Bridge Mobile and Sybase Deliver Bridge ConciergeGo - Asia's One-Stop Mobile Travel Portal
January 10 2007 - 5:00AM
PR Newswire (US)
SINGAPORE, Jan. 10 /PRNewswire-FirstCall/ -- Bridge Mobile and
Sybase Singapore announce their collaboration on the launch of
Bridge ConciergeGo, a one-stop mobile travel portal that provides
travelers and roamers convenient access to useful information on
their mobile phones. Bridge ConciergeGo currently covers eight
Asian markets and 13 major cities including Australia (Sydney,
Melbourne, Perth, Brisbane), Hong Kong, India (New Delhi, Mumbai),
Indonesia (Jakarta, Bali), Malaysia (Kuala Lumpur), Philippines
(Manila), Singapore and Taiwan (Taipei), with additional markets
planned in due course. Bridge ConciergeGo is available to roamers
on Bridge Mobile Alliance member networks. Access to the portal is
free* with no subscription or pre-registration required. * Roaming
charges apply. Sybase developed the Bridge ConciergeGo portal
platform based on Sybase's popular AvantGo(R) mobile Internet
service. Bridge Mobile and Sybase will leverage AvantGo's expertise
in mobile advertising and content to offer the service with local
advertisements and promotions tailored to benefit roamers on the
Bridge Mobile Alliance member networks across Asia. "Subscribers of
Bridge Mobile Alliance member networks are now able to enjoy quick
and easy access to useful travel information on their mobile phones
when they roam," says Mr. David Shim, area vice president and
general manager, AvantGo, Sybase. "The portal is also an excellent
platform for interested content providers and merchants to reach
millions of users across Asia, to promote their unique offerings."
Mr. Seow Yoke Kong, vice president, Service & Technology
Development of Bridge Mobile, says, "The creation of Bridge
ConciergeGo is to address the growing need for information mobility
-- being able to access information where you need it and when you
need it. With Bridge ConciergeGo, users can conveniently obtain
essential local travel information and merchant promotions within
the convenience of their mobile phones when they roam, thereby
enhancing their roaming experience across Asia on Bridge Mobile
Alliance member networks. The portal is also a potential launch pad
for other location-based applications to be developed in the
future." Bridge ConciergeGo is accessible on mobile phones at
http://conciergego.mobi/ . The following categories are available:
*City Guide Information on tourist attractions, shopping, dining
and entertainment places, hotels and highlights on latest local
events. *Weather and Currency Converter Daily weather conditions
and weather forecasts over the next two days of travel; get instant
updates on daily currency exchange rates and make currency
conversions. *Useful Information A useful contact directory such as
tourist information hotlines, taxi services, emergency numbers and
embassy contacts. *Bridge Mobile Alliance Information Information
on Bridge Mobile Alliance and its "virtual home environment"
roaming benefits such as easy access to home short codes, Bridge
Concierge and Bridge Prepaid top-up counter locations. *Local
Promotions A list of special promotions and offers available in
each market. About Bridge Mobile Alliance Established in November
2004, Bridge Mobile Alliance is Asia Pacific's largest mobile
alliance group. The alliance is a current partnership of nine
leading mobile operators in Asia Pacific, namely, Airtel (India),
CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis
(Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia),
Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as nine
technology associate members. Bridge Mobile Alliance operates
through a Singapore-incorporated joint venture company, Bridge
Mobile Pte Ltd. Bridge Mobile Alliance offers significant
commercial benefits and economies of scale to alliance members.
Through close collaboration, alliance members can leverage on
collective capabilities and best practices to develop relevant and
innovative mobile services for the Asia Pacific market. Bridge
Mobile Alliance will invest up to US$40 million to build and
establish a shared regional mobile infrastructure, and to deliver a
wider suite of regional mobile services. More importantly, Bridge
Mobile Alliance is focused on creating a consistent delivery of
mobile services across the region, thereby offering customers a
seamless experience beyond borders. For more information, visit
http://www.bridgemobile.com/ . About AvantGo AvantGo is a free
service from Sybase that delivers rich, personalized mobile Web
sites to smartphones and PDAs. Today, hundreds of major brands,
including BMW, CNET, HP, Jeep, Microsoft, The New York Times and
Rolling Stone leverage AvantGo to target a highly desirable
demographic of millions of registered users. AvantGo offers the
convenience of anywhere, anytime access, seamlessly supporting both
wireless and "sync and go" connectivity. About Sybase Sybase is the
largest global enterprise software company exclusively focused on
managing and mobilizing information from the data center to the
point of action. Sybase provides open, cross-platform solutions
that securely deliver information anytime, anywhere, enabling
customers and partners to create an information edge. The world's
most critical data in commerce, communications, finance, government
and healthcare runs on Sybase. For more information, visit the
Sybase Web site: http://www.sybase.com/ . Issued on behalf of
Sybase by Euan Barty Associates SPECIAL NOTE: References to Sybase
mean Sybase Singapore (Pte.) Ltd., a subsidiary of Sybase, Inc.
Statements concerning Sybase's product market, relationships with
its customers and new products are forward-looking statements that
involve a number of uncertainties and risks and cannot be
guaranteed. Factors that could ultimately affect such statements
are detailed from time to time in Sybase's Securities and Exchange
Commission filings, including but not limited to its annual report
on Form 10-K and its quarterly reports on Form 10-Q (copies of
which can be viewed on the Company's web site). NOTE: Sybase, the
Sybase logo and AvantGo are registered trademarks of Sybase,
Inc.(R) indicates registration in the United States of America. All
other company and product names mentioned may be trademarks of the
respective companies with which they are associated. DATASOURCE:
Sybase, Inc. CONTACT: Lai-Fun Man, +852-2506-8750, or , or Lorna
Fernandes, +1-925-236-4107, or , both of Sybase; or Howard Jones, ,
or Carla Chan, , both of Euan Barty Associates, for Sybase,
+852-2537-8022; or Linda Loh, Manager, Corporate Marketing, of
Bridge Mobile, +65-6424-6294, or Web site:
http://www.bridgemobile.com/ http://www.sybase.com/
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