CHERRY HILL, N.J., Nov. 17, 2010 /PRNewswire/ -- Subaru of America
today announced that it has received four Residual Value Awards
from ALG (Automotive Lease Guide). The ALG Residual Value
Awards recognize the vehicles predicted to retain the highest
percentage of original price after a conventional three-year
period.
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The company, which is enjoying record sales in 2010, won awards
in several categories:
Subaru Legacy -- Best Midsize Car
Subaru Forester -- Best Compact
Utility
Subaru Outback -- Best Midsize Utility
Subaru Brand -- Best Mainstream
Brand
The Best Mainstream Brand is retained by Subaru following its
nomination in 2009. The Subaru Forester now holds three
consecutive ALG titles and the Subaru Outback is also a repeat
winner. The two Subaru crossovers are joined as winners for
2011 by the Subaru Legacy sedan.
Award winners are determined through careful study of the
competition in each segment, historical vehicle performance and
industry trends. Vehicle quality, production levels relative to
demand, and pricing and marketing strategies are among the key
factors that affect ALG's residual value forecasts.
Tom Doll, COO for Subaru of
America said, "These awards are a fantastic testament to the
inherent value in Subaru products. Our combination of
all-wheel drive, safety, reliability and value is unmatched in the
industry and we thank ALG for their recognition of that."
Speaking of the winning Subaru products, Raj Sundaram, SVP, ALG
said, "The latest Outback has been a huge success because it
delivers exactly what consumers want in a crossover; the handling
of a car combined with great utility and a spacious interior.
The Forester offers a great mix of value, ruggedness and
efficiency that continues to resonate with loyal buyers. With
strategies to keep resale value strong, the Forester is the top
compact utility vehicle for the third consecutive year. The Legacy
has pulled off the impressive feat of ending the Honda Accord's
three-year run at the top of the midsize car category. Market
demand for the Legacy just keeps growing due to a fresh design
combined with the all-wheel drive and turbocharged boxer engine for
which the brand is famous, and the new model has commanded higher
prices without the need for incentives."
Regarding the mainstream brand win, Sundaram said, "Subaru's
superior quality and standard all-wheel drive inspire extraordinary
loyalty among a customer base that continues to grow. Subaru
has realized this growth without resorting to incentives and fleet
sales, helping it to earn the top spot for mainstream brand the
second year in a row."
About ALG (www.alg.com)
Based in Santa Barbara,
California, ALG is a leading provider of data and consulting
services to the automotive industry. ALG publishes the "Automotive
Lease Guide" -- the standard for Residual Value projections in
North America, and has been
forecasting automotive residual values for over 40 years in both
the U.S. and Canadian markets. ALG is a company of DealerTrack
Holdings, Inc. (Nasdaq: TRAK).
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji
Heavy Industries Ltd. of Japan.
Headquartered in Cherry Hill,
N.J., the company markets and distributes Subaru Symmetrical
All-Wheel Drive vehicles, parts and accessories through a network
of more than 600 dealers across the
United States. All Subaru products are manufactured in
zero-landfill production plants and Subaru of Indiana Automotive
Inc. is the only U.S. automobile production plant to be designated
a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit www.subaru.com.
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Contact:
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Michael McHale
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Subaru of America,
Inc.
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856-488-3326
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mmch@subaru.com
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Jacob Dylik
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Subaru of America,
Inc.
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856-488-3439
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jdylik@subaru.com
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SOURCE Subaru of America, Inc.