The Trade Desk Appoints Matt Goldberg as EVP, North America
February 07 2020 - 8:00AM
Business Wire
Global advertising technology leader, The Trade Desk (Nasdaq:
TTD), today announced the appointment of Matt Goldberg as Executive
Vice President for North America. Based in The Trade Desk’s New
York office, Goldberg will be focused on driving revenue generation
and new client acquisition strategy.
This announcement builds on a string of recent senior leadership
appointments at the Trade Desk as the company looks to scale its
growth in key markets. These recent appointments include Blake
Grayson, Chief Financial Officer; Sandeep Swadia, Chief Data &
Trust Officer; Calvin Chan, General Manager, China; James Bayes,
General Manager, Australia & New Zealand; and Francois-Xavier
Le Ray, General Manager, France.
“In the three years since our initial public offering, we have
grown to become the industry’s leading independent demand side
advertising platform,” said Jeff Green, The Trade Desk Founder and
Chief Executive Officer. “As we build on this progress and expand
across all advertising channels, we are making key strategic
additions to our leadership team. Matt is the latest of these
appointments, and he will help us gain market share in one of our
most important regions, especially in emerging, high growth areas
such as connected TV and mobile. We are thrilled to add his deep
industry experience and expertise to our team.”
Goldberg brings vast leadership experience in the global media
industry, most recently as global head of mergers, acquisitions,
and strategic alliances for News Corp, where he also led the online
publishing, digital real estate, and data businesses in India.
Prior to that he as served senior vice president of corporate
development at Liberty Interactive/QVC Group, with a focus on
content and commerce across TV, digital video, and emerging
markets. He has also served as CEO at Lonely Planet, where he drove
the digital transformation of the business and its geographic
expansion into China, India, Brazil, and Russia. Previous senior
leadership roles include overseeing operations for The Wall Street
Digital Network, and as senior director of U.S. business
development at Bertelsmann Inc.
“The Trade Desk has carved out a unique position at the
forefront of the digital advertising industry, and I couldn’t be
more excited to join the executive team,” said Mr. Goldberg. “As
more marketers come to appreciate the power of data driven
advertising across all channels, they are increasingly turning to
The Trade Desk as the leading independent, objective option. As a
result, we have a tremendous opportunity to scale The Trade Desk’s
business as programmatic is embedded in all advertising
campaigns.”
Goldberg holds a bachelor’s degree in English from Cornell
University, a master’s degree in international relations from the
University of Melbourne, and a master’s in business administration
from Stanford University’s Graduate School of Business.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20200207005052/en/
Ian Colley VP, Communications PR@thetradedesk.com
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