Safe Kids Worldwide to Serve as Safety
Partner
Michael Phelps Signs on as Water Safety
Ambassador; The Bucket List Family as Social Media Ambassadors for
Campaign
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PAW Patrol’s ‘mighty pups are ready to go, go,
go’ and spread the word about the importance of taking steps to
ensure kids’ safety through PAW Patrol Safety First!, a brand-new
prosocial campaign created by Nickelodeon in participation with
safety partner Safe Kids Worldwide. Launching today, the multiyear
program will focus on water safety, fire safety and road safety.
Michael Phelps, World Champion Swimmer and Water Safety Advocate,
will serve as PAW Patrol Safety First! Global Water Safety
Ambassador. PAW Patrol, produced by Spin Master Entertainment and
airing on Nickelodeon, is currently the number one ranked preschool
show on television.
Said Phelps: “I am proud to partner with Nickelodeon and the
loveable PAW Patrol pups on the important issue of water safety for
kids and parents. I was first introduced to swimming through a
water safety program, as my mom was adamant that my sisters and I
learn how to swim for safety purposes, and it influenced my
decision to establish the Michael Phelps Foundation, which provides
water safety instruction through our signature IM program. Teaming
up with PAW Patrol and the Michael Phelps Foundation is a natural
alignment, and I am looking forward to utilizing this partnership
to bring the message of water safety globally to kids and parents
in a way that’s easy and fun to digest.”
“PAW Patrol’s indomitable rescue pups go above and beyond to
save the day, teaching kids invaluable lessons they can apply to
their own lives along the way,” said Charlotte Castillo, Senior
Vice President, Global Franchise Planning, Viacom Nickelodeon
Consumer Products. “Through this partnership with Safe Kids
Worldwide we continue this mission, while using the power of our
global reach to build awareness that we all play an important role
when it comes to safety.”
“Safe Kids Worldwide is a go-to resource for families, equipping
them with the information and resources they need to protect
children from preventable injuries,” said Torine Creppy, president
of Safe Kids Worldwide. “We look forward to working with
Nickelodeon and Paw Patrol to get life-saving information about
water, fire and road safety to families around the world.”
In support of the PAW Patrol Safety First! multiplatform
campaign, Phelps and the Michael Phelps Foundation will share swim
safety tips utilizing core principals of the Foundation’s
programming featuring the PAW Patrol pups. The PAW Patrol Safety
First! Campaign will also co-host a water safety event in the
spring of 2020, featuring Phelps and the Michael Phelps Foundation.
Additional on-the-ground safety events will be held in cities
around the world, with tentpole events planned in Arizona and New
York, as well as internationally, in Mexico. The campaign also
includes custom PAW Patrol branded safety guides that feature tips
from Safe Kids that educate kids and families about water, fire and
road safety.
Nickelodeon has also teamed up with family travel journalists
and YouTube bloggers, The Bucket List Family to co-create branded
content that will live across the family’s social media channels,
as well as Nick Jr. and PAW Patrol social channels.
Nickelodeon is bringing the PAW Patrol Safety First! campaign to
life through a partnership with TAILWIND, a brand accelerator group
focused on innovating impact marketing for entertainment, fashion,
and lifestyle brands.
PAW Patrol was recently renewed for a seventh season on
Nickelodeon. The CGI-animated series, produced by Spin Master
Entertainment, follows a pack of heroic rescue pups—Chase,
Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker—who are
led by a tech-savvy boy named Ryder. Together, they work hard to
show the people of Adventure Bay that “no job is too big, no pup is
too small!” The series features a curriculum that focuses on
citizenship, social skills and problem solving.
Nickelodeon, now in its 40th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
Safe Kids Worldwide is a nonprofit organization working to
protect kids on the road, at home and at play. Preventable injuries
are the number one cause of death for children in the United
States. Throughout the world, almost one million children die of an
injury each year, and almost every one of these tragedies is
preventable. Safe Kids works with an extensive network of more than
400 coalitions in the U.S. and with partners in more than 30
countries to reduce traffic injuries, drownings, falls, burns,
poisonings and more. Since 1988, Safe Kids has helped reduce the
U.S. childhood death rate from unintentional injury by nearly 60
percent. Working together, we can do much more to protect kids.
Join our effort at safekids.org.
The Michael Phelps Foundation (MPF) is focused on promoting
water safety, healthy living, and the pursuit of dreams, especially
for children. Founded in 2008, the Foundation has provided
learn-to-swim, healthy living, and goal-setting programming to
children and young adults around the world through strategic
partnerships with the Boys & Girls Club of America, Special
Olympics International, and the Level Field Fund. For more
information, please visit www.michaelphelpsfoundation.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20191105005794/en/
Thamar Romero Nickelodeon thamar.romero@nick.com
Gary Karton Safe Kids Worldwide gkarton@safekids.org
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