PORTLAND, Ore., April 25, 2011 /PRNewswire/ -- Chrome Systems,
Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK),
and a leader in automotive data, today announced it will provide
Chrome's VIN data and decoding solutions to eBay Motors. The
solutions make it easier for sellers to list their vehicles, parts,
and accessories, enabling more complete and accurate vehicle
listings, and therefore a better experience for buyers and sellers
using the eBay Motors website.
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Chrome's Automotive Description Service (ADS) and Chrome
IQ solutions will give eBay Motors the capability to enhance
search, providing one-to-one vehicle matching for the most detailed
brand, model, trim and equipment descriptions. In addition, eBay
Motors will soon utilize Chrome's Automotive Aftermarket Industry
Association (AAIA) Aftermarket Catalog Enhanced Standard (ACES)
mapping solution to help merchandise parts and accessories within
vehicle listings. Chrome's ACES mapping solution leverages an
industry-wide classification system that helps companies use
standardized descriptions designed specifically to simplify the
process of listing catalog data.
"With Chrome VIN solutions and functionality, we can help eBay
Motors deliver tremendous value to their users," said Amit Maheshwari, general manager, DealerTrack
Data Services. "Fueled by more than 25 years of solid
automotive data, our solutions will help ensure that eBay Motors'
customers have the latest and most accurate information
possible."
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. Chrome
pioneered the technology behind electronic vehicle configuration
with the introduction of PC Carbook, and since 1986 has collected,
analyzed and enhanced "raw" automotive data from all manufacturers.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits of
Chrome's ADS and Chrome IQ solutions and any conclusions or
statements based thereon, and all other statements in this release
other than the recitation of historical facts are forward-looking
statements (as defined in the Private Securities Litigation Reform
Act of 1995). These statements involve a number of risks,
uncertainties and other factors that could cause actual results,
performance or achievements of DealerTrack to be materially
different from any future results, performance or achievements
expressed or implied by these forward-looking statements.
Factors that might cause such a difference include the risks
listed in our reports filed with the Securities and Exchange
Commission (SEC), including our Annual Report on Form 10-K for the
year ended December 31, 2010. These
filings can be found on DealerTrack's website
at www.dealertrack.com and the SEC's website
at www.sec.gov. Forward-looking statements included herein
speak only as of the date hereof and DealerTrack disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances.
TRAK-G
SOURCE DealerTrack Holdings, Inc.