PORTLAND, Ore., Jan. 27, 2011 /PRNewswire/ -- Chrome® Systems,
Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and
an industry leader in managing automotive data, today announced the
addition of Kelley Blue Book®, a leading provider of new and used
car information, to BookLink, its automated mapping web service
solution. The addition of Kelley Blue Book® Data makes BookLink the
most robust and complete solution for financial institutions, large
dealer groups and portals to access used book provider data.
BookLink also already allows for mapping to NADA and Black
Book.
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"By including Kelley Blue Book
information in Chrome's automated mapping solution, we are helping
customers gain insight to the used market," said Damon Bennett, vice president of business
development and partnerships for Kelley
Blue Book. "Giving financial institutions, Web publishers
and dealers access to Kelley Blue
Book's data is a natural step in the evolution of our
relationship with Chrome."
BookLink customers can now quickly and easily map between
Chrome's vehicle data and Kelley Blue
Book data without having to implement, host or update
mapping tables. Mapping capabilities are available down to the
option level, and users can search Kelley
Blue Book option level data going back to the 1999 model
year. Since BookLink includes automatic data updates from Chrome,
Kelley Blue Book, NADA and Black
Book, users always get access to the most up-to-date valuation
provider information.
"The addition of Kelley Blue Book
makes BookLink the first truly complete source for used vehicle
valuation," said Amit Maheshwari,
general manager, DealerTrack Data Services. "BookLink users can now
access all of the data they need to drive vehicle representation,
accurate market pricing and profitability faster and easier than
ever before."
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. Chrome
pioneered the technology behind electronic vehicle configuration
with the introduction of PC Carbook, and since 1986 has collected,
analyzed and enhanced "raw" automotive data from all
manufacturers.
About Kelley Blue Book
(www.kbb.com)
Since 1926, Kelley Blue Book, The
Trusted Resource®, has provided vehicle buyers and sellers with the
new- and used-vehicle information they need to accomplish their
goals with confidence. The company's top-rated website,
www.kbb.com, provides the most up-to-date pricing and values,
including the Fair Purchase Price, which reports what buyers are
paying for new cars. The company also reports vehicle pricing
and values via products and services, including software products
and the famous Blue Book® Official Guide. According to the C.A.
Walker Research Solutions, Inc. - 2009 Spring Automotive Website
Usefulness Study, kbb.com is the most useful automotive information
website among new- and used-vehicle shoppers, and half of online
vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com
also is a W3 Silver Award winner, sanctioned by the International
Academy of Visual Arts. Kbb.com is a leading provider of new
car prices, used car values, car reviews, new cars for sale, used
cars for sale, and car dealer locations.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits to
dealers of Chrome's BookLink and the addition of Kelly Blue Book
Data and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of DealerTrack to be materially different from any
future results, performance or achievements expressed or implied by
these forward-looking statements.
Factors that might cause such a difference include the
availability of Kelly Blue Book Data and other risks listed in our
reports filed with the Securities and Exchange Commission (SEC),
including our Annual Report on Form 10-K for the year ended
December 31, 2009. These filings can
be found on DealerTrack's website at www.dealertrack.com and the
SEC's website at www.sec.gov. Forward-looking statements included
herein speak only as of the date hereof and DealerTrack disclaims
any obligation to revise or update such statements to reflect
events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events or circumstances.
TRAK-G
SOURCE Chrome(R) Systems, Inc.