DealerTrack Canada Enters Strategic Relationship With Kia Canada
January 24 2011 - 11:01AM
PR Newswire (Canada)
TORONTO, Jan. 24, 2011 /CNW/ -- Transactional, Non-Personal Data to
Help Kia Make Informed Pricing and Other Marketplace Decisions
DealerTrack Canada, Inc., a subsidiary of DealerTrack Holdings,
Inc. (Nasdaq: TRAK), a leading provider of on-demand software and
data solutions for the automotive retail industry, today announced
that it has entered into a strategic partnership to provide Market
Data to Kia Canada, Inc. DealerTrack Canada's Market Data product
provides transactional, non-personal data to allow the carmaker to
analyze past and current transactions so it can make more informed
pricing and other marketplace decisions. (Logo:
http://photos.prnewswire.com/prnh/20110124/NY34748LOGO ) This
real-time information is generated from DealerTrack's financing
platform, which currently facilitates financing of most of Kia
Canada's vehicle sales. Kia will use the data to analyze the
overall competitive landscape, including the impact of incentive
and subvention spending down to the regional level. "We are
delighted to have Kia Canada as a significant and important partner
and the first OEM in Canada to utilize our data services," said
Michael Collins, vice president and general manager of DealerTrack
Canada, Inc. "We believe that the Market Data services available
from DealerTrack will help Kia get the right product to the right
consumer and drive both top- and bottom-line growth. Kia and other
Canadian OEMs now have the opportunity to use Market Data to more
effectively target their vehicle content, pricing and promotions,
thereby increasing sales and optimizing profitability." "More than
ever before, it is critical to understand our customer's
requirements," said Mark McCash, National Marketing Manager, Kia
Canada, Inc. "Market Data is able to provide us a high level of
detail allowing us to engage in more efficient resource utilization
and allocation." About DealerTrack Canada, Inc.
(www.dealertrack.ca) DealerTrack Canada, Inc., a subsidiary of
DealerTrack Holdings, Inc., is the leading provider of on-demand
credit application processing solutions in Canada. The DealerTrack
Canada Network connects more than 6,000 Canadian automobile, marine
recreational vehicle, motorcycle, and power sport dealers to all
major Canadian financial institutions and more than 50 Credit
Unions and strategic industry partners. DealerTrack Canada's
solution offerings include the Company's web-powered Dealer
Management System (DMS); DealerTrack AAX, a comprehensive inventory
management solution; and TradeTracker, an online trade appraisal
management tool. The family of DealerTrack Canada solutions allows
Canadian dealers to streamline their business operations and
processes, work more efficiently and reduce costs, while increasing
their business' return-on-investment. Safe Harbor for
Forward-Looking and Cautionary Statements Statements in this press
release regarding the benefits of DealerTrack's Market Data
services and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of DealerTrack to be materially different from any
future results, performance or achievements expressed or implied by
these forward-looking statements. Factors that might cause such a
difference include the adoption by dealers and lenders of
DealerTrack's solutions, the adoption by OEMs of DealerTrack's
Market Data services, the performance by DealerTrack's third party
partners and other risks listed in our reports filed with the
Securities and Exchange Commission (SEC), including our Annual
Report on Form 10-K for the year ended December 31, 2009. These
filings can be found on DealerTrack's website at
www.dealertrack.com and the SEC's website at www.sec.gov.
Forward-looking statements included herein speak only as of the
date hereof and DealerTrack disclaims any obligation to revise or
update such statements to reflect events or circumstances after the
date hereof or to reflect the occurrence of unanticipated events or
circumstances. TRAK-G Debbie Oberender, DealerTrack Canada, Inc.,
+1-905-281-6229, debbie.oberender@dealertrack.com or Jack Sulymka,
Kia Canada Inc., +1-905-755-6266, jsulymka@kia.ca Web Site:
http://www.dealertrack.com
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