. The second-generation
solution also ensures that customer data (pitches) remain in their
native working environment (email system) and not housed and mined
in the platform or outside of the United
States.
- PeakMetrics, an A.I.-driven analytics platform supporting
measurement of key PR efforts through its advanced media monitoring
and intelligence tools.
- Podchaser's robust database of millions of podcasts featuring
data such as audience reach, creator and guest credits, detailed
metadata and more.
- A new and enhanced PRophet customer experience offering users
an intuitive experience and an in-depth guide to the platform.
"PRophet 2.0 is a game-changer for our industry, migrating our
software platform from being an additive budgetary spend for brands
and agencies to a complete replacement of dinosaur legacy systems.
Our industry will no longer have to settle for overpriced, analog
media database providers," said Aaron
Kwittken, founder and CEO of PRophet. "This should not
be a winner-take-all industry. Brands and agencies want the
best point solutions that make them more performative. Together
with PeakMetrics and Podchaser, PRophet's DaaS platform will enable
companies to augment their junior staffing shortages while at the
same time working more creatively and intelligently. PRophet
2.0 replaces time-consuming grunt work and research, freeing
teams to focus on higher-value tasks that lead to more successful
corporate and consumer earned media campaigns."
The PeakMetrics and Podchaser integrations advance PRophet's
original vision to bring never-before-experienced value to every
layer of the public relations ecosystem. The PRophet 2.0 synergies
generate improved intelligence for internal strategy development,
enabling smarter and more efficient PR performance by its users and
supporting creation of more relevant and successful pitches.
Further, additional improvements and expansions of the PRophet
platform are expected in 2022.
"We spent the first year of PRophet learning what our customers
want, and what they want is a more sophisticated way of surfacing
the right media contact, at the right time, using advanced
technology," said Andrew Meranus,
Executive Vice President of Revenue for PRophet. "PRophet 2.0
enables our customers, including those at smaller companies and
agencies with more limited resources, to work more strategically
and efficiently to garner the earned media they want and
deserve."
Agency and brand representatives can contact PRophet at
sales@prprophet.ai for a demonstration of the platform's
capabilities and request a complimentary trial. For more
information on PRophet,
visit www.prprophet.ai.
About PRophet
PRophet is the first-ever A.I.-driven
data-as-a-service (DaaS) platform designed by and for the PR
community that samples past stories to better predict future media
interest, sentiment, and spread through natural language processing
and machine learning. PRophet is owned by Stagwell Inc., and was
founded by marketing industry thought leader and entrepreneur
Aaron Kwittken alongside former
political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell Inc. To
learn more, visit prprophet.ai/home.
About Stagwell Inc.
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 20+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
Media Contact
Adam
Wise
KWT Global
awise@kwtglobal.com
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SOURCE Stagwell Inc.