Un-carrier customers now have the ultimate
status level — Magenta — providing privileges on everyday services
that can’t be found anywhere else
Magenta Status gives T-Mobile customers new
discounts and experiences from the biggest brands like Hilton,
Hertz and Dollar … on top of the perks they can already enjoy with
Apple TV+, Hulu, Netflix, Shell gas and more
Being a part of T-Mobile just keeps getting better. Today, in a
streamed event, T-Mobile (NASDAQ: TMUS) President Mike Katz
unveiled Magenta Status, giving customers the VIP treatment they
deserve from day one. With its latest move, the Un-carrier is
reinforcing its longstanding belief that customers deserve to be
thanked without paying more for it — and is taking customers’
everyday experiences to the next level for nothing more than being
a customer. While other “loyalty programs” treat customers like
numbers, at T-Mobile, they’re family. Magenta Status includes new
one-of-a-kind deals and experiences on nationally loved brands
across services used every day like hotels, rental cars, concerts,
movie tickets and more, in addition to discounts and freebies every
week from T-Mobile Tuesdays … on top of the industry-leading
benefits that customers already have access to including free
streaming services, free in-flight Wi-Fi and more. Whew! Magenta
Status gives T-Mobile customers VIP vibes with an exclusive suite
of benefits with the brands they love — JUST for being
customers.
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the full release here:
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Un-carrier customers now have the
ultimate status level — Magenta — providing privileges on everyday
services that can’t be found anywhere else. Magenta Status gives
T-Mobile customers new discounts and experiences from the biggest
brands like Hilton, Hertz and Dollar … on top of the perks they can
already enjoy with Apple TV+, Hulu, Netflix, Shell gas and more.
(Graphic: Business Wire)
Here’s the rundown of what’s new with Magenta Status:
- Premium Hotel Deals & Experiences: T-Mobile
customers now get access to a special discounted rate with Hilton.
With Magenta Status, customers can get 15% off across Hilton’s 22
leading hotel brands worldwide, from Hampton to Curio Collection by
Hilton, Waldorf Astoria and more. To top it off, when they sign up,
T-Mobile customers get automatically upgraded to Hilton Honors
Silver … through March 31, 2025 … across more than 7,500
properties. Silver benefits include things like free Wi-Fi, a fifth
night free on reward stays, all-inclusive spa discount and
more.
- Refuel or Recharge on Us: Returning a rental car to the
airport is now a breeze — just drop it off and go — and skip the
hassle and last-minute stops! T-Mobile customers don’t have to
worry about filling up the gas tank at Dollar or recharging their
Electric Vehicle (EV) at Hertz before returning it. Simply drive
past the gas or charging station, show up at the airport and drop
off the keys. This is a deal so good it can’t be found anywhere
else. And it’s available at nearly ALL airports across
America.
- $5 Movie Tickets: T-Mobile customers now get a $5 movie
ticket for everyone on their account to one of the best new major
motion pictures … EVERY. SINGLE. MONTH. Guaranteed … all year long.
That’s just $20 for a family of four, saving customers more than
50% on the average movie ticket. This month, customers can use
their ticket(s) on the highly anticipated release of “Bob Marley:
One Love,” coming February 14.
- More Entertainment: The Un-carrier is turning the dial
to 11 on live entertainment, and customers now get 25% off tickets
to some of the hottest shows at Live Nation amphitheaters and
select clubs and venues, all year-round. That means incredible
deals on more than 8,000 shows spanning over 120 venues nationwide.
Plus, T-Mobile Concert Perks is expanding to give customers
additional access to specially-priced tickets to thousands of shows
nationwide. In total, that’s over a million discounted tickets
customers can score each year from T-Mobile.
- More Thanks with T-Mobile Tuesdays: T-Mobile customers
will keep getting the same great exclusive discounts and freebies
they know and love from T-Mobile Tuesdays, like savings on gas
every week through the Fuel Rewards Program® at Shell, and there’s
more … with a customer-favorite, Little Caesars freebie now
available every freakin’ Tuesday. Which is a free Crazy Combo
(that’s eight buttery garlic flavored bread sticks, sprinkled with
Parmesan cheese and served with Crazy Sauce®) with a pizza
purchase, to start, with more on the way.
- New Benefits, New App: Introducing T Life, a brand-new
app to make it easy for T-Mobile customers to keep track of their
perks, VIP benefits, T-Mobile Tuesdays and more. Available on
Android and iOS and rolling out to all customers as an automatic
update to the T-Mobile Tuesdays app.
- Leading Value in Wireless: Magenta Status encompasses
all the VIP treatment above, on top of all the other unbeatable
perks many T-Mobile customers can get … like access to amazing
streaming benefits with services like Apple TV+ on Us, Hulu on Us,
Netflix on Us and free MLB.TV, free in-flight Wi-Fi to stay
connected at 30,000 feet and more. And, this is on top of ALL the
freebies from T-Mobile Tuesdays and wireless service with America’s
leading 5G network.
No other wireless customers in America get this kind of
treatment. And it will get even better over time, as more benefits,
more value, more deals and more partners come to Magenta
Status.
“At T-Mobile, our customers are at the center of everything we
do — they’ll never be treated like a number. When you’re part of
the magenta family, we want to ensure you feel like the VIP you
are. Now, T-Mobile customers can flash their Magenta Status to
unlock unparalleled experiences that can’t be found anywhere else
with the brands they love and use every day … which can add up to
$1500 a year in extra value,” said Mike Katz, President of
Marketing, Strategy and Products, T-Mobile. “With Magenta Status,
we’re going beyond all the things our customers already enjoy —
unbeatable travel benefits, weekly T-Mobile Tuesdays thankings, the
best streaming services for free and more — and cranking up our
appreciation even further to give our customers the VIP vibes they
deserve from day one. And guess what, WE. WON’T. STOP.”
Magenta Status: VIP Vibes. One-of-a-kind-benefits. Brands you
Love … Just Because
Loyalty programs have always been about making customers spend
more to get more, forcing people to constantly chase an elusive
metal-named or gem-named status that’s always just out of reach.
And this isn’t a wireless problem, it’s a widespread issue across
many industries. A third of consumers are frustrated by the lack of
value that loyalty programs offer and the number of consumers who
now pay for a loyalty program has tripled in the last two years.
Consumers are tired of rising prices and getting less for their
money.
Customer love has always been at the forefront of everything
T-Mobile does. In 2016, T-Mobile turned loyalty programs on their
head with T-Mobile Tuesdays — an ongoing thank you program giving
customers free stuff JUST for being customers. That spawned the
Carriers’ knock-off versions: Verizon Up and AT&T Thanks. And
every wireless customer was better off … until now. In the past
year, loyalty programs have gotten even worse with benefits getting
stripped or programs being shuttered all together (cough, cough
AT&T Thanks). And people are sick of it.
While everyone else is backtracking, the Un-carrier is hitting
the ludicrous mode button on customer appreciation. Since launching
T-Mobile Tuesdays, customers have snagged over ONE BILLION (yes,
that’s billions with a b) freebies and discounts, making it one of
the most loved programs in the U.S. today.
Where T-Mobile Tuesdays was built for thanking customers,
Magenta Status was created to give them the next-level treatment
they deserve … like the VIPs they are. From day one. It’s not
something you earn … there are no hoops to jump through, no
requirements, no spending more to get more.
Magenta Status means T-Mobile postpaid, including small
businesses and most T-Mobile prepaid customers:
- Don’t pay full price on gas, hotels, movies, concerts and
more
- Get expedited entry at dozens of concert venues and sporting
events
- Score exclusive access to the best seats in the house with
T-Mobile Reserved Tickets
- Enjoy entry to Club Magenta VIP lounges at the best sports and
entertainment events like Formula 1 Heineken Silver Las Vegas Grand
Prix, Lollapalooza, Austin City Limits Music Festival and more …
with the best views, private bars, giveaways and more
- Snag free in-flight Wi-Fi to stay connected at 30,000
feet.
- Score free stuff every T-Mobile Tuesday and so much more … all
year long
And this is all on top of T-Mobile customers already getting
industry-leading value … on top of their wireless on the nation’s
leading 5G network.
When doing the math, all the Magenta Status perks can add up to
more than $1500 each year in added value… basically putting money
back in customers’ pockets. Because it’s the right thing to do.
T Life: One App to Rule Them All
The Un-carrier is all about solving pain points, even ones like
too many perks to keep track of. To ensure customers can easily
manage all the Magenta Status perks, including T-Mobile Tuesdays,
all the benefits included with their wireless plan like free
streaming services and more, the Un-carrier is introducing T Life —
a brand-new app now available on Android and iOS. To start, the T
Life app gives customers access to all their benefits. T-Mobile
Home Internet customers can now manage their home network through T
Life and SyncUP KIDS Watch customers can keep track of device
location(s). T Life provides a more streamlined experience and will
eventually be the one, unifying app for all things T-Mobile with
plans to add additional benefits, products, and account management
features over time.
The new one-of-a-kind hotel, rental car, movie ticket and
concert discounts and experiences launching with Magenta Status
roll out starting Tuesday, February 13. To learn more about Magenta
Status, check out www.t-mobile.com/status.
Follow @TMobileNews on X, formerly known as Twitter, to stay up
to date with the latest company news.
See 5G device, coverage, and access details at T-Mobile.com.
Limited-time offers. Qualifying plans required for full suite of
benefits; see here for details: www.t-mobile.com/status. See
T-Mobile Tuesdays for current offers and details. $1500 Added
Value: Qualifying service req'd. Value based on retail value of
available benefits accessible through free items, partner
discounts, and in-person experiences. Some benefits may require
activation and/or additional taxes and fees. Hilton: Subject
to availability at participating hotels. Hilton Honors membership
required. Full terms & conditions apply.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
https://www.t-mobile.com.
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Media Contacts T-Mobile US, Inc. Media Relations
MediaRelations@t-mobile.com
Investor Relations Contact T-Mobile US, Inc.
investor.relations@t-mobile.com https://investor.t-mobile.com
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